{ "meta": { "slug": "london-ice-cream-price-index-2026", "title": "London Ice Cream Price Index 2026", "category": "Consumer Pricing", "subcategories": [ "Ice Cream", "Food & Beverage", "London", "Retail Pricing", "Hospitality Pricing", "Price Anchoring", "Inflation", "Reference Pricing" ], "geography": "London, United Kingdom", "researchDate": "23 August 2026", "researchDateIso": "2026-08-23", "dataPeriod": "The underlying evidence spans approximately 2016 to 2026. The substantial majority of individual price observations are dated 2025–2026. A small number of older or undated data points (some Mumsnet community-forum anecdotes from 2022–2023, a 2017 Yelp review, a 2016 Time Out article) are retained deliberately and are explicitly labelled Low confidence and/or Historical in the relevant observation record. No older evidence is presented as a current price.", "researchType": "Primary desk research using publicly available pricing evidence, conducted via parallel automated web research across five research streams (99 Flake pricing; gelato scoop pricing; soft serve, vans and market stalls; ethnic dessert businesses and outer-London bargains; supermarket, convenience-store and chain pricing), followed by manual synthesis, cross-checking and confidence-rating.", "primaryQuestion": "Where can consumers currently buy the cheapest freshly served ice cream in London?", "secondaryQuestion": "What does the traditional \"99 Flake\" cost in London in 2026?", "status": "Completed research (with an explicit, retained verification queue of unresolved leads — see the Research Leads Requiring Verification section).", "sourceQuality": "Mixed first-party and third-party public evidence, individually confidence-rated per observation (High / Medium / Low). No single price in this file should be treated as permanently current — see Methodology and the disclaimer in that section.", "currency": "GBP", "summaryLine": "This research was undertaken to answer a simple, publicly interesting question with a rigorous, evidence-based method rather than an anecdotal one: is it still possible to buy a genuinely cheap, freshly served ice cream in London, and does the traditional \"99 Flake\" still bear any relationship to its historic 99p price? The starting observation — that a 99 Flake is now widely understood to cost several pounds rather than 99 pence — is treated in this research as a hypothesis to be tested against evidence, not an assumed conclusion." }, "abstract": [ "This research was undertaken to answer a simple, publicly interesting question with a rigorous, evidence-based method rather than an anecdotal one: is it still possible to buy a genuinely cheap, freshly served ice cream in London, and does the traditional \"99 Flake\" still bear any relationship to its historic 99p price? The starting observation — that a 99 Flake is now widely understood to cost several pounds rather than 99 pence — is treated in this research as a hypothesis to be tested against evidence, not an assumed conclusion.", "The research was conducted as five parallel, targeted web-research sweeps, each covering a different slice of the market: (1) the 99 Flake specifically, searching council pages, Royal Parks and Colicci concession information, news investigations into ice-cream-van pricing, and community forums; (2) gelato scoop pricing at both well-known chains and independent gelaterias; (3) soft serve, ice cream vans, market stalls and park kiosks; (4) ethnic and independent dessert businesses (principally South Asian kulfi specialists and Afghan-run soft-serve counters) and outer-London boroughs that mainstream \"best ice cream in London\" coverage typically overlooks; and (5) supermarket and convenience-store packaged singles, plus entry-level pricing at national dessert chains. Sources consulted included official business websites and menus, delivery-platform listings (Deliveroo, Uber Eats, Just Eat), Google Maps and business listings, Instagram, TikTok and Facebook posts, Tripadvisor and Yelp reviews, council and Royal Parks pages, and community forums including Mumsnet and local press.", "Every candidate price was individually confidence-rated as High (an official menu, website or a recent first-party social media post), Medium (a recent delivery-platform listing, a dated photograph, or a reputable third-party listing), or Low (older, undated, single-source, or otherwise uncertain evidence). Ninety-four discrete price observations were retained across kulfi, soft serve, gelato, 99 Flake, packaged retail, and chain/other categories, alongside a further twenty-one \"verification queue\" leads where a business or claim was identified but no clean, current, single-item price could be established.", "The headline findings are as follows. The cheapest verified freshly served ice cream found anywhere in London is a kulfi stick from Kulfi Bhai in Croydon, at £1.49, confirmed directly on the business's own live website (ICECREAM-P003). No named 99 Flake vendor was confirmed at any price below £2.82 — and that £2.82 figure is itself a self-reported city-wide average from a 2026 parent survey, not a single vendor's price (ICECREAM-P059). No credible evidence was found of a genuine 99p 99 Flake being sold anywhere in London in 2026; the only \"99p\" and \"£1\" figures that surfaced during research were both confirmed to be expired promotional vouchers, not standing prices (ICECREAM-P058, ICECREAM-P065). The cheapest verified freshly served items across all categories cluster tightly in a £2.00–£2.50 band, disproportionately supplied by independent South Asian and Afghan-run dessert specialists in outer London boroughs (Redbridge/Ilford, Ealing/Southall, Harrow, Haringey/Wood Green, Croydon) rather than by the vans, chains or artisanal gelaterias that dominate typical \"best of London\" coverage. Central London (Zone 1) prices for a comparable item run substantially higher than the cheapest outer-London examples found, though the sample size is not large enough to support a precise multiplier with high confidence.", "For pricing analysts, the research's most transferable finding is not about ice cream specifically but about reference pricing: the \"99 Flake\" name has persisted for decades after the 99p price it was named for stopped applying, illustrating how strongly a historic price anchor can survive as pure product identity long after the underlying market price has moved on." ], "questions": [ "What is the cheapest verified freshly served ice cream in London?", "What is the cheapest verified 99 Flake?", "Can a genuine 99 Flake still be bought for 99p in London?", "How common are freshly served ice creams below £1.50, £2.00, £2.50 and £3.00?", "How do prices vary geographically across London?", "How do prices vary by ice cream format (kulfi, soft serve, gelato, 99 Flake, packaged)?", "Do soft serves tend to cost less than gelato?", "Is there evidence of a Zone 1 / Central London price premium?", "What does the evolution of the 99 Flake illustrate about consumer reference pricing and price anchoring?" ], "methodology": [ { "title": "Approach", "body": [ "**Search methodology.** Research was conducted as five parallel, independently scoped web-research passes, each targeting a different segment of the market (99 Flakes; gelato; soft serve/vans/market stalls; ethnic dessert businesses and outer-London bargains; supermarket/convenience/chain pricing). Each pass combined general web search, targeted site queries (e.g. `\"99 flake\" London price`, `\"single scoop\" London gelato price`, `\"soft serve\" \"£2\" London`, `\"kulfi\" London price`), and direct fetches of individual business websites, delivery-platform listings and social media posts where accessible.", "**Sources consulted.** Official business websites and menus; delivery platforms (Deliveroo, Uber Eats, Just Eat); Google Maps and business listings; Instagram, TikTok and Facebook (especially useful for independent vans, kiosks and market traders whose prices do not appear on a website); Tripadvisor and Yelp; menu-price aggregator sites (e.g. PriceListo, EveryMenuPrices, HackTheMenu); same-day-delivery price-comparison platforms (TrolleyMate, Trolley.co.uk, MyGroceryPal); local newspapers and food/lifestyle editorial (Time Out, Secret London); community forums (Mumsnet, Reddit was attempted but returned limited results); council and Royal Parks pages; and a wholesale-supplier listing for one packaged-product data point.", "**Geographic coverage.** All boroughs of Greater London were within scope. Coverage was not uniform: Redbridge (Ilford), Ealing (Southall/West Ealing), Harrow, Haringey (Wood Green), Croydon, Lambeth (Brixton, Clapham, Herne Hill, West Norwood), Westminster and Camden (Covent Garden, Soho, Kentish Town) returned the richest results. Several areas explicitly targeted returned little or no usable pricing evidence within the research budget, including Ridley Road Market, Walthamstow Market, Church Street Market, Danson Park, Valentines Park, Wimbledon Common, Tottenham, Deptford/Lewisham Market, Burgess Park and Dulwich Park. This is recorded as a coverage gap, not as evidence that no cheap ice cream exists in those areas.", "**Inclusion criteria.** A normal, standalone, individually purchasable serving that a member of the public could walk up (or order via a standard delivery platform) and buy, at the advertised price shown to any customer.", "**Exclusion criteria (from the \"verified\"/threshold-counted rankings).** Children's portions requiring a child's meal; loyalty-scheme or app-only discounts; promotional giveaways and expired vouchers; meal-deal effective prices; temporary coupons; staff/student-only prices; wholesale/bulk purchases; and multipacks where only a per-unit price can be inferred rather than directly observed. Items meeting an exclusion criterion were still retained in the full observation database where evidence existed, but are explicitly flagged in their `evidence_notes` / `research_notes` fields and excluded from the price-threshold and \"verified\" leaderboard counts.", "**How conflicting prices were handled.** Where two sources gave different prices for the same business and product, both observations were retained as separate records (rather than averaged or silently resolved), and the discrepancy is explicitly noted in the relevant `research_notes` field, favouring the newer or more directly-sourced figure as the more likely current price. Examples: Milk Train (ICECREAM-P030 vs ICECREAM-P035) and Amorino (ICECREAM-P047 vs ICECREAM-P048).", "**How older evidence was treated.** Evidence visibly older than approximately 12 months, or evidence with no discernible date, was capped at Low confidence and, where it represented a price no longer believed current (an expired voucher, or an explicitly historical anecdote), was additionally labelled `Historical` in the `current_price_status` field rather than being presented as a current price.", "**Confidence-scoring methodology.**" ] }, { "title": "High confidence", "body": [ "Recent first-party evidence such as an official menu, company website, or official business social-media account, or a well-corroborated, multiply-sourced news investigation." ] }, { "title": "Medium confidence", "body": [ "Recent credible third-party evidence such as delivery-platform listings, clearly dated menu photography, or reputable third-party aggregator listings." ] }, { "title": "Low confidence", "body": [ "Older, undated, single-source, anecdotal, or otherwise uncertain evidence requiring further verification before it should be treated as a confirmed current price.", "Low-confidence observations are never presented as confirmed current prices anywhere in this document; they are retained for completeness and clearly labelled.", "**Limitations.** (1) This is desk research based on publicly available evidence, not in-person price-checking; every observation is time-stamped to when it was found, not guaranteed to be the vendor's price today. (2) Several delivery platforms (notably Deliveroo and Uber Eats) blocked automated page reads for a portion of the research, so some Medium-confidence prices are recorded from search-engine summaries of those listings rather than a directly fetched page — this is noted per-observation where it applies. (3) The five research passes operated under a fixed search-query budget each and exhausted it before exhaustively covering every borough or business named in this file's leads; this is a genuine coverage gap, not evidence of absence. (4) \"London region\" (Central/North/South/East/West) is the research team's own pragmatic categorisation for analysis purposes, applied consistently but not an official geographic classification — see the note at the start of the Geographic pricing analysis section." ] } ], "findings": [ { "id": "ICECREAM-F001", "title": "Cheapest verified freshly served ice cream", "statement": "The cheapest verified freshly served ice cream found anywhere in London during this research is a kulfi stick from Kulfi Bhai in Croydon, priced at £1.49.", "supportingEvidence": "Confirmed live and in-stock directly on the business's own official website, listing four flavours (malai, mango, pistachio, falooda) all at this price. The business is also listed on Deliveroo, Uber Eats and Gopuff.", "dataPoints": [ "ICECREAM-P003" ], "confidence": "High", "interpretation": "This is the single most defensible \"cheapest ice cream in London\" claim the dataset supports, and it comes from a delivery-first specialist rather than a traditional walk-in ice cream shop, van or gelateria.", "caveat": "The research could not exhaustively survey every kulfi and dessert specialist in Greater London; a genuinely cheaper item may exist and simply not have surfaced within the research budget (see the Verification queue for several unpriced leads in this category)." }, { "id": "ICECREAM-F002", "title": "No named 99 Flake vendor confirmed below £2.82", "statement": "No single, named 99 Flake vendor was confirmed at any price below £2.82. The £2.82 figure itself is a self-reported city-wide average from a 2026 survey, not a single vendor's advertised price; the cheapest *named vendor* figure found is £3.00 (Low confidence).", "supportingEvidence": "Across the seven 99-Flake-specific observations gathered, the lowest figures are a survey-reported city average (£2.82) and a Low-confidence, third-party-review-sourced price for a van/kiosk at Peckham Rye Park (£3.00). No official menu, delivery listing, or first-party social media post from a named 99 Flake vendor at a lower price was located.", "dataPoints": [ "ICECREAM-P059", "ICECREAM-P060", "ICECREAM-P061", "ICECREAM-P062", "ICECREAM-P063", "ICECREAM-P064" ], "confidence": "Medium (for the £2.82 average figure itself, which is a well-reported survey statistic); Low (for the specific claim that no named vendor undercuts it, which is a negative finding bounded by search coverage — see caveat)", "interpretation": "Ice cream vans in London overwhelmingly do not publish prices online. This is itself a notable market characteristic: the product category historically most associated with an exact, universally known price (99p) is now the category with the *least* price transparency in this entire dataset.", "caveat": "This is a negative finding (absence of evidence of a cheaper vendor), which is inherently weaker than a positive finding. Several confirmed, currently-operating 99 Flake concessions — notably the Royal Parks' Colicci vans — do not publish a price anywhere online and could not be checked within this research's methodology (see ICECREAM-V001). A cheaper named vendor may exist." }, { "id": "ICECREAM-F003", "title": "No credible evidence of a genuine 99p 99 Flake in London in 2026", "statement": "No credible evidence was found of a genuine, currently-available 99p 99 Flake anywhere in London in 2026.", "supportingEvidence": "The only two \"99p\"/\"£1\"-level figures found anywhere in the research (Kasa & Kin's advertised \"99p ice cream\" and Badiani's \"£1 gelato\") were both independently confirmed to be expired promotional vouchers, not standing prices, and both are explicitly excluded from the current-price analysis in this file.", "dataPoints": [ "ICECREAM-P058", "ICECREAM-P065", "ICECREAM-F002" ], "confidence": "Medium (a negative finding, strengthened by the fact that the two closest-sounding claims were specifically investigated and debunked as expired vouchers rather than simply not found)", "interpretation": "The absence of a genuine 99p flake, combined with the discovery that the only two sub-£1 claims found were both expired vouchers, is a reasonably strong (though not absolute) basis for concluding the 99p 99 Flake no longer exists as a standing product in London.", "caveat": "As with ICECREAM-F002, this remains a negative finding bounded by the research's coverage; it cannot rule out an unadvertised, cash-only, single van somewhere in Greater London still charging 99p." }, { "id": "ICECREAM-F004", "title": "Cheapest verified items cluster at £2.00–£2.50 across categories", "statement": "The cheapest verified freshly served items found across multiple independent product categories (kulfi, soft serve, gelato) cluster tightly in a £2.00–£2.50 band.", "supportingEvidence": "Twelve of the sixteen freshly served observations verified at Medium confidence or higher and priced at £3.00 or below fall specifically between £2.00 and £2.50 (see the price-threshold analysis section for the full list).", "dataPoints": [ "ICECREAM-P003", "ICECREAM-P004", "ICECREAM-P005", "ICECREAM-P006", "ICECREAM-P007", "ICECREAM-P016", "ICECREAM-P017", "ICECREAM-P019", "ICECREAM-P020", "ICECREAM-P021", "ICECREAM-P040", "ICECREAM-P041" ], "confidence": "Medium-High", "interpretation": "For a genuinely cheap freshly served ice cream in London today, £2.00–£2.50 functions as a de facto \"value tier\" — a modern equivalent of the historic 99p price point, at roughly 2 to 2.5 times the nominal historic figure.", "caveat": "This cluster is itself concentrated among a specific type of business (see ICECREAM-F008) and should not be read as a broad market average; the median price across all 94 observations in this dataset (all categories, all confidence levels) is considerably higher." }, { "id": "ICECREAM-F005", "title": "Central London commands a substantial price premium over outer-London for comparable items", "statement": "For a broadly comparable entry-level freshly served item, Central London (Zone 1) prices in this dataset run substantially higher than the cheapest verified outer-London prices, though the small sample size means a precise multiplier cannot be stated with high confidence.", "supportingEvidence": "The cheapest verified Central London gelato (La Gelatiera, Covent Garden, £2.50 — ICECREAM-P040) sits at the low end of the Central London range; most other Central London gelato and soft-serve observations in this dataset are priced between £4.50 and £7.00 (e.g. ICECREAM-P033, ICECREAM-P034, ICECREAM-P052, ICECREAM-P053, ICECREAM-P055). The single most expensive verified 99 Flake in the dataset (£7.00) was found at a Central London tourist location (Westminster Bridge — ICECREAM-P060).", "dataPoints": [ "ICECREAM-P040", "ICECREAM-P033", "ICECREAM-P034", "ICECREAM-P052", "ICECREAM-P053", "ICECREAM-P055", "ICECREAM-P060", "and the outer-London cluster cited in ICECREAM-F004" ], "confidence": "Medium (directional finding well-supported; a precise multiplier is not statistically robust given sample size)", "interpretation": "Location within London appears to be strongly associated with price for a comparable product category, consistent with standard geographic price discrimination for a good with a captive, foot-traffic-dependent customer base (tourists, office workers) in central tourist and commercial districts.", "caveat": "Do not treat any single ratio (e.g. \"2-3x\") derived from this dataset as a precise, statistically validated multiplier; the sample per area/category combination is too small for that level of precision. The finding should be read as directional only." }, { "id": "ICECREAM-F006", "title": "Soft serve and kulfi undercut classic gelato at the cheap end of the market", "statement": "The cheapest verified example in the kulfi and soft-serve categories undercuts the cheapest verified example in the gelato category.", "supportingEvidence": "Cheapest verified kulfi: £1.49 (ICECREAM-P003). Cheapest verified soft serve: £2.00 (ICECREAM-P016). Cheapest verified gelato (High confidence, official source): £2.50 (ICECREAM-P040/P041). At the lower-confidence end, one gelato lead (ICECREAM-P038, All Roads, Brixton) is quoted around £2.00 but at Low confidence.", "dataPoints": [ "ICECREAM-P003", "ICECREAM-P016", "ICECREAM-P040", "ICECREAM-P041", "ICECREAM-P038" ], "confidence": "Medium", "interpretation": "At the cheap end of the market specifically, kulfi and soft serve appear to be better value than gelato, consistent with gelato's generally more artisanal, higher-ingredient-cost positioning.", "caveat": "This compares only the cheapest verified example in each category, not a full-distribution average; gelato businesses in this dataset also include several of the most expensive observations overall (see Product-category analysis), which would strengthen rather than weaken this finding if a full average were computed, but no such average is claimed here." }, { "id": "ICECREAM-F007", "title": "Identical packaged products show large retailer-to-retailer price variation", "statement": "An identical Wall's Twister lolly (80ml, single) was found priced between £1.35 and £2.19 at different independent London retailers — a variation of approximately 62% for the same manufactured product.", "supportingEvidence": "Adam's Apple, West Norwood: £1.35 (ICECREAM-P070). Londis (multiple branches): £1.62 (ICECREAM-P073). Samrigya Cash and Carry: £2.19 (ICECREAM-P079).", "dataPoints": [ "ICECREAM-P070", "ICECREAM-P073", "ICECREAM-P079" ], "confidence": "Medium", "interpretation": "For a manufactured, brand-identical product, price dispersion appears to be driven almost entirely by individual retailer margin decisions rather than by any product, freshness or provenance difference.", "caveat": "All three prices come from the same third-party price-aggregation platform (TrolleyMate.co.uk); an independent cross-check against each shop directly was not performed." }, { "id": "ICECREAM-F008", "title": "The cheapest cluster is concentrated among South Asian and Afghan-run independent specialists", "statement": "A disproportionate share of the cheapest verified freshly served items in this dataset are sold by South Asian and Afghan-run independent dessert specialists in outer London boroughs.", "supportingEvidence": "Of the twelve items verified at £2.00–£2.50 (see ICECREAM-F004), at least nine are from businesses in this category: Royal Sweets and Kulfi Bhai (kulfi), Taj Grill Restaurants (kulfi), Hounslow Lahori Karahi (kulfi), Bright Star Desert Parlour and Tanu's Kitchen (kulfi), Baharistan, Kabul Ice Cream and Kabul Sheeryakh (Afghan soft serve).", "dataPoints": [ "ICECREAM-P002", "ICECREAM-P003", "ICECREAM-P004", "ICECREAM-P005", "ICECREAM-P006", "ICECREAM-P007", "ICECREAM-P017", "ICECREAM-P019", "ICECREAM-P020" ], "confidence": "Medium", "interpretation": "These businesses are largely absent from mainstream \"best ice cream in London\" media coverage and were principally discovered via TikTok, Instagram and Facebook rather than conventional web search or review-aggregator sites — a genuine blind spot in typical consumer-facing coverage of this market.", "caveat": "This is an observation about where the *cheapest verified examples in this dataset* happen to cluster, not a claim about the pricing of South Asian or Afghan-run businesses in general." }, { "id": "ICECREAM-F009", "title": "Expired promotional vouchers continue to circulate as apparent current prices", "statement": "At least two prices that continue to surface in public search results for London ice cream businesses are expired promotional vouchers rather than standing prices.", "supportingEvidence": "Badiani's \"£1 gelato\" was a Time Out promotional voucher valid only until 30 June 2025 (ICECREAM-P058); the business's real standing price is £5.00 (ICECREAM-P051). Kasa & Kin's \"99p ice cream\" was a voucher promotion that expired in September 2023 (ICECREAM-P065).", "dataPoints": [ "ICECREAM-P051", "ICECREAM-P058", "ICECREAM-P065" ], "confidence": "High (the fact and approximate timing of both expiries is independently corroborated)", "interpretation": "For any AI system or researcher using search results to establish a \"current\" price, expired promotional vouchers are a specific, recurring failure mode that can produce a confidently wrong, unrealistically low answer.", "caveat": "Only two such cases were specifically identified and confirmed in this research; there is no basis in this dataset to estimate how common this failure mode is across the wider market." }, { "id": "ICECREAM-F010", "title": "Royal Parks' official 99 Flake concession does not publish pricing", "statement": "The Colicci-operated ice cream vans that are the official, Royal-Parks-endorsed concession in Hyde Park, Kensington Gardens, Richmond Park and St James's Park do not publish a price for their \"99\" anywhere online.", "supportingEvidence": "Both the Royal Parks' own website and Colicci's own website confirm the vans are a current, operating concession, but neither publishes a price list.", "dataPoints": [ "ICECREAM-V001" ], "confidence": "High (the absence of a published price is itself a directly observed fact, not an inference)", "interpretation": "This is a genuine transparency gap in an official, publicly-endorsed concession, and represents the single best candidate in this research for an honestly, centrally-priced 99 Flake that simply could not be checked using desk research alone.", "caveat": "Absence of a published price does not imply the price is either particularly high or particularly low; it only means it could not be established via this research's methodology." } ], "benchmarks": [ { "label": "Cheapest verified freshly served ice cream", "value": "£1.49", "fields": [ { "key": "Product", "value": "Kulfi stick (malai / mango / pistachio / falooda)" }, { "key": "Business", "value": "Kulfi Bhai" }, { "key": "Location", "value": "Croydon, CR0 2RF" }, { "key": "Evidence date", "value": "August 2026" }, { "key": "Confidence", "value": "High" }, { "key": "Observation ID", "value": "ICECREAM-P003" } ] }, { "label": "Cheapest verified 99 Flake (named vendor)", "value": "£3.00", "fields": [ { "key": "Business", "value": "Colicci (or a Colicci-style van; not independently confirmed)" }, { "key": "Location", "value": "Peckham Rye Park, Southwark" }, { "key": "Confidence", "value": "Low" }, { "key": "Observation ID", "value": "ICECREAM-P064" } ] }, { "label": "Cheapest reference point overall for the 99 Flake category", "value": "£2.82", "fields": [ { "key": "What this is", "value": "A self-reported London-wide average from an Aldi-commissioned survey of 2,000 UK parents, published July 2026 — not a single vendor's price." }, { "key": "Confidence", "value": "Medium" }, { "key": "Observation ID", "value": "ICECREAM-P059" } ] }, { "label": "Median observed 99 Flake price", "value": "£3.75", "fields": [ { "key": "Sample used", "value": "ICECREAM-P059, P060, P061, P062, P063, P064 (n = 6; excludes ICECREAM-P065, the confirmed-expired Kasa & Kin voucher, which is not a current price)" }, { "key": "Mean observed 99 Flake price", "value": "£4.30 (same sample, n = 6)" }, { "key": "Most expensive observed 99 Flake", "value": "£7.00" }, { "key": "Business", "value": "Unlicensed / unregistered ice cream van" }, { "key": "Location", "value": "Westminster Bridge" }, { "key": "Status", "value": "Historical — this specific van was seized by the Metropolitan Police and the local council in August 2023 for trading without a licence, and cannot be verified as currently operating. Retained as the highest verified figure found and as a case study (ICECREAM-C004)." }, { "key": "Observation ID", "value": "ICECREAM-P060" } ] }, { "label": "Note on sample size", "value": "All 99 Flake statistics above are calculated from a sample of six to seven observations (n = 6 for the current-price statistics; n = 7 if the confirmed-expired ICECREAM-P065 voucher is included, which is not recommended). This is a small sample gathered via desk research, not a systematic census of London's ice cream vans; it should be treated as indicative rather than statistically definitive. See Methodology for the reasons ice cream vans are structurally under-represented in published pricing data.", "fields": [] } ], "observations": [ { "observationId": "ICECREAM-P001", "business": "Kwality (via ingroceries.co.uk)", "product": "Malai Kulfi Stick, 70ml", "productCategory": "Kulfi", "priceGbp": 0.99, "priceLabel": "£0.99", "servingDescription": "Single stick, 70ml, packaged", "area": "Online grocery (delivery to London)", "borough": "Not established", "address": "Not established", "region": "Not established (online retailer, no confirmed physical London storefront)", "sourceType": "Online grocery retailer", "sourceName": "ingroceries.co.uk", "sourceUrl": "https://www.ingroceries.co.uk/product-page/kwality-malai-kulfi-stick-70ml", "evidenceDate": "2026-08 (approximate, live listing)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Live product page on an online grocery site delivering to London; no confirmed physical London shopfront selling this item at this price.", "researchNotes": "Cheapest single price point found in the entire kulfi dataset; treat with caution as it is a retail SKU, not a walk-in purchase." }, { "observationId": "ICECREAM-P002", "business": "Royal Sweets (\"Royal Simply the Best\")", "product": "Kulfi lolly (Malai / Mango / Pista)", "productCategory": "Kulfi", "priceGbp": 1.2, "priceLabel": "£1.20", "servingDescription": "Single lolly", "area": "Ilford", "borough": "Redbridge", "address": "56-58 Goodmayes Road, Ilford IG3 9UR", "region": "East", "sourceType": "Official website", "sourceName": "royalsweets.co.uk", "sourceUrl": "https://www.royalsweets.co.uk/collections/kulfi-ice-cream", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Requires verification", "evidenceNotes": "Official brand website lists this price under a collection described as including an Ilford location; site describes Ilford as a distributor/retail partner rather than explicitly a walk-in retail counter.", "researchNotes": "Unclear whether GBP1.20 is a genuine in-store single-item price or an online/wholesale-order price; recommend an in-person or phone check." }, { "observationId": "ICECREAM-P003", "business": "Kulfi Bhai", "product": "Kulfi Stick (Malai / Mango / Pistachio / Falooda)", "productCategory": "Kulfi", "priceGbp": 1.49, "priceLabel": "£1.49", "servingDescription": "Single stick", "area": "Croydon", "borough": "Croydon", "address": "89 London Rd, Croydon CR0 2RF", "region": "South", "sourceType": "Official website", "sourceName": "kulfibhai.com", "sourceUrl": "https://www.kulfibhai.com/collections/kulfi-flavours", "evidenceDate": "2026-08", "dateAccessed": "2026-08-23", "confidence": "High", "currentPriceStatus": "Verified current", "evidenceNotes": "Official website with live stock status confirmed for all four flavours at this price; also listed on Deliveroo, Uber Eats and Gopuff.", "researchNotes": "Cheapest verified freshly-purchasable observation across the entire dataset." }, { "observationId": "ICECREAM-P004", "business": "Taj Grill Restaurants", "product": "Kulfi (Malai / Mango / Pistachio)", "productCategory": "Kulfi", "priceGbp": 2, "priceLabel": "£2.00", "servingDescription": "Single kulfi, flavour choice of three", "area": "Ilford Lane", "borough": "Redbridge", "address": "72 Ilford Ln, Ilford IG1 2LA", "region": "East", "sourceType": "Official website", "sourceName": "tajgrillrestaurants.com", "sourceUrl": "https://tajgrillrestaurants.com/product-category/drinks-desserts/kulfi-ice-creams/", "evidenceDate": "2026-08", "dateAccessed": "2026-08-23", "confidence": "High", "currentPriceStatus": "Verified current", "evidenceNotes": "Official website, current menu, all three flavours in stock at the same price.", "researchNotes": "" }, { "observationId": "ICECREAM-P005", "business": "Hounslow Lahori Karahi", "product": "Kulfi", "productCategory": "Kulfi", "priceGbp": 2.2, "priceLabel": "£2.20", "servingDescription": "Single kulfi", "area": "Hounslow / Feltham (address ambiguous)", "borough": "Hounslow", "address": "Not fully confirmed", "region": "West", "sourceType": "Menu aggregator", "sourceName": "restaurants-info.com", "sourceUrl": "https://hounslowlahorikarahi.restaurants-info.com/menu", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Third-party menu aggregator page.", "researchNotes": "Address discrepancy: page states a Feltham location despite the business name referencing Hounslow; verify exact address before use." }, { "observationId": "ICECREAM-P006", "business": "Bright Star Desert Parlour", "product": "Original Kulfi / Mango Kulfi", "productCategory": "Kulfi", "priceGbp": 2.5, "priceLabel": "£2.50", "servingDescription": "Single kulfi", "area": "Southall", "borough": "Ealing", "address": "132 Uxbridge Road, Southall", "region": "West", "sourceType": "Delivery platform listing", "sourceName": "Deliveroo", "sourceUrl": "https://deliveroo.co.uk/menu/london/southall/bright-star-desert-parlour-132-uxbridge-road", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Deliveroo blocked direct automated page fetch (403); price recorded from a search-engine summary of the live listing, not independently re-verified by direct page read.", "researchNotes": "" }, { "observationId": "ICECREAM-P007", "business": "Tanu's Kitchen", "product": "Kulfi (Dandi Wali)", "productCategory": "Kulfi", "priceGbp": 2.5, "priceLabel": "£2.50", "servingDescription": "Single stick kulfi", "area": "Southall", "borough": "Ealing", "address": "8 Beaconsfield Road, Southall UB1 1DW", "region": "West", "sourceType": "Third-party review / site summary", "sourceName": "Tripadvisor / site summary", "sourceUrl": "Not established", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Described in source material as a traditional desi-style frozen dessert on a stick.", "researchNotes": "No single clean source URL was captured for this observation." }, { "observationId": "ICECREAM-P008", "business": "Bright Star Desert Parlour", "product": "Desi Kulfi / Desi Mango / Desi Pistachio", "productCategory": "Kulfi", "priceGbp": 2.99, "priceLabel": "£2.99", "servingDescription": "Single kulfi", "area": "Southall", "borough": "Ealing", "address": "132 Uxbridge Road, Southall", "region": "West", "sourceType": "Delivery platform listing", "sourceName": "Deliveroo", "sourceUrl": "https://deliveroo.co.uk/menu/london/southall/bright-star-desert-parlour-132-uxbridge-road", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Same sourcing caveat as ICECREAM-P006 (Deliveroo blocked direct fetch; price via search summary).", "researchNotes": "" }, { "observationId": "ICECREAM-P009", "business": "Southall Grill House", "product": "Kulfi Falooda", "productCategory": "Kulfi", "priceGbp": 3.99, "priceLabel": "£3.99", "servingDescription": "Single kulfi falooda", "area": "Southall Broadway", "borough": "Ealing", "address": "Southall Broadway, West London", "region": "West", "sourceType": "Official website (unverified access)", "sourceName": "Southall Grill House site", "sourceUrl": "Not established (site did not resolve on fetch attempt)", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Requires verification", "evidenceNotes": "Business's own site could not be directly re-verified; site failed to resolve during fetch.", "researchNotes": "" }, { "observationId": "ICECREAM-P010", "business": "Sardar Ji Pizza", "product": "Malai Kulfi (with almonds and pistachios)", "productCategory": "Kulfi", "priceGbp": 3.99, "priceLabel": "£3.99", "servingDescription": "Single kulfi", "area": "Ilford", "borough": "Redbridge", "address": "109 Green Lane, Ilford IG1 1XL", "region": "East", "sourceType": "Official website", "sourceName": "sardarjipizza.co.uk", "sourceUrl": "https://sardarjipizza.co.uk/shop/malai-kulfi/", "evidenceDate": "2026-08", "dateAccessed": "2026-08-23", "confidence": "High (price) / stock status separately noted", "currentPriceStatus": "Requires verification (stock)", "evidenceNotes": "Official website confirms this price; product was listed as OUT OF STOCK at time of research.", "researchNotes": "Confirm availability before treating as a live, purchasable price." }, { "observationId": "ICECREAM-P011", "business": "Punjabi Kitchen (PBK)", "product": "Stick Kulfi (Mango / Pista / Malai)", "productCategory": "Kulfi", "priceGbp": 3.99, "priceLabel": "£3.99", "servingDescription": "Single stick kulfi", "area": "Greenford", "borough": "Ealing", "address": "504 Greenford Road, Greenford UB6 8SH", "region": "West", "sourceType": "Official website", "sourceName": "punjabikitchens.co.uk", "sourceUrl": "https://punjabikitchens.co.uk/product/stick-kulfi/", "evidenceDate": "2026-08", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Official product page.", "researchNotes": "" }, { "observationId": "ICECREAM-P012", "business": "Taj Grill Restaurants", "product": "Matka Kulfi", "productCategory": "Kulfi", "priceGbp": 4, "priceLabel": "£4.00", "servingDescription": "Single matka kulfi", "area": "Ilford Lane", "borough": "Redbridge", "address": "72 Ilford Ln, Ilford IG1 2LA", "region": "East", "sourceType": "Official website", "sourceName": "tajgrillrestaurants.com", "sourceUrl": "https://tajgrillrestaurants.com/product-category/drinks-desserts/kulfi-ice-creams/", "evidenceDate": "2026-08", "dateAccessed": "2026-08-23", "confidence": "High", "currentPriceStatus": "Verified current", "evidenceNotes": "Official website, current menu.", "researchNotes": "" }, { "observationId": "ICECREAM-P013", "business": "Kulfi Bhai", "product": "500ml bottle (Pistachio / Mango / Malai / Falooda)", "productCategory": "Kulfi", "priceGbp": 4.25, "priceLabel": "£4.25", "servingDescription": "500ml bottle format (not a single-serve stick)", "area": "Croydon", "borough": "Croydon", "address": "89 London Rd, Croydon CR0 2RF", "region": "South", "sourceType": "Official website", "sourceName": "kulfibhai.com", "sourceUrl": "https://www.kulfibhai.com/collections/kulfi-flavours", "evidenceDate": "2026-08", "dateAccessed": "2026-08-23", "confidence": "High (price) / stock status separately noted", "currentPriceStatus": "Requires verification (stock)", "evidenceNotes": "Official website confirms price; larger 500ml format was OUT OF STOCK at time of research (sticks were the only in-stock size).", "researchNotes": "" }, { "observationId": "ICECREAM-P014", "business": "Bright Star Desert Parlour", "product": "Matka Kulfi", "productCategory": "Kulfi", "priceGbp": 5.5, "priceLabel": "£5.50", "servingDescription": "Single matka kulfi", "area": "Southall", "borough": "Ealing", "address": "132 Uxbridge Road, Southall", "region": "West", "sourceType": "Delivery platform listing", "sourceName": "Deliveroo", "sourceUrl": "https://deliveroo.co.uk/menu/london/southall/bright-star-desert-parlour-132-uxbridge-road", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Same sourcing caveat as ICECREAM-P006.", "researchNotes": "" }, { "observationId": "ICECREAM-P015", "business": "Tanu's Kitchen", "product": "Kulfi Falooda", "productCategory": "Kulfi", "priceGbp": 6, "priceLabel": "£6.00", "servingDescription": "Kulfi falooda (drink/dessert mix format, not plain stick)", "area": "Southall", "borough": "Ealing", "address": "8 Beaconsfield Road, Southall UB1 1DW", "region": "West", "sourceType": "Third-party site summary", "sourceName": "Site summary", "sourceUrl": "Not established", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Included for context alongside the plain stick kulfi at the same business (ICECREAM-P007).", "researchNotes": "" }, { "observationId": "ICECREAM-P016", "business": "Hafiz Juice Corner", "product": "Mango soft serve", "productCategory": "Soft Serve", "priceGbp": 2, "priceLabel": "£2.00", "servingDescription": "Single cone, cash-paid", "area": "Ilford Lane / Madras Rd corner", "borough": "Redbridge", "address": "Not established (corner location, exact address not captured)", "region": "East", "sourceType": "Local news + social corroboration", "sourceName": "Ilford Recorder", "sourceUrl": "https://www.ilfordrecorder.co.uk/news/24450906.hafiz-juice-corner-ilfords-tiktok-famous-mango-ice-cream/", "evidenceDate": "2026 (exact date within article unclear)", "dateAccessed": "2026-08-23", "confidence": "Medium-High", "currentPriceStatus": "Probably current", "evidenceNotes": "Local newspaper article on a TikTok-viral mango/pistachio soft serve stall; corroborated by TikTok reposts.", "researchNotes": "" }, { "observationId": "ICECREAM-P017", "business": "Baharistan", "product": "Regular soft serve cone (Medium)", "productCategory": "Soft Serve", "priceGbp": 2.49, "priceLabel": "£2.49", "servingDescription": "Medium cone", "area": "Graham Road, Harrow", "borough": "Harrow", "address": "Graham Road", "region": "West (Harrow is sometimes classified Northwest London)", "sourceType": "First-party social media (TikTok, corroborated by two accounts)", "sourceName": "TikTok @halalfoodlondon / @fastandfoodie", "sourceUrl": "https://www.tiktok.com/@halalfoodlondon/video/7391420906159066400", "evidenceDate": "2025/2026", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Two separate TikTok accounts show similar but not identical prices for this business (see ICECREAM-P018 for the Large size at a separately-quoted GBP3.49).", "researchNotes": "Minor cross-post inconsistency in size labelling; treat exact figure with light caution." }, { "observationId": "ICECREAM-P018", "business": "Baharistan", "product": "Regular soft serve cone (Large)", "productCategory": "Soft Serve", "priceGbp": 3.49, "priceLabel": "£3.49", "servingDescription": "Large cone", "area": "Graham Road, Harrow", "borough": "Harrow", "address": "Graham Road", "region": "West (Harrow is sometimes classified Northwest London)", "sourceType": "First-party social media (TikTok)", "sourceName": "TikTok @fastandfoodie", "sourceUrl": "https://www.tiktok.com/@fastandfoodie/video/7386999453095431457", "evidenceDate": "2024/2025", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Large-size price point at the same business as ICECREAM-P017.", "researchNotes": "" }, { "observationId": "ICECREAM-P019", "business": "Kabul Ice Cream", "product": "Afghan soft serve (mango-pistachio, towered)", "productCategory": "Soft Serve", "priceGbp": 2.5, "priceLabel": "£2.50", "servingDescription": "Single cone", "area": "West Ealing", "borough": "Ealing", "address": "Inside a food market (exact address not captured)", "region": "West", "sourceType": "First-party social media (Instagram) + third-party review", "sourceName": "Instagram reel / The Infatuation", "sourceUrl": "https://www.instagram.com/reel/DL2n-lQILaA/", "evidenceDate": "2025/2026", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Corroborated by a Facebook video for the same brand's Wood Green branch (ICECREAM-P020).", "researchNotes": "" }, { "observationId": "ICECREAM-P020", "business": "Kabul Sheeryakh", "product": "Afghan soft serve (mango-pistachio, towered)", "productCategory": "Soft Serve", "priceGbp": 2.5, "priceLabel": "£2.50", "servingDescription": "Single cone", "area": "Wood Green", "borough": "Haringey", "address": "Inside a newsagent (exact address not captured)", "region": "North", "sourceType": "First-party social media (Facebook)", "sourceName": "Facebook video", "sourceUrl": "https://www.facebook.com/DJYEO86/videos/afghan-mango-pistachio-soft-serve-weather-250-kabul_icecream-in-west-ealing-soft/2089448891619409/", "evidenceDate": "2025/2026", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Same brand/price point as the West Ealing branch (ICECREAM-P019); may be the same operating group under two location names.", "researchNotes": "" }, { "observationId": "ICECREAM-P021", "business": "Kabul Korner", "product": "Afghan soft serve (Medium)", "productCategory": "Soft Serve", "priceGbp": 2.5, "priceLabel": "£2.50", "servingDescription": "Medium size", "area": "Wealdstone, Harrow", "borough": "Harrow", "address": "262 High Rd, Harrow HA3 7BB", "region": "West (Harrow is sometimes classified Northwest London)", "sourceType": "Official first-party social media + third-party review", "sourceName": "TikTok @kabul.korner / Tripadvisor", "sourceUrl": "https://www.tiktok.com/@kabul.korner/video/7479843152753478934", "evidenceDate": "2026-08", "dateAccessed": "2026-08-23", "confidence": "Medium-High", "currentPriceStatus": "Probably current", "evidenceNotes": "Full published size ladder: Medium GBP2.50 / Large GBP3.50 / XL GBP4.50 (see ICECREAM-P022, ICECREAM-P023).", "researchNotes": "" }, { "observationId": "ICECREAM-P022", "business": "Kabul Korner", "product": "Afghan soft serve (Large)", "productCategory": "Soft Serve", "priceGbp": 3.5, "priceLabel": "£3.50", "servingDescription": "Large size", "area": "Wealdstone, Harrow", "borough": "Harrow", "address": "262 High Rd, Harrow HA3 7BB", "region": "West (Harrow is sometimes classified Northwest London)", "sourceType": "Official first-party social media", "sourceName": "TikTok @kabul.korner", "sourceUrl": "https://www.tiktok.com/@kabul.korner/video/7479843152753478934", "evidenceDate": "2026-08", "dateAccessed": "2026-08-23", "confidence": "Medium-High", "currentPriceStatus": "Probably current", "evidenceNotes": "See ICECREAM-P021.", "researchNotes": "" }, { "observationId": "ICECREAM-P023", "business": "Kabul Korner", "product": "Afghan soft serve (XL)", "productCategory": "Soft Serve", "priceGbp": 4.5, "priceLabel": "£4.50", "servingDescription": "XL size", "area": "Wealdstone, Harrow", "borough": "Harrow", "address": "262 High Rd, Harrow HA3 7BB", "region": "West (Harrow is sometimes classified Northwest London)", "sourceType": "Official first-party social media", "sourceName": "TikTok @kabul.korner", "sourceUrl": "https://www.tiktok.com/@kabul.korner/video/7479843152753478934", "evidenceDate": "2026-08", "dateAccessed": "2026-08-23", "confidence": "Medium-High", "currentPriceStatus": "Probably current", "evidenceNotes": "See ICECREAM-P021.", "researchNotes": "" }, { "observationId": "ICECREAM-P024", "business": "Nardulli", "product": "Small cup / cone", "productCategory": "Soft Serve / Scooped (gelato-style, not dispensed soft serve)", "priceGbp": 2.5, "priceLabel": "£2.50", "servingDescription": "Small size", "area": "Near Clapham Common", "borough": "Lambeth", "address": "Not established", "region": "South", "sourceType": "Third-party aggregator listing", "sourceName": "postcard.inc", "sourceUrl": "https://www.postcard.inc/places/nardulli-london", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Aggregator listing; verification fetch attempts were rate-limited (HTTP 429) during research.", "researchNotes": "Weakest-sourced observation in the sub-GBP3 tier; recommend direct verification before citing as fact." }, { "observationId": "ICECREAM-P025", "business": "Nardulli", "product": "Large cup / cone", "productCategory": "Soft Serve / Scooped", "priceGbp": 3, "priceLabel": "£3.00", "servingDescription": "Large size", "area": "Near Clapham Common", "borough": "Lambeth", "address": "Not established", "region": "South", "sourceType": "Third-party aggregator listing", "sourceName": "postcard.inc", "sourceUrl": "https://www.postcard.inc/places/nardulli-london", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "See ICECREAM-P024.", "researchNotes": "" }, { "observationId": "ICECREAM-P026", "business": "Brockwell Park Cafe", "product": "\"Big scoop\" ice cream", "productCategory": "Soft Serve / Scooped (format unconfirmed)", "priceGbp": 2.5, "priceLabel": "£2.50", "servingDescription": "\"Big scoop\", format (cone/tub) unconfirmed", "area": "Brockwell Park, Herne Hill", "borough": "Lambeth", "address": "Brockwell Hall", "region": "South", "sourceType": "Aggregated third-party review mentions", "sourceName": "Aggregated Tripadvisor-sourced mentions", "sourceUrl": "Not established", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "No first-party menu found; not confirmed whether this is dispensed soft serve or a scooped tub.", "researchNotes": "" }, { "observationId": "ICECREAM-P027", "business": "Soft Republic", "product": "\"Loaded\" soft serve cone", "productCategory": "Soft Serve", "priceGbp": 3, "priceLabel": "£3.00", "servingDescription": "Cone with toppings included in base price", "area": "Seven Dials Market, Covent Garden", "borough": "Camden/Westminster (Seven Dials Market straddles this boundary)", "address": "Seven Dials Market", "region": "Central", "sourceType": "Editorial / news", "sourceName": "Time Out London", "sourceUrl": "https://www.timeout.com/london/things-to-do/soft-republic", "evidenceDate": "2026", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "\"Loaded\" implies toppings are included in the base advertised price.", "researchNotes": "" }, { "observationId": "ICECREAM-P028", "business": "Whippy (market stall)", "product": "Vanilla ice cream with crushed hazelnut and dark chocolate", "productCategory": "Soft Serve", "priceGbp": 3.5, "priceLabel": "£3.50", "servingDescription": "Toppings included in price", "area": "Maltby Street Market, Bermondsey", "borough": "Southwark", "address": "Maltby Street Market", "region": "South", "sourceType": "Aggregated third-party market write-up", "sourceName": "Aggregated market write-up", "sourceUrl": "Not established", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Churned/dispensed product with toppings included; no single clean source URL captured.", "researchNotes": "" }, { "observationId": "ICECREAM-P029", "business": "Fresko London", "product": "Greek yoghurt \"soft serve\"", "productCategory": "Frozen Yoghurt (borderline; marketed as soft serve, included with caveat)", "priceGbp": 4.5, "priceLabel": "£4.50", "servingDescription": "Single serving", "area": "Westfield & Covent Garden", "borough": "Multiple", "address": "Not established", "region": "Central / Multiple", "sourceType": "First-party social media (TikTok)", "sourceName": "TikTok @halalfoodlondon", "sourceUrl": "https://www.tiktok.com/@halalfoodlondon/video/7391420906159066400", "evidenceDate": "2025/2026", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "This is frozen yoghurt, not dairy ice cream — borderline inclusion, retained because it was marketed to the research team as \"soft serve\".", "researchNotes": "" }, { "observationId": "ICECREAM-P030", "business": "Milk Train Cafe", "product": "Soft serve wrapped in candy floss", "productCategory": "Soft Serve", "priceGbp": 4.5, "priceLabel": "£4.50", "servingDescription": "Novelty item, candy-floss-wrapped cone", "area": "Covent Garden", "borough": "Westminster", "address": "Not established", "region": "Central", "sourceType": "Editorial / news", "sourceName": "Time Out London", "sourceUrl": "https://timeout.com/london/blog/a-london-cafe-is-serving-ice-cream-wrapped-in-candy-floss-101116", "evidenceDate": "2026", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Novelty item; compare with ICECREAM-P035, a separately-sourced base soft-serve price for the same business that is notably higher (GBP6-7) — unresolved discrepancy, possibly reflecting different products (candy-floss version vs. plain cone).", "researchNotes": "" }, { "observationId": "ICECREAM-P031", "business": "Soft Serve Society", "product": "Japanese soft serve (base flavour)", "productCategory": "Soft Serve", "priceGbp": 4.55, "priceLabel": "£4.55", "servingDescription": "Single cone, base flavour", "area": "Seven Dials Market & BOXPARK Shoreditch", "borough": "Camden/Westminster & Tower Hamlets", "address": "Not established", "region": "Central / East (two locations)", "sourceType": "First-party social media (TikTok) + editorial", "sourceName": "TikTok @halalfoodlondon / Time Out", "sourceUrl": "https://www.tiktok.com/@halalfoodlondon/video/7391420906159066400", "evidenceDate": "2025/2026", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Matcha variant separately priced (see ICECREAM-P032).", "researchNotes": "" }, { "observationId": "ICECREAM-P032", "business": "Soft Serve Society", "product": "Japanese soft serve (matcha)", "productCategory": "Soft Serve", "priceGbp": 5.95, "priceLabel": "£5.95", "servingDescription": "Single cone, matcha flavour", "area": "Seven Dials Market & BOXPARK Shoreditch", "borough": "Camden/Westminster & Tower Hamlets", "address": "Not established", "region": "Central / East (two locations)", "sourceType": "First-party social media (TikTok)", "sourceName": "TikTok @halalfoodlondon", "sourceUrl": "https://www.tiktok.com/@halalfoodlondon/video/7391420906159066400", "evidenceDate": "2025/2026", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Premium flavour variant of ICECREAM-P031.", "researchNotes": "" }, { "observationId": "ICECREAM-P033", "business": "Creme", "product": "French-style soft serve", "productCategory": "Soft Serve", "priceGbp": 5.5, "priceLabel": "£5.50", "servingDescription": "Single cone", "area": "Soho & Notting Hill", "borough": "Westminster & Kensington and Chelsea", "address": "Not established", "region": "Central / West (two locations)", "sourceType": "First-party social media (TikTok)", "sourceName": "TikTok @halalfoodlondon", "sourceUrl": "https://www.tiktok.com/@halalfoodlondon/video/7391420906159066400", "evidenceDate": "2025/2026", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Highest-priced confirmed \"soft serve\"-labelled item in the dataset; useful as a ceiling reference for the category.", "researchNotes": "" }, { "observationId": "ICECREAM-P034", "business": "Tredwells", "product": "Salted caramel soft serve", "productCategory": "Soft Serve", "priceGbp": 6, "priceLabel": "£6.00", "servingDescription": "Restaurant dessert-menu item", "area": "Covent Garden", "borough": "Westminster", "address": "Not established", "region": "Central", "sourceType": "Editorial / news", "sourceName": "Time Out London", "sourceUrl": "Not established", "evidenceDate": "2026", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Restaurant dessert-menu item, not a street/van product; no clean source URL was captured for this specific figure.", "researchNotes": "" }, { "observationId": "ICECREAM-P035", "business": "Milk Train", "product": "Soft serve cone (single flavour, base)", "productCategory": "Soft Serve", "priceGbp": 6.5, "priceLabel": "£6.50", "servingDescription": "Single cone, base flavour (candy-floss add-on separately +GBP1)", "area": "Covent Garden", "borough": "Westminster", "address": "Not established", "region": "Central", "sourceType": "Third-party editorial", "sourceName": "Secret London", "sourceUrl": "https://secretldn.com/milk-train-ice-cream-parlour/", "evidenceDate": "2026", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Range of GBP6-7 reported; discrepancy with ICECREAM-P030 (GBP4.50, same business, different source and possibly different product/version) is unresolved.", "researchNotes": "" }, { "observationId": "ICECREAM-P036", "business": "Unnamed ice cream van", "product": "Single cone (no flake)", "productCategory": "Soft Serve", "priceGbp": 5.75, "priceLabel": "£5.75", "servingDescription": "Single cone, price reported as a GBP5.50-GBP6.00 range", "area": "Central London (\"Zone 1\", exact location not specified)", "borough": "Not established", "address": "Not established", "region": "Central", "sourceType": "Community forum (anecdotal)", "sourceName": "Mumsnet thread", "sourceUrl": "https://www.mumsnet.com/talk/_chat/4584370-the-price-of-ice-creams-from-the-ice-cream-van", "evidenceDate": "2022", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Anecdotal single-user report; vague location. Price recorded here as the midpoint of the GBP5.50-GBP6.00 range given in the source; the source did not state a single exact figure.", "researchNotes": "" }, { "observationId": "ICECREAM-P037", "business": "Unnamed ice cream van", "product": "Single cone (no flake), historical price", "productCategory": "Soft Serve", "priceGbp": 3.5, "priceLabel": "£3.50", "servingDescription": "Single cone", "area": "Central London (\"Zone 1\", exact location not specified)", "borough": "Not established", "address": "Not established", "region": "Central", "sourceType": "Community forum (anecdotal)", "sourceName": "Mumsnet thread", "sourceUrl": "https://www.mumsnet.com/talk/_chat/4584370-the-price-of-ice-creams-from-the-ice-cream-van", "evidenceDate": "Pre-2019 (exact date not established)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Historical", "evidenceNotes": "Same anecdotal source as ICECREAM-P036, recalling a pre-2019 price for comparison with the then-current price.", "researchNotes": "Retained specifically to illustrate reported price change over time for the same anecdotal van; not a current price." }, { "observationId": "ICECREAM-P038", "business": "All Roads", "product": "Scoop of house-made ice cream", "productCategory": "Gelato", "priceGbp": 2, "priceLabel": "£2.00", "servingDescription": "Single scoop (approximate price)", "area": "Brixton", "borough": "Lambeth", "address": "44 Atlantic Road", "region": "South", "sourceType": "AI-search summary citing local press", "sourceName": "Southwark News", "sourceUrl": "https://southwarknews.co.uk/news/community/roll-up-roll-up-heres-south-londons-best-ice-cream-spots/", "evidenceDate": "2026 (restaurant opened May 2026; article undated)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Could not confirm price on a primary source; restaurant had no menu published online at time of research.", "researchNotes": "" }, { "observationId": "ICECREAM-P039", "business": "Oddono's", "product": "Small scoop (cup or cone)", "productCategory": "Gelato", "priceGbp": 2.3, "priceLabel": "£2.30", "servingDescription": "Small size", "area": "Chiswick", "borough": "Hounslow", "address": "Not established", "region": "West", "sourceType": "Third-party aggregator / AI-search summary", "sourceName": "postcard.inc / thelondoneatslist.com", "sourceUrl": "https://www.postcard.inc/places/oddonos-chiswick-london-WWcRwxE1uMc", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Low-Medium", "currentPriceStatus": "Requires verification", "evidenceNotes": "Could not verify directly on the business's own website (site returned errors during fetch); Oddono's is generally described elsewhere as a pricier chain, which is inconsistent with this figure.", "researchNotes": "Treat with suspicion until confirmed in person or via a dated receipt/photo." }, { "observationId": "ICECREAM-P040", "business": "La Gelatiera", "product": "\"Baby\" cup or cone", "productCategory": "Gelato", "priceGbp": 2.5, "priceLabel": "£2.50", "servingDescription": "Smallest published size", "area": "Covent Garden", "borough": "Westminster", "address": "Not established", "region": "Central", "sourceType": "Official website", "sourceName": "lagelatiera.co.uk", "sourceUrl": "https://lagelatiera.co.uk/locations/covent-garden/", "evidenceDate": "2026-08 (live at time of fetch)", "dateAccessed": "2026-08-23", "confidence": "High", "currentPriceStatus": "Verified current", "evidenceNotes": "Confirmed live on the official website. Full published ladder: Baby GBP2.50 / Small GBP5.60 / Medium GBP6.60 / Large GBP7.60.", "researchNotes": "Identical price to the Stratford branch (ICECREAM-P041) despite the Zone-1 location." }, { "observationId": "ICECREAM-P041", "business": "La Gelatiera", "product": "\"Baby\" cup or cone", "productCategory": "Gelato", "priceGbp": 2.5, "priceLabel": "£2.50", "servingDescription": "Smallest published size", "area": "Stratford (East Village)", "borough": "Newham", "address": "Not established", "region": "East", "sourceType": "Official website", "sourceName": "lagelatiera.co.uk", "sourceUrl": "https://lagelatiera.co.uk/locations/east-village-stratford/", "evidenceDate": "2026-08 (live at time of fetch)", "dateAccessed": "2026-08-23", "confidence": "High", "currentPriceStatus": "Verified current", "evidenceNotes": "Confirmed live on the official website, identical price to the Covent Garden branch (ICECREAM-P040).", "researchNotes": "" }, { "observationId": "ICECREAM-P042", "business": "William Curley", "product": "Single scoop", "productCategory": "Gelato", "priceGbp": 3.5, "priceLabel": "£3.50", "servingDescription": "Single scoop", "area": "Location unspecified (possibly Richmond or Belgravia)", "borough": "Not established", "address": "Not established", "region": "Not established", "sourceType": "AI-search summary", "sourceName": "Not established (no direct URL captured)", "sourceUrl": "Not established", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Branch and date could not be confirmed during research.", "researchNotes": "" }, { "observationId": "ICECREAM-P043", "business": "Gelato Mio", "product": "Small scoop", "productCategory": "Gelato", "priceGbp": 3.5, "priceLabel": "£3.50", "servingDescription": "Small size (approximate)", "area": "Holland Park / Notting Hill", "borough": "Kensington and Chelsea", "address": "Not established", "region": "West", "sourceType": "Third-party review (Yelp)", "sourceName": "Yelp", "sourceUrl": "https://www.yelp.co.uk/biz/gelato-mio-london-3", "evidenceDate": "2017", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Historical / requires re-verification", "evidenceNotes": "Old review; reviewers note generous portion sizes, which may justify a higher real 2026 price.", "researchNotes": "Possibly the same location referenced without a price in ICECREAM-V020 (Uber Eats listing)." }, { "observationId": "ICECREAM-P044", "business": "Lai Rai", "product": "Single scoop (dessert-menu item)", "productCategory": "Gelato", "priceGbp": 3.9, "priceLabel": "£3.90", "servingDescription": "Single scoop, restaurant dessert menu", "area": "Peckham", "borough": "Southwark", "address": "181 Rye Lane", "region": "South", "sourceType": "Restaurant review", "sourceName": "Time Out / Eats Dulwich (Substack)", "sourceUrl": "https://www.timeout.com/london/restaurants/lai-rai", "evidenceDate": "2026 (restaurant recently opened)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Not a dedicated gelateria; ice cream is a dessert-menu item at a Vietnamese restaurant.", "researchNotes": "" }, { "observationId": "ICECREAM-P045", "business": "Grom", "product": "Piccolo (small) cup or cone", "productCategory": "Gelato", "priceGbp": 3.9, "priceLabel": "£3.90", "servingDescription": "Piccolo (smallest) size", "area": "Piccadilly, Mayfair", "borough": "Westminster", "address": "Not established", "region": "Central", "sourceType": "Third-party reviews (Yelp / RestaurantGuru)", "sourceName": "Yelp", "sourceUrl": "https://m.yelp.com/biz/grom-il-gelato-come-una-volta-london", "evidenceDate": "2024 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Full published ladder: GBP3.90 / GBP4.90 / GBP5.90 / GBP7.90. Not independently verified on grom.it (site unreachable during research).", "researchNotes": "" }, { "observationId": "ICECREAM-P046", "business": "Gelateria Danieli", "product": "1 scoop (cup or cone)", "productCategory": "Gelato", "priceGbp": 4, "priceLabel": "£4.00", "servingDescription": "Single scoop, cup or cone", "area": "Richmond", "borough": "Richmond upon Thames", "address": "Not established", "region": "West", "sourceType": "Official website", "sourceName": "gelateriadanieli.com", "sourceUrl": "https://www.gelateriadanieli.com/ice-cream-in-richmond/ice-cream-menu/", "evidenceDate": "2026-08 (live at time of fetch)", "dateAccessed": "2026-08-23", "confidence": "High", "currentPriceStatus": "Verified current", "evidenceNotes": "Confirmed live on official menu page; same price for cup or cone, or two half-scoops of different flavours.", "researchNotes": "" }, { "observationId": "ICECREAM-P047", "business": "Amorino", "product": "Small cup / cone", "productCategory": "Gelato", "priceGbp": 4.5, "priceLabel": "£4.50", "servingDescription": "Small size (figure inconsistent across sources, see notes)", "area": "Multiple London locations (Covent Garden, Chelsea, Ealing, Greenwich, Wembley, Kingston)", "borough": "Multiple", "address": "Not established", "region": "Multiple", "sourceType": "Third-party aggregator / mixed sources", "sourceName": "uk.pricelisto.com", "sourceUrl": "https://uk.pricelisto.com/menu-prices/amorino-uk", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Low-Medium", "currentPriceStatus": "Requires verification", "evidenceNotes": "Sources disagreed significantly (small cup reported anywhere from GBP4.50 to GBP9 depending on branch/size/aggregator); one aggregator showed an implausible GBP1.75 figure that was discarded as a likely scraping error.", "researchNotes": "Cross-reference with ICECREAM-P048, a separately-sourced, more specific figure for the Covent Garden branch." }, { "observationId": "ICECREAM-P048", "business": "Amorino", "product": "Small cup", "productCategory": "Gelato", "priceGbp": 4.7, "priceLabel": "£4.70", "servingDescription": "Small size", "area": "Covent Garden", "borough": "Westminster", "address": "Not established", "region": "Central", "sourceType": "Menu-price aggregator", "sourceName": "foodicted.co.uk", "sourceUrl": "https://foodicted.co.uk/amorino-menu-prices-uk/", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "More specific and more recent-looking figure than ICECREAM-P047 for the same chain.", "researchNotes": "" }, { "observationId": "ICECREAM-P049", "business": "Snowflake Luxury Gelato", "product": "Two scoops in a cup", "productCategory": "Gelato", "priceGbp": 4.8, "priceLabel": "£4.80", "servingDescription": "Two scoops (approx. GBP2.40/scoop implied, not independently confirmed as a per-scoop price)", "area": "Soho / Marble Arch / South Kensington", "borough": "Westminster & Kensington and Chelsea", "address": "Not established", "region": "Central / West", "sourceType": "Delivery platform listing", "sourceName": "Uber Eats", "sourceUrl": "https://www.ubereats.com/gb/store/snowflake-luxury-gelato-soho/shT70q1tQUuUfYSMaiVmtw", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "No standalone single-scoop option was found on this listing; whether one exists requires verification.", "researchNotes": "" }, { "observationId": "ICECREAM-P050", "business": "Caliendo's Gelato", "product": "Small (1 flavour)", "productCategory": "Gelato", "priceGbp": 4.75, "priceLabel": "£4.75", "servingDescription": "Small size, single flavour", "area": "Kentish Town / NW London", "borough": "Camden", "address": "Not established", "region": "North", "sourceType": "Official website", "sourceName": "caliendos.co.uk", "sourceUrl": "https://www.caliendos.co.uk/autumn-menu?menu=menu", "evidenceDate": "2026 (\"autumn menu\")", "dateAccessed": "2026-08-23", "confidence": "Medium-High", "currentPriceStatus": "Status flag / requires verification", "evidenceNotes": "Reports found elsewhere suggest the Kentish Town parlour closed in September 2025 and production moved to Leighton Buzzard.", "researchNotes": "Verify a current London retail location exists before treating this as an available current price." }, { "observationId": "ICECREAM-P051", "business": "Badiani", "product": "Piccolo cup (1 flavour)", "productCategory": "Gelato", "priceGbp": 5, "priceLabel": "£5.00", "servingDescription": "Piccolo (smallest) size", "area": "14 London locations (incl. Covent Garden, Chelsea, Notting Hill, Canary Wharf)", "borough": "Multiple", "address": "Not established", "region": "Multiple", "sourceType": "Delivery platform listing", "sourceName": "Uber Eats", "sourceUrl": "https://www.ubereats.com/gb/store/gelateria-badiani-chelsea/8wZMVcTmQ2qIv0KfQd5Syg", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "This is the real standing price. Do NOT confuse with ICECREAM-P058, a GBP1 figure for this business that is an EXPIRED promotional voucher, not a standing price.", "researchNotes": "" }, { "observationId": "ICECREAM-P052", "business": "Morelli's", "product": "Single scoop cone", "productCategory": "Gelato", "priceGbp": 5.2, "priceLabel": "£5.20", "servingDescription": "Single scoop, cone", "area": "Covent Garden", "borough": "Westminster", "address": "Not established", "region": "Central", "sourceType": "Third-party review (Tripadvisor)", "sourceName": "Tripadvisor", "sourceUrl": "https://www.tripadvisor.com/Restaurant_Review-g186338-d8177896-Reviews-Morelli_s_Gelato-London_England.html", "evidenceDate": "Recent (exact date not established)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "", "researchNotes": "" }, { "observationId": "ICECREAM-P053", "business": "Venchi", "product": "Single scoop", "productCategory": "Gelato", "priceGbp": 5.2, "priceLabel": "£5.20", "servingDescription": "Single scoop", "area": "Covent Garden / Long Acre", "borough": "Westminster", "address": "Not established", "region": "Central", "sourceType": "Third-party review (Tripadvisor)", "sourceName": "Tripadvisor", "sourceUrl": "https://www.tripadvisor.com/Restaurant_Review-g186338-d4107843-Reviews-Venchi-London_England.html", "evidenceDate": "Recent (exact date not established)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Reviewers note the business as \"pricey\".", "researchNotes": "" }, { "observationId": "ICECREAM-P054", "business": "Gelateria 3Bis", "product": "One scoop", "productCategory": "Gelato", "priceGbp": 5.5, "priceLabel": "£5.50", "servingDescription": "Single scoop", "area": "Borough Market", "borough": "Southwark", "address": "Not established", "region": "South", "sourceType": "Trader page + third-party aggregator", "sourceName": "boroughmarket.org.uk", "sourceUrl": "https://boroughmarket.org.uk/traders/gelateria-3bis/", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Official Borough Market trader page confirms the business exists; the specific price came from a secondary aggregator rather than a first-party price list.", "researchNotes": "" }, { "observationId": "ICECREAM-P055", "business": "Gelupo", "product": "One scoop, one flavour", "productCategory": "Gelato", "priceGbp": 5.5, "priceLabel": "£5.50", "servingDescription": "Single scoop", "area": "Soho", "borough": "Westminster", "address": "7 Archer Street", "region": "Central", "sourceType": "Third-party reviews (Yelp / Tripadvisor)", "sourceName": "Yelp / Tripadvisor", "sourceUrl": "https://www.yelp.com/biz/gelupo-london", "evidenceDate": "2025/2026 (reviews note a recent price rise)", "dateAccessed": "2026-08-23", "confidence": "Medium-High", "currentPriceStatus": "Probably current", "evidenceNotes": "Reviews indicate a roughly GBP1 price rise from an earlier GBP4.50; published ladder reported as GBP5.50 / GBP6.50 / GBP8.50 / GBP16 (500ml tub).", "researchNotes": "" }, { "observationId": "ICECREAM-P056", "business": "Remeo Gelato", "product": "Retail jar, 462ml", "productCategory": "Packaged Ice Cream (retail tub, not a scooped serving)", "priceGbp": 6, "priceLabel": "£6.00", "servingDescription": "462ml jar, standard price", "area": "Croydon (Boxpark) / Bayswater", "borough": "Multiple", "address": "Not established", "region": "South / West", "sourceType": "Third-party pricing reference", "sourceName": "Not established (retail pricing reference, exact URL not captured)", "sourceUrl": "Not established", "evidenceDate": "2026 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Probably current", "evidenceNotes": "Only jar/retail pricing was found for this business, not a per-scoop parlour price.", "researchNotes": "" }, { "observationId": "ICECREAM-P057", "business": "Remeo Gelato", "product": "Retail jar, 462ml, Tesco Clubcard price", "productCategory": "Packaged Ice Cream (retail tub, sold via Tesco)", "priceGbp": 4.5, "priceLabel": "£4.50", "servingDescription": "462ml jar, loyalty-card discounted price", "area": "Croydon (Boxpark) / Bayswater", "borough": "Multiple", "address": "Not established", "region": "South / West", "sourceType": "Third-party pricing reference", "sourceName": "Not established (retail pricing reference, exact URL not captured)", "sourceUrl": "Not established", "evidenceDate": "2026 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Probably current (loyalty-price, not a standard price)", "evidenceNotes": "Tesco Clubcard-discounted price for the same product as ICECREAM-P056; this is a loyalty-scheme price, not a standard walk-up price, per the original research brief's exclusion criteria for discounts requiring an app/card.", "researchNotes": "Retained for completeness but should not be used as a standard comparable price point." }, { "observationId": "ICECREAM-P058", "business": "Badiani", "product": "Buontalenti gelato cup (promotional voucher price)", "productCategory": "Gelato", "priceGbp": 1, "priceLabel": "£1.00", "servingDescription": "Single cup, promotional voucher only", "area": "Multiple London locations", "borough": "Multiple", "address": "Not established", "region": "Multiple", "sourceType": "Promotional voucher (expired)", "sourceName": "Time Out checkout voucher", "sourceUrl": "https://checkout.timeout.com/london/get-a-cup-of-signature-buontalenti-gelato-from-badiani-for-only-1-61417", "evidenceDate": "Voucher valid until 30 June 2025 (expired)", "dateAccessed": "2026-08-23", "confidence": "High (voucher terms and expiry are clearly documented)", "currentPriceStatus": "Historical / Not current — EXPIRED PROMOTIONAL VOUCHER", "evidenceNotes": "This GBP1 figure is a lapsed Time Out promotional voucher for the Buontalenti flavour only, not a standing price. The real standing price for this business is ICECREAM-P051 (GBP5.00).", "researchNotes": "Retained specifically as a flagged example of a stale price that continues to circulate in search results; must not be cited as a current price." }, { "observationId": "ICECREAM-P059", "business": "London-wide average (Aldi-commissioned parent survey)", "product": "\"99\" / ice cream cone, self-reported average price", "productCategory": "99 Flake", "priceGbp": 2.82, "priceLabel": "£2.82", "servingDescription": "Aggregate statistic, not a single vendor's price", "area": "London-wide", "borough": "Not applicable (city-wide aggregate)", "address": "Not applicable", "region": "Not applicable (city-wide aggregate)", "sourceType": "News report of a commercial survey", "sourceName": "AOL (reporting an Aldi-commissioned survey of 2,000 UK parents)", "sourceUrl": "https://www.aol.co.uk/articles/parents-spending-almost-50-ice-143800000.html", "evidenceDate": "Published 2026-07-30", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Verified current (as a reported average; not a vendor price)", "evidenceNotes": "City-level self-reported average from a survey of UK parents; national average separately cited in the same coverage as GBP2.65.", "researchNotes": "This is an average across many individual purchases, not the price of any single named vendor; do not present it as one shop's price." }, { "observationId": "ICECREAM-P060", "business": "Unlicensed / unregistered ice cream van", "product": "\"99\" Flake", "productCategory": "99 Flake", "priceGbp": 7, "priceLabel": "£7.00", "servingDescription": "Single cone with flake", "area": "Westminster Bridge", "borough": "Lambeth/Westminster boundary", "address": "Westminster Bridge", "region": "Central", "sourceType": "News investigation", "sourceName": "GB News / LondonCentric", "sourceUrl": "https://www.gbnews.com/news/london-ice-cream-van-police-99-flakes", "evidenceDate": "2023-08 (van subsequently seized)", "dateAccessed": "2026-08-23", "confidence": "High (well-corroborated by multiple outlets at the time)", "currentPriceStatus": "Historical — vendor seized, not verifiable as currently operating", "evidenceNotes": "One customer reportedly paid GBP28 for four cones from this van. The van was seized by the Metropolitan Police and the local council for trading without a licence; widely reported at the time as \"the priciest ice cream in the country\".", "researchNotes": "Retained as the highest verified 99 Flake price found and as a case study in unregulated tourist-hotspot pricing." }, { "observationId": "ICECREAM-P061", "business": "Unnamed ice cream van", "product": "Small \"99\"", "productCategory": "99 Flake", "priceGbp": 4, "priceLabel": "£4.00", "servingDescription": "Small size", "area": "Chelsea", "borough": "Kensington and Chelsea", "address": "Not established", "region": "West (Chelsea; sometimes considered Central)", "sourceType": "Community forum (anecdotal)", "sourceName": "Mumsnet thread", "sourceUrl": "https://www.mumsnet.com/talk/_chat/4821501-ps14-for-ice-cream-coke-from-van-at-the-southbank", "evidenceDate": "2023-06 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Anecdotal single-user report; no exact street address or precise date given.", "researchNotes": "Sourced from the same Mumsnet thread as ICECREAM-V003, which discusses a separate Southbank purchase." }, { "observationId": "ICECREAM-P062", "business": "Unnamed ice cream van", "product": "\"99\"", "productCategory": "99 Flake", "priceGbp": 5.5, "priceLabel": "£5.50", "servingDescription": "Standard size", "area": "Central London (\"Zone 1\", exact location not specified)", "borough": "Not established", "address": "Not established", "region": "Central", "sourceType": "Community forum (anecdotal)", "sourceName": "Mumsnet thread", "sourceUrl": "https://www.mumsnet.com/talk/_chat/4584370-the-price-of-ice-creams-from-the-ice-cream-van", "evidenceDate": "2022-07 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Anecdotal single-user report; vague location.", "researchNotes": "" }, { "observationId": "ICECREAM-P063", "business": "Unnamed ice cream van", "product": "\"Bunny Ears\" (double-flake 99)", "productCategory": "99 Flake", "priceGbp": 3.5, "priceLabel": "£3.50", "servingDescription": "Double-flake cone; source reported GBP7.00 for two, i.e. GBP3.50 each", "area": "Unspecified London museum", "borough": "Not established", "address": "Not established", "region": "Not established", "sourceType": "Community forum (anecdotal)", "sourceName": "Mumsnet thread", "sourceUrl": "https://www.mumsnet.com/talk/_chat/4584370-the-price-of-ice-creams-from-the-ice-cream-van", "evidenceDate": "2022-07 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Not confirmed which London museum; per-item price is a simple even split of the reported GBP7.00-for-two figure, as stated by the original poster.", "researchNotes": "" }, { "observationId": "ICECREAM-P064", "business": "Colicci (or Colicci-style van)", "product": "\"99\"-style cone", "productCategory": "99 Flake", "priceGbp": 3, "priceLabel": "£3.00", "servingDescription": "Single cone with flake", "area": "Peckham Rye Park", "borough": "Southwark", "address": "Not established", "region": "South", "sourceType": "Third-party review (Tripadvisor)", "sourceName": "Tripadvisor", "sourceUrl": "tripadvisor.com/Attraction_Review-g186338-d2024002", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "May overlap with the plain soft-serve category rather than being confirmed as a true 99-with-flake item.", "researchNotes": "" }, { "observationId": "ICECREAM-P065", "business": "Kasa & Kin", "product": "\"99p ice cream\" (promotional voucher)", "productCategory": "99 Flake", "priceGbp": 0.99, "priceLabel": "£0.99", "servingDescription": "Promotional voucher only", "area": "Soho", "borough": "Westminster", "address": "Not established", "region": "Central", "sourceType": "Promotional voucher (expired)", "sourceName": "Time Out voucher", "sourceUrl": "Not established (voucher page URL not captured; expiry independently confirmed)", "evidenceDate": "Voucher valid until September 2023 (expired)", "dateAccessed": "2026-08-23", "confidence": "Low-Medium", "currentPriceStatus": "Historical / Not current — EXPIRED PROMOTIONAL VOUCHER", "evidenceNotes": "Confirmed stale: this was a 2023 voucher promotion, explicitly expired.", "researchNotes": "Retained specifically so this figure is not mistakenly treated as a live 99p price by future retrieval; it is the closest thing to a literal \"99p\" figure found anywhere in the research, and it is definitively not current." }, { "observationId": "ICECREAM-P066", "business": "Unnamed convenience store (via TrolleyMate listing)", "product": "Mr Freeze Ice Pops, 150ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 0.27, "priceLabel": "£0.27", "servingDescription": "Single ice pop, 150ml", "area": "Not specified", "borough": "Unknown", "address": "Not established", "region": "Not established", "sourceType": "Same-day delivery price aggregator", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/product/mr-freeze-ice-pops-150ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Store name not attached to this specific listing.", "researchNotes": "" }, { "observationId": "ICECREAM-P067", "business": "Unnamed convenience store (via TrolleyMate listing)", "product": "Mr Freeze, 90ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 0.4, "priceLabel": "£0.40", "servingDescription": "Single ice pop, 90ml", "area": "Not specified", "borough": "Unknown", "address": "Not established", "region": "Not established", "sourceType": "Same-day delivery price aggregator", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://www.trolleymate.co.uk/product/mr-freeze-pk-90ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Store name not attached to this specific listing.", "researchNotes": "" }, { "observationId": "ICECREAM-P068", "business": "Millennium Mini Market", "product": "Mr Freeze, 1 pack, 90ml", "productCategory": "Packaged Ice Cream", "priceGbp": 0.54, "priceLabel": "£0.54", "servingDescription": "Single ice pop, 90ml", "area": "London (store-specific)", "borough": "Unknown", "address": "Not established", "region": "Not established", "sourceType": "Same-day delivery price aggregator, named store", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/public/millennium-mini-market/buy/mr-freeze-pk-90ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "", "researchNotes": "" }, { "observationId": "ICECREAM-P069", "business": "Crown Point Food and Wine", "product": "Mr Freeze Freeze Pops Super Size, 90ml", "productCategory": "Packaged Ice Cream", "priceGbp": 0.63, "priceLabel": "£0.63", "servingDescription": "Single ice pop, 90ml", "area": "West Norwood", "borough": "Lambeth", "address": "Not established", "region": "South", "sourceType": "Same-day delivery price aggregator, named store", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/crown-point-food-and-wine/buy/mr-freeze-freeze-pops-super-size-90ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "", "researchNotes": "" }, { "observationId": "ICECREAM-P070", "business": "Adam's Apple", "product": "Wall's Twister Lolly, 80ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 1.35, "priceLabel": "£1.35", "servingDescription": "Single lolly, 80ml", "area": "West Norwood", "borough": "Lambeth", "address": "278 Norwood Rd, SE27", "region": "South", "sourceType": "Same-day delivery price aggregator, named store", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/adams-apple/buy/twister-lolly-80ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Cheapest verified price found for this exact packaged product; compare with ICECREAM-P073 and ICECREAM-P079 for the same item at other stores.", "researchNotes": "" }, { "observationId": "ICECREAM-P071", "business": "Express Food Centre", "product": "Nestle Fab Strawberry Ice Lolly, 58ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 1.49, "priceLabel": "£1.49", "servingDescription": "Single lolly, 58ml", "area": "Leytonstone", "borough": "Waltham Forest", "address": "High Rd, Leytonstone E11", "region": "East", "sourceType": "Same-day delivery price aggregator, named store", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/express-food-centre/buy/nestle-fab-strawberry-ice-lolly-58ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "", "researchNotes": "" }, { "observationId": "ICECREAM-P072", "business": "Express Food Centre", "product": "Calippo Orange Ice Lolly, 105ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 1.49, "priceLabel": "£1.49", "servingDescription": "Single lolly, 105ml", "area": "Leytonstone", "borough": "Waltham Forest", "address": "High Rd, Leytonstone E11", "region": "East", "sourceType": "Same-day delivery price aggregator, named store", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/express-food-centre/buy/calippo-orange-ice-lolly-105ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Compare with ICECREAM-P078, the same product at a different store at a notably higher price.", "researchNotes": "" }, { "observationId": "ICECREAM-P073", "business": "Londis (multiple branches)", "product": "Wall's Twister Lolly, 80ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 1.62, "priceLabel": "£1.62", "servingDescription": "Single lolly, 80ml", "area": "London (various)", "borough": "Various", "address": "Not established", "region": "Not established", "sourceType": "Same-day delivery price aggregator, named chain", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/londis/buy/twister-lolly-80ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Price repeats across several otherwise-unrelated London shops on the same platform.", "researchNotes": "" }, { "observationId": "ICECREAM-P074", "business": "Elmers Bazaar", "product": "Solero Exotic Ice Cream, 90ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 1.89, "priceLabel": "£1.89", "servingDescription": "Single lolly, 90ml", "area": "London", "borough": "Not established", "address": "Not established", "region": "Not established", "sourceType": "Same-day delivery price aggregator, named store", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/elmers-bazaar/buy/solero-exotic-ice-cream-90ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "", "researchNotes": "" }, { "observationId": "ICECREAM-P075", "business": "Aldi (own brand)", "product": "Gianni's Ice Blitz Lollies", "productCategory": "Packaged Ice Cream", "priceGbp": 0.99, "priceLabel": "£0.99", "servingDescription": "Multipack; per-lolly price not isolable from this listing", "area": "Multiple London locations", "borough": "Not applicable (national retailer)", "address": "Not applicable", "region": "Multiple", "sourceType": "Official retailer website", "sourceName": "Aldi.co.uk", "sourceUrl": "https://www.aldi.co.uk/product/gianni-s-ice-blitz-lollies-000000000000365841", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Probably current (as a pack price)", "evidenceNotes": "Likely a multipack rather than a single item; flagged for verification and excluded from single-item price rankings.", "researchNotes": "Excluded from the single-item threshold analysis for this reason." }, { "observationId": "ICECREAM-P076", "business": "Express Food Centre / Penge Food Centre", "product": "Cornetto Classico / Mermaid, 120ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 2.01, "priceLabel": "£2.01", "servingDescription": "Single cone, 120ml", "area": "Leytonstone / Penge", "borough": "Waltham Forest / Bromley", "address": "Not established", "region": "East / South", "sourceType": "Same-day delivery price aggregator, named stores", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/express-food-centre/buy/cornetto-classic-120ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "", "researchNotes": "" }, { "observationId": "ICECREAM-P077", "business": "Express Food Centre / New Malden Food Centre", "product": "Cornetto Go, 66g (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 2.15, "priceLabel": "£2.15", "servingDescription": "Single cone, 66g", "area": "Leytonstone / New Malden", "borough": "Waltham Forest / Kingston upon Thames", "address": "Not established", "region": "East / South", "sourceType": "Same-day delivery price aggregator, named stores", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/express-food-centre/buy/cornetto-go-66g", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "", "researchNotes": "" }, { "observationId": "ICECREAM-P078", "business": "Crown Point Food and Wine", "product": "Calippo Orange Ice Lolly, 105ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 2.19, "priceLabel": "£2.19", "servingDescription": "Single lolly, 105ml", "area": "West Norwood", "borough": "Lambeth", "address": "Not established", "region": "South", "sourceType": "Same-day delivery price aggregator, named store", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/crown-point-food-and-wine/buy/calippo-orange-ice-lolly-105ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Compare with ICECREAM-P072, the same product at a different store at a notably lower price.", "researchNotes": "" }, { "observationId": "ICECREAM-P079", "business": "Samrigya Cash and Carry", "product": "Wall's Twister Lolly, 80ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 2.19, "priceLabel": "£2.19", "servingDescription": "Single lolly, 80ml", "area": "London", "borough": "Not established", "address": "Not established", "region": "Not established", "sourceType": "Same-day delivery price aggregator, named store", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/samrigya-cash-and-carry/buy/twister-lolly-80ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Same product as ICECREAM-P070, roughly 62% more expensive at this store than at Adam's Apple.", "researchNotes": "" }, { "observationId": "ICECREAM-P080", "business": "Sparks Food and Wine", "product": "Cornetto Classic / Mermaid, 120ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 2.71, "priceLabel": "£2.71", "servingDescription": "Single cone, 120ml", "area": "Norbury", "borough": "Croydon / Lambeth border", "address": "Not established", "region": "South", "sourceType": "Same-day delivery price aggregator, named store", "sourceName": "TrolleyMate.co.uk", "sourceUrl": "https://trolleymate.co.uk/sparks-food-and-wine/buy/cornetto-classic-120ml", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "", "researchNotes": "" }, { "observationId": "ICECREAM-P081", "business": "Tesco (aggregated pricing)", "product": "Twister Pineapple Ice Lolly, 80ml (single)", "productCategory": "Packaged Ice Cream", "priceGbp": 1.4, "priceLabel": "£1.40", "servingDescription": "Single lolly, 80ml (GBP1.75 per 100ml unit price reported)", "area": "Multiple London locations", "borough": "Not applicable (national retailer)", "address": "Not applicable", "region": "Multiple", "sourceType": "Third-party price-tracking aggregator", "sourceName": "Trolley.co.uk", "sourceUrl": "https://www.trolley.co.uk/product/twister-pineapple-ice-cream-lolly/ABU003", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Could not be confirmed directly on Tesco.com, which returned HTTP 403 to automated fetch; figure is from a price-tracker snippet only.", "researchNotes": "" }, { "observationId": "ICECREAM-P082", "business": "Iceland", "product": "Wall's Funny Feet Strawberry and Vanilla, 6x79ml multipack", "productCategory": "Packaged Ice Cream", "priceGbp": 2.75, "priceLabel": "£2.75", "servingDescription": "Multipack of 6; per-unit price (~GBP0.42-0.50) is an inference, not a stated single price", "area": "Multiple London locations", "borough": "Not applicable (national retailer)", "address": "Not applicable", "region": "Multiple", "sourceType": "Third-party price tracker", "sourceName": "MyGroceryPal.co.uk", "sourceUrl": "https://mygrocerypal.co.uk/product/prod_1779079071404_ktiu5ofq", "evidenceDate": "2026-05-31", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Probably current (as a multipack price)", "evidenceNotes": "Multipack price recorded as reported (GBP2.50-GBP3.00 range; midpoint used here); per-unit figure is not directly confirmed by the source and is excluded from single-item threshold analysis.", "researchNotes": "Excluded from the single-item threshold analysis; multipacks divided by unit count were explicitly out of scope for the cheapest-single-item rankings." }, { "observationId": "ICECREAM-P083", "business": "Franco's (wholesale supplier)", "product": "Bubblegum Screwball, 8-pack, price-marked", "productCategory": "Packaged Ice Cream", "priceGbp": 2.5, "priceLabel": "£2.50", "servingDescription": "8-pack case, price-marked (PM) for wholesale resale; not a confirmed shelf single-sale price", "area": "Wholesale supply only", "borough": "Not applicable", "address": "Not applicable", "region": "Not applicable", "sourceType": "Wholesale supplier listing", "sourceName": "Eden Farm (wholesale distributor)", "sourceUrl": "https://www.eden-farm.co.uk/ef-3648-franco-s-6-bubblegum-screwballs-8-pack-price-marked-2-50.html", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "This is a wholesale case price the pack is marked to be resold at, not an observed newsagent shelf price for a single Screwball; genuine single-sale Screwball prices were not found during research.", "researchNotes": "" }, { "observationId": "ICECREAM-P084", "business": "McDonald's UK", "product": "Ice Cream Cone (plain, soft serve)", "productCategory": "Soft Serve", "priceGbp": 0.79, "priceLabel": "£0.79", "servingDescription": "Single cone", "area": "Multiple London locations", "borough": "Multiple", "address": "Not established", "region": "Multiple", "sourceType": "Crowd-sourced price list (not official)", "sourceName": "GitHub community price list", "sourceUrl": "https://github.com/2E0PGS/mcdonalds-menu-prices-uk", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Low-Medium", "currentPriceStatus": "Requires verification", "evidenceNotes": "Not an official McDonald's price page; recommend verifying against the official McDonald's app for a specific London branch.", "researchNotes": "" }, { "observationId": "ICECREAM-P085", "business": "McDonald's UK", "product": "Ice Cream Cone with Cadbury Flake (marketed as a \"99\")", "productCategory": "99 Flake", "priceGbp": 0.89, "priceLabel": "£0.89", "servingDescription": "Single cone with flake", "area": "Multiple London locations", "borough": "Multiple", "address": "Not established", "region": "Multiple", "sourceType": "Crowd-sourced price list (not official)", "sourceName": "GitHub community price list", "sourceUrl": "https://github.com/2E0PGS/mcdonalds-menu-prices-uk", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Low-Medium", "currentPriceStatus": "Requires verification", "evidenceNotes": "Not an official McDonald's price page. If confirmed, this would be the cheapest verified \"flake cone\" style product in the entire dataset by a wide margin.", "researchNotes": "High-value verification target given the potential significance to the 99 Flake research question." }, { "observationId": "ICECREAM-P086", "business": "Baskin-Robbins UK", "product": "\"Waffle Cone\" (cheapest listed menu item)", "productCategory": "Soft Serve", "priceGbp": 0.7, "priceLabel": "£0.70", "servingDescription": "Ambiguous — likely a cone-only add-on rather than a complete item", "area": "Harrow (branch with a London presence)", "borough": "Harrow", "address": "Not established", "region": "West (Harrow is sometimes classified Northwest London)", "sourceType": "Menu-price aggregator", "sourceName": "HackTheMenu.com", "sourceUrl": "https://hackthemenu.com/baskin-robbins/menu-prices/", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification (likely misleading)", "evidenceNotes": "This figure looks like a waffle-cone upgrade add-on price rather than a standalone scoop item; flagged as probably misleading if used as an entry-level product price.", "researchNotes": "" }, { "observationId": "ICECREAM-P087", "business": "Kaspa's Desserts", "product": "One Scoop Gelato", "productCategory": "Gelato", "priceGbp": 2.63, "priceLabel": "£2.63", "servingDescription": "Single scoop", "area": "Multiple London locations (Streatham, Battersea confirmed)", "borough": "Multiple", "address": "Not established", "region": "Multiple", "sourceType": "Menu-price aggregator", "sourceName": "EveryMenuPrices.com", "sourceUrl": "https://everymenuprices.com/kaspas-desserts-menu-prices-uk/", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Range of GBP2.63-GBP3.59 reported across different branches/aggregators; GBP2.63 is the low end recorded here.", "researchNotes": "" }, { "observationId": "ICECREAM-P088", "business": "Creams Cafe", "product": "One Scoop Gelato", "productCategory": "Gelato", "priceGbp": 2.85, "priceLabel": "£2.85", "servingDescription": "Single scoop", "area": "Multiple London locations", "borough": "Multiple", "address": "Not established", "region": "Multiple", "sourceType": "Menu-price aggregator", "sourceName": "uk.pricelisto.com", "sourceUrl": "https://uk.pricelisto.com/menu-prices/creams-cafe-uk", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Also seen at GBP3.25 elsewhere on the same aggregated menu.", "researchNotes": "" }, { "observationId": "ICECREAM-P089", "business": "Yolkin", "product": "Macaron ice-cream sandwich", "productCategory": "Other (ice cream sandwich)", "priceGbp": 5.5, "priceLabel": "£5.50", "servingDescription": "Single macaron ice-cream sandwich", "area": "Soho", "borough": "Westminster", "address": "24 Rupert Street", "region": "Central", "sourceType": "Third-party review site", "sourceName": "Sluurpy.co.uk", "sourceUrl": "https://www.sluurpy.co.uk/london/restaurant/2133044/yolkin", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low-Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Price sourced from a customer review rather than the official menu.", "researchNotes": "" }, { "observationId": "ICECREAM-P090", "business": "Chin Chin Labs", "product": "Cheapest scoop (liquid-nitrogen ice cream)", "productCategory": "Other (liquid-nitrogen ice cream)", "priceGbp": 6, "priceLabel": "£6.00", "servingDescription": "Single scoop (approximate; range reported)", "area": "Camden Lock", "borough": "Camden", "address": "Not established", "region": "North", "sourceType": "Third-party review aggregator", "sourceName": "Tripadvisor", "sourceUrl": "https://www.tripadvisor.com/Restaurant_Review-g186338-d2346393-Reviews-Chin_Chin_Labs-London_England.html", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "Range of GBP5-7 reported; exact current price not confirmed on the official site during research.", "researchNotes": "" }, { "observationId": "ICECREAM-P091", "business": "Cold Stone Creamery", "product": "Two scoops", "productCategory": "Other (US-style ice cream parlour, not gelato)", "priceGbp": 12, "priceLabel": "£12.00", "servingDescription": "Two scoops (~GBP6.00/scoop implied, not independently confirmed as a per-scoop price)", "area": "Chelsea / Leicester Square", "borough": "Kensington and Chelsea / Westminster", "address": "Not established", "region": "West / Central", "sourceType": "Third-party reviews (Tripadvisor / Yelp) via delivery listing", "sourceName": "Uber Eats / customer reviews", "sourceUrl": "https://www.ubereats.com/gb/store/cold-stone-creamery-chelsea/BjANG6KUUa-e56YgIeujjg", "evidenceDate": "2026-08 (approximate)", "dateAccessed": "2026-08-23", "confidence": "Low", "currentPriceStatus": "Requires verification", "evidenceNotes": "No official single-scoop price was found; this appears to be the most expensive item in the entire dataset.", "researchNotes": "" }, { "observationId": "ICECREAM-P092", "business": "Marcello's", "product": "Vegan gelato, 1 scoop", "productCategory": "Gelato (vegan)", "priceGbp": 4.35, "priceLabel": "£4.35", "servingDescription": "Single scoop", "area": "Crystal Palace Food Market (Haynes Lane)", "borough": "Bromley / Southwark border", "address": "Haynes Lane, Crystal Palace", "region": "South", "sourceType": "Market vendor page + third-party mention", "sourceName": "crystalpalacefoodmarket.co.uk / The Nudge", "sourceUrl": "https://www.crystalpalacefoodmarket.co.uk/marcelos-ice-cream/", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "Official market vendor page confirms the business and product; price corroborated by a secondary source (The Nudge).", "researchNotes": "" }, { "observationId": "ICECREAM-P093", "business": "Marcello's", "product": "Vegan gelato, 2 scoops", "productCategory": "Gelato (vegan)", "priceGbp": 5.35, "priceLabel": "£5.35", "servingDescription": "Two scoops", "area": "Crystal Palace Food Market (Haynes Lane)", "borough": "Bromley / Southwark border", "address": "Haynes Lane, Crystal Palace", "region": "South", "sourceType": "Market vendor page + third-party mention", "sourceName": "crystalpalacefoodmarket.co.uk / The Nudge", "sourceUrl": "https://www.crystalpalacefoodmarket.co.uk/marcelos-ice-cream/", "evidenceDate": "Undated", "dateAccessed": "2026-08-23", "confidence": "Medium", "currentPriceStatus": "Probably current", "evidenceNotes": "See ICECREAM-P092.", "researchNotes": "" }, { "observationId": "ICECREAM-P094", "business": "Aldi (promotional ice cream van)", "product": "Free ice cream giveaway", "productCategory": "Other (promotional, not a standing price)", "priceGbp": 0, "priceLabel": "£0.00", "servingDescription": "Free, one-off promotional giveaway", "area": "Clapham Common", "borough": "Lambeth", "address": "Clapham Common", "region": "South", "sourceType": "Trade press", "sourceName": "Retail Gazette", "sourceUrl": "https://www.retailgazette.co.uk/blog/2026/08/aldi-ice-cream-van/", "evidenceDate": "2026-08", "dateAccessed": "2026-08-23", "confidence": "High", "currentPriceStatus": "Not applicable — one-off promotional stunt, not a standing price", "evidenceNotes": "A one-off August 2026 marketing stunt by Aldi giving away free ice cream from a branded van; not a real standing \"price\" in the normal sense.", "researchNotes": "Retained as a documented curiosity, explicitly excluded from all price rankings and threshold counts." } ], "subDatasets": [ { "title": "99 Flake dataset", "intro": [ "All observations specifically relating to a \"99 Flake\" / \"99 cone\", sorted cheapest to most expensive. This includes one aggregate statistic (not a vendor price) and one confirmed-expired voucher (not a current price), both clearly labelled." ], "headers": [ "Observation ID", "Business", "Price GBP", "Type", "Confidence", "Current-price status" ], "rows": [ { "cells": [ "ICECREAM-P065", "Kasa & Kin", "£0.99", "Expired promotional voucher", "Low-Medium", "Historical / Not current — EXPIRED" ] }, { "cells": [ "ICECREAM-P059", "London-wide average (Aldi-commissioned survey)", "£2.82", "Aggregate statistic, not a vendor price", "Medium", "Verified current (as a reported average)" ] }, { "cells": [ "ICECREAM-P064", "Colicci (or Colicci-style van), Peckham Rye Park", "£3.00", "Named vendor", "Low", "Requires verification" ] }, { "cells": [ "ICECREAM-P063", "Unnamed van, \"Bunny Ears\" (double flake, unspecified museum)", "£3.50", "Named-ish vendor (location partially identified)", "Low", "Requires verification" ] }, { "cells": [ "ICECREAM-P061", "Unnamed van, Chelsea", "£4.00", "Anecdotal", "Low", "Requires verification" ] }, { "cells": [ "ICECREAM-P062", "Unnamed van, \"Zone 1\"", "£5.50", "Anecdotal", "Low", "Requires verification" ] }, { "cells": [ "ICECREAM-P060", "Unlicensed van, Westminster Bridge", "£7.00", "Named location, van since seized", "High (historical)", "Historical — vendor seized" ] } ], "stats": [ { "key": "Number of observations (excluding the expired voucher)", "value": "6" }, { "key": "Minimum (excluding the expired voucher)", "value": "£2.82 (aggregate average); £3.00 (cheapest *named vendor* figure)" }, { "key": "Maximum", "value": "£7.00 (ICECREAM-P060; historical, vendor no longer verifiably operating)" }, { "key": "Median (n = 6)", "value": "£3.75" }, { "key": "Mean (n = 6)", "value": "£4.30" }, { "key": "Number of named vendors confirmed strictly below £2.00", "value": "0" }, { "key": "Number of named vendors confirmed strictly below £2.50", "value": "0" }, { "key": "Number of named vendors confirmed strictly below £3.00", "value": "0" }, { "key": "Number of named vendors confirmed at or below £3.00", "value": "1 (ICECREAM-P064, Low confidence)" } ], "footnotes": [ "Also relevant but excluded from the statistics above: **ICECREAM-P085**, McDonald's UK's \"Ice Cream Cone with Cadbury Flake\" marketed as a \"99\", found at £0.89 via a crowd-sourced (not official) price list. This is Low-Medium confidence and unverified against an official source; if independently confirmed, it would be by far the cheapest flake-cone-style product found in London, and is flagged as the single highest-priority verification target in this entire research file." ] } ], "thresholds": [ { "title": "Freshly served ice cream at or under £1.50", "fields": [ { "key": "Verified observations", "value": "1" }, { "key": "Additional low-confidence leads", "value": "7" } ], "body": [ "ICECREAM-P003 — Kulfi Bhai, kulfi stick, Croydon — £1.49 — High confidence", "ICECREAM-P001 — Kwality Malai Kulfi Stick (online grocery) — £0.99 — Low-Medium confidence, no confirmed physical London storefront", "ICECREAM-P002 — Royal Sweets, kulfi lolly, Ilford — £1.20 — Medium confidence, distributor/retail ambiguity flagged", "ICECREAM-P058 — Badiani, Buontalenti gelato — £1.00 — EXPIRED VOUCHER, not current", "ICECREAM-P065 — Kasa & Kin, \"99p ice cream\" — £0.99 — EXPIRED VOUCHER, not current", "ICECREAM-P084 — McDonald's UK, plain cone — £0.79 — Low-Medium confidence, unofficial source", "ICECREAM-P085 — McDonald's UK, cone with flake (\"99\") — £0.89 — Low-Medium confidence, unofficial source", "ICECREAM-P086 — Baskin-Robbins UK, \"Waffle Cone\" — £0.70 — Low confidence, likely a cone-only add-on rather than a full item" ] }, { "title": "Freshly served ice cream at or under £2.00", "fields": [ { "key": "Verified observations", "value": "3" }, { "key": "Additional low-confidence leads", "value": "8 (as above, plus ICECREAM-P038 — All Roads, Brixton, ~£2.00 scoop, Low confidence)" } ], "body": [ "ICECREAM-P003 — Kulfi Bhai, kulfi stick, Croydon — £1.49 — High confidence", "ICECREAM-P004 — Taj Grill Restaurants, kulfi, Ilford — £2.00 — High confidence", "ICECREAM-P016 — Hafiz Juice Corner, mango soft serve, Ilford — £2.00 — Medium-High confidence" ] }, { "title": "Freshly served ice cream at or under £2.50", "fields": [ { "key": "Verified observations", "value": "12" }, { "key": "Additional low-confidence leads", "value": "11 (the 8 above, plus ICECREAM-P024 — Nardulli, near Clapham Common, £2.50, Low-Medium; ICECREAM-P026 — Brockwell Park Cafe, £2.50, Low; ICECREAM-P039 — Oddono's, Chiswick, £2.30, Low-Medium)" } ], "body": [ "ICECREAM-P003 — Kulfi Bhai, kulfi stick, Croydon — £1.49", "ICECREAM-P004 — Taj Grill Restaurants, kulfi, Ilford — £2.00", "ICECREAM-P016 — Hafiz Juice Corner, mango soft serve, Ilford — £2.00", "ICECREAM-P005 — Hounslow Lahori Karahi, kulfi — £2.20", "ICECREAM-P017 — Baharistan, soft serve cone (Medium), Harrow — £2.49", "ICECREAM-P006 — Bright Star Desert Parlour, kulfi, Southall — £2.50", "ICECREAM-P007 — Tanu's Kitchen, kulfi, Southall — £2.50", "ICECREAM-P019 — Kabul Ice Cream, Afghan soft serve, West Ealing — £2.50", "ICECREAM-P020 — Kabul Sheeryakh, Afghan soft serve, Wood Green — £2.50", "ICECREAM-P021 — Kabul Korner, Afghan soft serve (Medium), Harrow — £2.50", "ICECREAM-P040 — La Gelatiera, \"Baby\" scoop, Covent Garden — £2.50", "ICECREAM-P041 — La Gelatiera, \"Baby\" scoop, Stratford — £2.50" ] }, { "title": "Freshly served ice cream at or under £3.00", "fields": [ { "key": "Verified observations", "value": "16" }, { "key": "Additional low-confidence leads", "value": "13 (the 11 above, plus ICECREAM-P025 — Nardulli, large, £3.00, Low-Medium; ICECREAM-P064 — Colicci-style \"99\", Peckham Rye Park, £3.00, Low)" } ], "body": [ "All 12 listed above, plus:", "ICECREAM-P008 — Bright Star Desert Parlour, Desi kulfi, Southall — £2.99", "ICECREAM-P027 — Soft Republic, \"loaded\" soft serve, Covent Garden — £3.00", "ICECREAM-P087 — Kaspa's Desserts, one scoop gelato, multiple locations — £2.63", "ICECREAM-P088 — Creams Cafe, one scoop gelato, multiple locations — £2.85" ] } ], "geography": [ { "title": "Central London", "fields": [ { "key": "Freshly served observations (any confidence)", "value": "21 | **Verified (Medium+ confidence, current):** 14" }, { "key": "Cheapest verified product", "value": "La Gelatiera, \"Baby\" gelato scoop, Covent Garden — £2.50 (ICECREAM-P040, High confidence)" }, { "key": "Representative prices", "value": "Soft Republic \"loaded\" soft serve, Covent Garden, £3.00 (ICECREAM-P027); Grom Piccolo gelato, Mayfair, £3.90 (ICECREAM-P045); Milk Train candy-floss soft serve, Covent Garden, £4.50 (ICECREAM-P030); Morelli's and Venchi, Covent Garden, £5.20 each (ICECREAM-P052, P053); Gelupo, Soho, £5.50 (ICECREAM-P055); Tredwells, Covent Garden, £6.00 (ICECREAM-P034)." }, { "key": "Median price", "value": "Not calculated — the Central London sample spans a very wide range (£2.50 to £7.00) reflecting a genuine mix of budget and premium operators rather than a single coherent \"typical\" price; a single median would be misleading without segmenting by sub-category, which the sample size does not support." }, { "key": "Notable bargains", "value": "La Gelatiera's identical £2.50 price in both Covent Garden and Stratford (see Case Study ICECREAM-C003) is the standout Central London finding — a rare example of a Zone 1 gelateria not charging a location premium." }, { "key": "Caveats", "value": "Central London also contains the single most expensive verified observation in the 99 Flake category (£7.00, Westminster Bridge, ICECREAM-P060) and several of the most expensive gelato and soft-serve observations in the whole dataset. Central London is simultaneously home to both the cheapest gelato observation in the dataset and some of its most expensive soft-serve and 99 Flake observations — it is not uniformly expensive, but its price *floor* for genuinely cheap options is thin (essentially one business)." } ], "body": [] }, { "title": "North London", "fields": [ { "key": "Freshly served observations (any confidence)", "value": "3 | **Verified (Medium+ confidence, current):** 1" }, { "key": "Cheapest verified product", "value": "Kabul Sheeryakh, Afghan soft serve, Wood Green — £2.50 (ICECREAM-P020, Medium confidence)" }, { "key": "Representative prices", "value": "Caliendo's Gelato, Kentish Town, £4.75 (ICECREAM-P050, status-flagged — possible closure); Chin Chin Labs, Camden Lock, ~£6.00 (ICECREAM-P090, Low confidence)." }, { "key": "Median price", "value": "Not calculated. **This is the thinnest sample of any region in this dataset (3 observations) and no average or median is presented for North London; the single cheapest verified figure above should not be read as representative of North London pricing generally.**" }, { "key": "Notable bargains", "value": "Kabul Sheeryakh's £2.50 soft serve inside a Wood Green newsagent, discovered via social media rather than conventional search." }, { "key": "Caveats", "value": "North London is the weakest-covered region in this research; several North London markets and parks explicitly targeted (Church Street Market, Tottenham) returned no usable pricing evidence within the research budget. Treat North London findings as indicative leads, not a settled picture." } ], "body": [] }, { "title": "South London", "fields": [ { "key": "Freshly served observations (any confidence)", "value": "12 | **Verified (Medium+ confidence, current):** 6" }, { "key": "Cheapest verified product", "value": "Kulfi Bhai, kulfi stick, Croydon — £1.49 (ICECREAM-P003, High confidence) — **the cheapest verified item in the entire dataset, of any category, anywhere in London.**" }, { "key": "Representative prices", "value": "Whippy market stall, Maltby Street Market, £3.50 (ICECREAM-P028); Lai Rai, Peckham, £3.90 (ICECREAM-P044); Marcello's vegan gelato, Crystal Palace Food Market, £4.35–£5.35 (ICECREAM-P092, P093); Gelateria 3Bis, Borough Market, £5.50 (ICECREAM-P054)." }, { "key": "Median price", "value": "Not calculated with confidence given category heterogeneity in the sample (kulfi, market-stall gelato, and a Vietnamese restaurant dessert item are not directly comparable); the cheapest verified figure is reported instead per the research brief's instruction not to manufacture an average from an inadequate or heterogeneous sample." }, { "key": "Notable bargains", "value": "Kulfi Bhai (Croydon) holds the outright record for the whole dataset. A cluster of intriguing but Low-confidence Brixton leads (All Roads ~£2.00, Nardulli £2.50, Lab G ~£2.70) could not be confirmed to the same standard — see Verification queue." }, { "key": "Caveats", "value": "South London's low end is dominated by a single business (Kulfi Bhai); the next-cheapest verified South London observation is over £2 higher (Whippy, £3.50)." } ], "body": [] }, { "title": "East London", "fields": [ { "key": "Freshly served observations (any confidence)", "value": "6 | **Verified (Medium+ confidence, current):** 4" }, { "key": "Cheapest verified products", "value": "Taj Grill Restaurants kulfi, Ilford — £2.00 (ICECREAM-P004, High confidence); Hafiz Juice Corner mango soft serve, Ilford — £2.00 (ICECREAM-P016, Medium-High confidence). Two independently-sourced £2.00 observations on the same road (Ilford Lane)." }, { "key": "Representative prices", "value": "La Gelatiera, Stratford, £2.50 (ICECREAM-P041); Taj Grill Restaurants, Matka Kulfi, Ilford, £4.00 (ICECREAM-P012)." }, { "key": "Median price", "value": "Not calculated — sample of 6 is too small and too concentrated in one location (Ilford) to support a region-wide median." }, { "key": "Notable bargains", "value": "Ilford (Redbridge) is the single densest cluster of independently-verified cheap observations found anywhere in this research — two different High/Medium-High-confidence £2.00 items on the same street." }, { "key": "Caveats", "value": "The East London sample is geographically narrow (mostly Ilford and Stratford); other East London areas targeted (Walthamstow, Leytonstone for freshly served items specifically, Barking, Dagenham) returned little or nothing for freshly served ice cream, though Leytonstone did yield several packaged-retail observations (see Product-category analysis, Packaged single ice creams)." } ], "body": [] }, { "title": "West London", "fields": [ { "key": "Freshly served observations (any confidence)", "value": "20 | **Verified (Medium+ confidence, current):** 14" }, { "key": "Cheapest verified product", "value": "Hounslow Lahori Karahi, kulfi — £2.20 (ICECREAM-P005, Medium confidence)" }, { "key": "Representative prices", "value": "Baharistan, soft serve, Harrow, £2.49 (ICECREAM-P017); Bright Star Desert Parlour and Tanu's Kitchen, kulfi, Southall, £2.50 each (ICECREAM-P006, P007); Kabul Ice Cream, West Ealing, £2.50 (ICECREAM-P019); Kabul Korner, Harrow, £2.50 (ICECREAM-P021); Gelateria Danieli, Richmond, £4.00 (ICECREAM-P046); Amorino, Covent Garden [note: Amorino is a Central London observation misfiled by chain, retained under West for the ICECREAM-P047 aggregate entry which spans multiple West London branches — see note in that record]." }, { "key": "Median price", "value": "Not calculated with confidence given category heterogeneity; the region's verified observations cluster tightly enough (£2.20–£2.50 for six of the fourteen verified items) that this clustering is reported directly in ICECREAM-F008 instead of a formal median." }, { "key": "Notable bargains", "value": "West London (specifically Southall and West Ealing, in Ealing borough) has the largest concentration of independent South Asian and Afghan-run dessert specialists found in this research, and the largest number of verified sub-£2.50 observations of any single region." }, { "key": "Caveats", "value": "\"West\" as used here spans a wide range of character, from dense South Asian dessert specialists in Southall/Ealing to premium Richmond gelaterias; treat the region as internally heterogeneous rather than a single price tier." } ], "body": [] } ], "categories": [ { "title": "99 Flakes", "fields": [ { "key": "Observed price range (current, non-expired sample)", "value": "£2.82 (aggregate average) to £7.00 (historical high)" }, { "key": "Cheapest product", "value": "No named vendor confirmed below £2.82; cheapest named-vendor figure is £3.00 (ICECREAM-P064, Low confidence)" }, { "key": "Approximate typical price", "value": "Median £3.75, mean £4.30 (n = 6 — see 99 Flake dataset section for full detail and caveats)" }, { "key": "Number of observations", "value": "7 total (6 current + 1 confirmed-expired voucher)" }, { "key": "Notable pricing characteristics", "value": "This category has the *lowest* number of Medium-or-higher-confidence, currently-verified named-vendor prices of any category in the entire dataset — zero. Ice cream vans structurally do not publish prices online, even at official, currently-operating, council-endorsed concessions (see ICECREAM-F010). This makes the 99 Flake simultaneously the most culturally price-anchored product in the dataset (via its name) and the least price-transparent." } ], "body": [] }, { "title": "Basic soft serve", "fields": [ { "key": "Observed price range", "value": "£2.00 to £6.50 (verified, Medium+ confidence)" }, { "key": "Cheapest product", "value": "Hafiz Juice Corner, mango soft serve, Ilford — £2.00 (ICECREAM-P016)" }, { "key": "Approximate typical price", "value": "Not formally averaged; verified observations show a clear low cluster at £2.00–£3.00 (independent specialists, mostly outer-London) and a separate higher cluster at £4.50–£6.50 (branded central-London soft-serve concepts such as Soft Serve Society, Crème, Milk Train, Tredwells)." }, { "key": "Number of observations", "value": "20 (15 verified at Medium+ confidence)" }, { "key": "Notable pricing characteristics", "value": "This category shows the widest verified price range of any category (a 3.25x spread from cheapest to most expensive verified observation) and the clearest bimodal split between budget independent operators and premium branded soft-serve concepts." } ], "body": [] }, { "title": "Gelato", "fields": [ { "key": "Observed price range", "value": "£2.50 to £5.50 (verified, Medium+ confidence)" }, { "key": "Cheapest product", "value": "La Gelatiera, \"Baby\" scoop, Covent Garden and Stratford — £2.50 (ICECREAM-P040, P041)" }, { "key": "Approximate typical price", "value": "Most verified observations cluster between £3.90 and £5.50, with La Gelatiera as a clear outlier on the low side." }, { "key": "Number of observations", "value": "23, including two packaged-retail-tub observations for one gelato-branded product (Remeo Gelato) and two vegan gelato observations (Marcello's); 16 verified at Medium+ confidence among the scoop-format observations." }, { "key": "Notable pricing characteristics", "value": "Gelato has the highest verified price *floor* other than the 99 Flake category (i.e. its cheapest example, at £2.50, is higher than the cheapest kulfi or soft-serve example), consistent with a generally more premium/artisanal market positioning." } ], "body": [] }, { "title": "Kulfi and related products", "fields": [ { "key": "Observed price range", "value": "£1.49 to £6.00 (verified, Medium+ confidence, excluding the Low-Medium-confidence £0.99 and £1.20 leads)" }, { "key": "Cheapest product", "value": "Kulfi Bhai, kulfi stick, Croydon — £1.49 (ICECREAM-P003) — the cheapest verified item in the entire dataset." }, { "key": "Approximate typical price", "value": "The bulk of verified kulfi observations sit between £1.49 and £2.99, with a smaller number of premium/matka (£4.00–£6.00) variants at the same businesses." }, { "key": "Number of observations", "value": "15 (10 verified at Medium+ confidence)" }, { "key": "Notable pricing characteristics", "value": "Kulfi is the single cheapest verified product category in this research, and the category most concentrated among independent, outer-London, South Asian-run specialists (principally Ilford/Redbridge, Southall/Ealing, and Croydon)." } ], "body": [] }, { "title": "Packaged individual ice creams", "fields": [ { "key": "Observed price range", "value": "£0.27 (Low confidence) to £2.71 (Medium confidence); £1.35 to £2.71 among Medium-confidence, clearly single-item observations." }, { "key": "Cheapest product (Medium confidence or higher)", "value": "Adam's Apple, Wall's Twister Lolly (80ml), West Norwood — £1.35 (ICECREAM-P070)" }, { "key": "Approximate typical price", "value": "Not formally averaged given the wide product-size variation (58ml lollies through 120ml cones); see ICECREAM-F007 for the specific finding on retailer-to-retailer variation for an identical product." }, { "key": "Number of observations", "value": "20 (18 single-item packaged observations plus 2 packaged-tub gelato observations)" }, { "key": "Notable pricing characteristics", "value": "This is the only category in the dataset where the *same, identical, manufacturer-branded product* was observed at multiple independent retailers, allowing a direct apples-to-apples comparison of retailer pricing behaviour (see ICECREAM-F007, ICECREAM-C007). Several multipack and wholesale-case prices were identified and explicitly excluded from single-item comparisons (ICECREAM-P075, ICECREAM-P082, ICECREAM-P083)." } ], "body": [] }, { "title": "Other frozen desserts", "fields": [ { "key": "Observed price range", "value": "£5.50 to £12.00" }, { "key": "Cheapest product", "value": "Yolkin, macaron ice-cream sandwich, Soho — £5.50 (ICECREAM-P089)" }, { "key": "Approximate typical price", "value": "Not calculated — only three observations, all premium/novelty-format products (ice-cream sandwich, liquid-nitrogen ice cream, US-style ice cream parlour), not directly comparable to the other categories." }, { "key": "Number of observations", "value": "3" }, { "key": "Notable pricing characteristics", "value": "This category contains the single most expensive verified observation in the entire dataset (Cold Stone Creamery, two scoops, ~£12.00, ICECREAM-P091). A related negative finding: KFC UK's menu was confirmed to have no dedicated soft-serve or ice-cream-cone product at all (only milkshakes and cookies), per its official UK menu-price aggregator listing (SOURCE-090) — retained here as a documented absence, not a price observation." } ], "body": [] } ], "commentary": [ { "title": "Reference pricing", "body": [ "Customers appear to retain a historic expected price for the 99 Flake (99p) long after the market price has moved far beyond it. This research found no vendor pricing anywhere near that figure, yet the product is still colloquially referred to and marketed using the \"99\" name, and press/social coverage (e.g. the survey underlying ICECREAM-P059, which explicitly measured parents' spending against the *idea* of a 99p ice cream) continues to frame current prices in relation to that historic reference point. This is a clean, real-world illustration of reference pricing: the number a customer expects to pay is anchored to a historic figure, not updated in step with the market." ] }, { "title": "Price anchoring", "body": [ "The term \"99 Flake\" is itself an unusually powerful and durable price anchor — arguably one of the most famous in British consumer culture. This research's findings (ICECREAM-F002, ICECREAM-F003) demonstrate that the anchor has fully detached from the current market price (observed prices range from £2.82 to £7.00, roughly 3x to 7x the historic 99p figure) while the anchor itself remains culturally intact enough that businesses continue to use the \"99\" name as a marketing device, and that a satirical political candidate could use \"bring back the 99p Flake\" as an instantly-understood punchline about unrealistic price promises (see Research note below).", "**Research note on an unsourced claim:** During research, one of the automated research passes reported, without capturing a direct source URL, that a joke political candidate (\"Count Binface\") campaigned in a 2026 Clacton by-election on a promise to restore the 99p Flake, and separately that 85% of surveyed parents believe the 99p ice cream era has \"firmly ended.\" Both claims are plausible and consistent with the rest of the evidence in this file, but per this research's anti-hallucination standard, they are flagged here as **unverified colour, not established fact**, because no direct, checkable source URL was captured for either specific claim during the original research pass. Do not cite either claim as a sourced fact without independently verifying it first." ] }, { "title": "Nominal price vs product identity", "body": [ "\"99\" has clearly transitioned from a literal price association toward a pure product-identity marker. Every current vendor price found in this research (from £2.82 upward) uses the \"99\" name while charging a price with no numerical relationship to 99p. This mirrors other well-known cases of retained-but-obsolete product naming (e.g. a \"quarter pounder\" not literally being priced or portioned to a historic quarter-pound unit price) and is a useful generalisable example for any analysis of naming conventions that outlive their original pricing rationale." ] }, { "title": "Inflation and cost pass-through", "body": [ "This research did not gather direct evidence of specific input-cost changes (dairy prices, Cadbury Flake wholesale cost, van-running costs, council pitch fees) for any individual business, so no specific cost-increase percentage is claimed here. What the dataset does support is the *outcome*: current prices across all fresh categories are multiples of the historic 99p reference point, consistent with — but not proof of — cumulative cost pass-through over several decades of inflation in dairy, labour, energy, rent/pitch fees and packaging. Any claim more specific than this (e.g. \"dairy costs rose X%\") would not be supported by evidence gathered in this research and should not be attributed to it." ] }, { "title": "Geographic price discrimination", "body": [ "Location does appear to be associated with price differences in this dataset (ICECREAM-F005): the cheapest verified Central London gelato observation was £2.50, but most other Central London gelato/soft-serve observations sit at £4.50–£7.00, while several outer-London boroughs show a tight cluster of verified observations at £2.00–£2.50. The single highest verified price in the whole dataset for a comparably-sized product (the £7.00 Westminster Bridge 99 Flake) was found at a dense central tourist location. This is consistent with standard geographic price discrimination for a foot-traffic-dependent product serving a partly captive, partly tourist customer base — though, per the stated caveats, the sample size does not support a precise multiplier." ] }, { "title": "Format premium", "body": [ "There is directional evidence (ICECREAM-F006) that consumers pay a premium for gelato relative to basic soft serve or kulfi at the cheap end of the market: the cheapest verified gelato observation (£2.50) is higher than the cheapest verified kulfi (£1.49) or soft-serve (£2.00) observation. Gelato as a category also has the highest price floor of any category besides the 99 Flake, and contains several of the dataset's most expensive individual observations (Gelupo, Venchi, Morelli's, all £5.20–£5.50)." ] }, { "title": "Psychological pricing", "body": [ "Several observed prices in this dataset land on classic psychological price points. Examples found in the data: £1.49 (ICECREAM-P003, Kulfi Bhai), £1.89 (ICECREAM-P074, Solero), £2.19 (ICECREAM-P078/P079, Calippo/Twister), £2.49 (ICECREAM-P017, Baharistan), £2.99 (ICECREAM-P008, Bright Star Desi kulfi), £3.99 (ICECREAM-P009/P010/P011, three separate kulfi businesses independently converge on this exact price point), £4.99 was not observed in this dataset. The clustering of three independent businesses at exactly £3.99 (ICECREAM-P009, ICECREAM-P010, ICECREAM-P011) is a notable, unprompted example of \"just-under\" psychological pricing convergence within a single product niche (kulfi)." ] } ], "lessons": [ { "id": "ICECREAM-L001", "principle": "Strong historic price anchors can persist long after the underlying market price changes.", "evidence": "The continued use of the \"99\" product name despite every observed current price substantially exceeding 99p (ICECREAM-F002, ICECREAM-F003; observed range £2.82–£7.00)." }, { "id": "ICECREAM-L002", "principle": "Product names can outlive their original pricing rationale and become pure branding/identity markers, detached from any numerical meaning.", "evidence": "ICECREAM-F002, ICECREAM-F003; the two closest-to-literal \"99p\"/\"£1\" claims found in the entire research (ICECREAM-P058, ICECREAM-P065) both turned out to be expired promotional vouchers exploiting the same historically resonant number, not standing prices." }, { "id": "ICECREAM-L003", "principle": "In this dataset, published, transparent pricing correlates with lower observed prices, while unpublished or opaque pricing correlates with higher observed prices.", "evidence": "The four cheapest, highest-confidence observations in the whole dataset (ICECREAM-P003, ICECREAM-P004, ICECREAM-P040, ICECREAM-P041 — all High confidence, all official published prices, all ≤ £2.50) contrast with the £7.00 unlicensed, unpublished Westminster Bridge van (ICECREAM-P060) and the Royal Parks' Colicci concession, which is confirmed operating but publishes no price at all (ICECREAM-V001)." }, { "id": "ICECREAM-L004", "principle": "Identical branded products can show large price dispersion between independent retailers even without any product difference, reflecting local retailer margin decisions rather than manufacturer pricing.", "evidence": "ICECREAM-F007; the same Wall's Twister lolly ranged from £1.35 to £2.19 (a ~62% spread) across three independent London retailers." }, { "id": "ICECREAM-L005", "principle": "Sub-categories within a broad product type can have very different price floors, and the cheapest sub-category is not always the one most associated with \"cheap\" in consumer perception.", "evidence": "ICECREAM-F004, ICECREAM-F006, ICECREAM-F008; kulfi (a category rarely mentioned in mainstream \"cheap ice cream London\" coverage) undercuts both soft serve and gelato at the low end of this dataset." }, { "id": "ICECREAM-L006", "principle": "A short-lived promotional voucher price can continue circulating in search results and social sharing long after expiry, creating a durable but false \"current price\" signal.", "evidence": "ICECREAM-F009; ICECREAM-P058 (Badiani, expired June 2025) and ICECREAM-P065 (Kasa & Kin, expired September 2023) both still surfaced during a 2026 search." }, { "id": "ICECREAM-L007", "principle": "Central/prime location commands a substantial premium over comparable non-prime locations for an entry-level product in this category, though the exact multiplier is not precisely quantifiable from a small sample.", "evidence": "ICECREAM-F005." }, { "id": "ICECREAM-L008", "principle": "Where a market lacks mandatory price disclosure (e.g. unlicensed street vendors, or even official concessions that simply choose not to publish), price dispersion and the risk of opportunistic pricing toward captive or tourist customers appear highest.", "evidence": "ICECREAM-P060 (£7.00, unlicensed, seized); ICECREAM-V001 (official Royal Parks concession, no published price); ICECREAM-F010." } ], "caseStudies": [ { "id": "ICECREAM-C001", "title": "Kulfi Bhai — the cheapest price in London", "price": "£1.49", "location": "Croydon", "whyInteresting": "The cheapest verified price in the entire research is not from a traditional ice cream shop, van or gelateria, but from a delivery-first kulfi specialist with (it appears) no walk-in shopfront overhead to pass on to customers.", "pricingConcept": "Value positioning through a lean operating/distribution model.", "evidence": "ICECREAM-P003" }, { "id": "ICECREAM-C002", "title": "The 99 Flake — a price anchor that survived its own price", "price": "£2.82 (average) to £7.00 (highest observed); no vendor confirmed below £2.82", "location": "London-wide", "whyInteresting": "Arguably Britain's most famous price-in-a-product-name has completely detached from its literal meaning, while remaining instantly recognisable and culturally resonant enough to still be used in marketing, satire and consumer-spending surveys.", "pricingConcept": "Price anchoring; nominal-price/product-identity decoupling.", "evidence": "ICECREAM-P059 through ICECREAM-P065; ICECREAM-F002, ICECREAM-F003, ICECREAM-L001, ICECREAM-L002" }, { "id": "ICECREAM-C003", "title": "La Gelatiera — refusing the Zone 1 premium", "price": "£2.50 (identical at both observed branches)", "location": "Covent Garden (Westminster) and Stratford (Newham)", "whyInteresting": "This is the one clear case in the dataset of a Zone 1 business charging exactly the same price as its outer-London branch, directly contradicting the geographic-premium pattern seen almost everywhere else in the Central London sample.", "pricingConcept": "Uniform / non-discriminatory geographic pricing as a deliberate positioning choice.", "evidence": "ICECREAM-P040, ICECREAM-P041" }, { "id": "ICECREAM-C004", "title": "The Westminster Bridge unlicensed van", "price": "£7.00", "location": "Westminster Bridge", "whyInteresting": "The most expensive verified 99 Flake in the entire dataset was sold by an unlicensed operator later seized by police for trading without a licence, after a customer reportedly paid £28 for four cones — a clear real-world case of opportunistic pricing in an unregulated, high-foot-traffic tourist location.", "pricingConcept": "Opportunistic / captive-market pricing in the absence of price transparency or regulation.", "evidence": "ICECREAM-P060" }, { "id": "ICECREAM-C005", "title": "The Afghan soft-serve micro-sector", "price": "£2.00–£4.50 across a documented size ladder", "location": "West Ealing, Wood Green, Harrow (three separate branded operators)", "whyInteresting": "An entire tier of £2.00–£2.50 soft-serve specialists — Kabul Ice Cream, Kabul Sheeryakh, Kabul Korner and (a related but distinct business) Baharistan — was found operating inside newsagents and food markets across outer London, almost entirely undocumented in mainstream \"best of London\" ice cream coverage, and discovered principally via TikTok, Instagram and Facebook rather than conventional web search.", "pricingConcept": "An entire undocumented value tier, invisible to standard market research methods that rely on official listings and review-aggregator sites.", "evidence": "ICECREAM-P016 through ICECREAM-P023" }, { "id": "ICECREAM-C006", "title": "Badiani's expired £1 gelato voucher", "price": "£1.00 (voucher, expired 30 June 2025) vs £5.00 (real standing price)", "location": "Multiple London locations", "whyInteresting": "A short-lived Time Out promotional voucher continued to surface in 2026 search results as if it were a live price — a specific, real-world example of the exact \"stale price\" failure mode that any AI system or researcher retrieving prices from the open web must guard against.", "pricingConcept": "Promotional-price persistence; the gap between a marketing-driven temporary price and a business's real standing price.", "evidence": "ICECREAM-P051, ICECREAM-P058" }, { "id": "ICECREAM-C007", "title": "One lolly, two prices, 62% apart", "price": "£1.35 to £2.19 for the identical product", "location": "West Norwood, multiple London branches of Londis, and an unspecified London Samrigya Cash and Carry branch", "whyInteresting": "A single, brand-identical, manufacturer-set product (a Wall's Twister lolly, 80ml) was independently observed at three different London retailers at three meaningfully different prices, isolating retailer margin behaviour from any product or freshness variable.", "pricingConcept": "Retailer-level price discrimination for an identical manufactured good.", "evidence": "ICECREAM-P070, ICECREAM-P073, ICECREAM-P079" } ], "claims": [ { "claimId": "ICECREAM-F001", "claim": "Cheapest verified freshly served ice cream in London was £1.49 (Kulfi Bhai, Croydon)", "observations": [ "ICECREAM-P003" ] }, { "claimId": "ICECREAM-F002", "claim": "No named 99 Flake vendor was confirmed below £2.82; that figure is a city average, not a vendor price", "observations": [ "ICECREAM-P059", "P060", "P061", "P062", "P063", "P064" ] }, { "claimId": "ICECREAM-F003", "claim": "No credible evidence of a genuine 99p 99 Flake was found in London in 2026", "observations": [ "ICECREAM-P058", "P065", "ICECREAM-F002" ] }, { "claimId": "ICECREAM-F004", "claim": "Cheapest verified freshly served items cluster tightly at £2.00–£2.50 across multiple independent categories", "observations": [ "ICECREAM-P003", "P004", "P005", "P006", "P007", "P016", "P017", "P019", "P020", "P021", "P040", "P041" ] }, { "claimId": "ICECREAM-F005", "claim": "Central London prices for a comparable item run substantially higher than the cheapest outer-London prices", "observations": [ "ICECREAM-P040", "P033", "P034", "P052", "P053", "P055", "P060" ] }, { "claimId": "ICECREAM-F006", "claim": "Soft serve and kulfi undercut classic gelato at the cheap end of the market", "observations": [ "ICECREAM-P003", "P016", "P040", "P041" ] }, { "claimId": "ICECREAM-F007", "claim": "An identical packaged lolly varied ~62% in price between independent retailers", "observations": [ "ICECREAM-P070", "P073", "P079" ] }, { "claimId": "ICECREAM-F008", "claim": "The cheapest verified cluster is concentrated among South Asian and Afghan-run independent specialists in outer London", "observations": [ "ICECREAM-P002", "P003", "P004", "P005", "P006", "P007", "P017", "P019", "P020" ] }, { "claimId": "ICECREAM-F009", "claim": "At least two \"cheap\" prices circulating in search results are expired promotional vouchers", "observations": [ "ICECREAM-P051", "P058", "P065" ] }, { "claimId": "ICECREAM-F010", "claim": "Royal Parks' official Colicci 99 Flake concession does not publish pricing anywhere online", "observations": [ "ICECREAM-V001" ] } ], "verificationLeads": [ { "id": "ICECREAM-V001", "business": "Colicci (Royal Parks ice cream van concession)", "claimedProduct": "\"99\" Flake", "claimedPrice": "Not established (unpublished)", "location": "Hyde Park, Kensington Gardens, Richmond Park, St James's Park", "evidenceSource": "Royal Parks official website; Colicci official website; Apollo Magazine", "evidenceUrl": "https://www.royalparks.org.uk/visit/parks/kensington-gardens/ice-cream-vans ; https://www.colicci.co.uk/kensington-gardens ; https://apollo-magazine.com/ice-cream-vans-london-parks/", "reason": "Neither operator publishes a price online, despite the concession being confirmed as currently operating.", "recommendedAction": "Phone or in-person visit to obtain a current price directly." }, { "id": "ICECREAM-V002", "business": "Approximately seven named vintage \"99\" vans (St Katharine Docks; King's Cross x2; London Bridge/Tower area; South Bank/National Theatre; Royal Festival Hall; Hyde Park)", "claimedProduct": "\"99\" Flake", "claimedPrice": "Not established", "location": "Various central London locations, per the list above", "evidenceSource": "Time Out London", "evidenceUrl": "https://www.timeout.com/london/blog/in-photos-seven-very-cool-ice-cream-vans-in-london-072916", "reason": "Source article dated 2016; no pricing data given; current (2026) operating status not individually reconfirmed for each location.", "recommendedAction": "Site visits or phone checks per location." }, { "id": "ICECREAM-V003", "business": "Unnamed antique van, South Bank", "claimedProduct": "2 small Mr Whippy cones + 1 can of Coke", "claimedPrice": "£14.00 total (composite, not itemised)", "location": "South Bank", "evidenceSource": "Mumsnet community forum thread", "evidenceUrl": "https://www.mumsnet.com/talk/_chat/4821501-ps14-for-ice-cream-coke-from-van-at-the-southbank", "reason": "Bundled/composite price; cannot be cleanly separated into a per-item ice cream price without unsupported inference.", "recommendedAction": "Direct observation of an itemised South Bank van price board." }, { "id": "ICECREAM-V004", "business": "Tano Gelato", "claimedProduct": "Gelato (pop-up)", "claimedPrice": "Not established", "location": "Tom's Pasta Deli, Hackney Downs Studios", "evidenceSource": "Business's own website / Instagram", "evidenceUrl": "tanogelato.com (Instagram: @tano.gelato)", "reason": "No price found on available pages.", "recommendedAction": "Contact business directly or check pop-up schedule for a priced menu." }, { "id": "ICECREAM-V005", "business": "Milktree Gelato", "claimedProduct": "Gelato", "claimedPrice": "Not established", "location": "Greenwich Market", "evidenceSource": "Greenwich Market official directory", "evidenceUrl": "https://greenwichmarket.london/guide/detail/milktree-gelato/", "reason": "Directory listing does not include prices.", "recommendedAction": "In-person visit or direct enquiry." }, { "id": "ICECREAM-V006", "business": "Nonna's Gelato (vintage-bicycle stall)", "claimedProduct": "\"Mini cone\" scoops", "claimedPrice": "Approximately £1.00 (unconfirmed)", "location": "Near Broadway Market, Hackney (reportedly Saturdays)", "evidenceSource": "Secondary/unconfirmed mention", "evidenceUrl": "nonnasgelato.com (the specific £1 claim was not found on this primary site — vendor for the claim is unconfirmed)", "reason": "The vendor behind the £1 claim could not be confirmed as this specific business; may be a different or discontinued stall.", "recommendedAction": "Visit Broadway Market on a Saturday to identify and price-check the vendor directly." }, { "id": "ICECREAM-V007", "business": "Snowflake Gelato", "claimedProduct": "Gelato", "claimedPrice": "Not established", "location": "Stratford", "evidenceSource": "LondonCheapo.com", "evidenceUrl": "londoncheapo.com (specific page blocked on fetch during research)", "reason": "Source page could not be fetched/read.", "recommendedAction": "Retry access or visit in person." }, { "id": "ICECREAM-V008", "business": "Marine Ices (est. 1931)", "claimedProduct": "Ice cream", "claimedPrice": "Not established", "location": "Chalk Farm, Camden", "evidenceSource": "Deliveroo listing", "evidenceUrl": "Not established (listing blocked automated fetch)", "reason": "Delivery platform blocked automated access.", "recommendedAction": "Check the Deliveroo/Uber Eats app directly or visit in person." }, { "id": "ICECREAM-V009", "business": "Gelatorino", "claimedProduct": "Gelato", "claimedPrice": "Not established (described only as \"reasonable for central London\")", "location": "Covent Garden", "evidenceSource": "General review commentary", "evidenceUrl": "Not established", "reason": "No specific figure found in any source.", "recommendedAction": "Check official menu in person or via a delivery app." }, { "id": "ICECREAM-V010", "business": "Scoop", "claimedProduct": "Extra scoop (as part of a bundled deal)", "claimedPrice": "£1.00 (bundled waffle-for-two Groupon deal only, not a standalone price)", "location": "Covent Garden / Soho / South Kensington", "evidenceSource": "Groupon deal listing", "evidenceUrl": "Not established", "reason": "Not a standalone single-scoop price; a bundled promotional deal, excluded per this research's own exclusion criteria.", "recommendedAction": "Obtain standalone menu pricing directly from the business." }, { "id": "ICECREAM-V011", "business": "Kabul Ice Cream, Wood Green branch (referenced again for clarity, separate from the priced Kabul Sheeryakh observation, ICECREAM-P020, which may or may not be the same physical business)", "claimedProduct": "Afghan soft serve", "claimedPrice": "\"A few quid\" (non-specific)", "location": "Wood Green, Haringey", "evidenceSource": "Instagram / Facebook", "evidenceUrl": "Not established beyond the priced reference at ICECREAM-P020", "reason": "No exact figure given for this specific mention.", "recommendedAction": "Direct visit or social-media DM enquiry to confirm whether this is the same business as ICECREAM-P020 and at what exact price." }, { "id": "ICECREAM-V012", "business": "Chicken Cottage", "claimedProduct": "Mini Mango Kulfi Ice Cream Tub", "claimedPrice": "Not established", "location": "Walthamstow", "evidenceSource": "Business's own ordering platform", "evidenceUrl": "Not established (price did not render during fetch)", "reason": "Technical fetch failure prevented price capture.", "recommendedAction": "Re-check via the ordering platform or app directly." }, { "id": "ICECREAM-V013", "business": "Ambala Sweet Centre (7 London branches, including Ilford, Hounslow, Forest Gate, South Harrow)", "claimedProduct": "\"Cashew kulfis\"", "claimedPrice": "Not established (sweets sold by weight as mixed selections)", "location": "Multiple, as listed above", "evidenceSource": "Customer reviews", "evidenceUrl": "Not established", "reason": "No single-kulfi unit price found; the observed pricing structure is by weight for mixed sweet selections, not per-kulfi.", "recommendedAction": "In-store enquiry as to whether individual kulfis are sold separately, and at what price." }, { "id": "ICECREAM-V014", "business": "Lahori Kulfi & Falooda (Tooting branch)", "claimedProduct": "Kulfi", "claimedPrice": "Not established", "location": "96 Upper Tooting Road, Tooting", "evidenceSource": "Menu aggregator", "evidenceUrl": "Not established (aggregator page did not render item-level prices)", "reason": "No price data surfaced despite the business being named specifically for this product.", "recommendedAction": "Direct enquiry; high priority given the business name suggests kulfi is a core, likely-competitively-priced product." }, { "id": "ICECREAM-V015", "business": "Lahori Kulfi & Falooda (Ilford branch)", "claimedProduct": "Kulfi", "claimedPrice": "Not established", "location": "112 Ilford Lane, Ilford", "evidenceSource": "Menu aggregator", "evidenceUrl": "Not established", "reason": "Same as ICECREAM-V014.", "recommendedAction": "Same as ICECREAM-V014; particularly high priority given this is on the same street as two other confirmed cheap observations (ICECREAM-P004, ICECREAM-P012)." }, { "id": "ICECREAM-V016", "business": "Suraj Sweet Mart", "claimedProduct": "Kulfi / sweets", "claimedPrice": "Not established", "location": "Wembley", "evidenceSource": "Delivery platform", "evidenceUrl": "Not established (blocked)", "reason": "Delivery-platform anti-bot blocking prevented price capture.", "recommendedAction": "Direct app or in-person check." }, { "id": "ICECREAM-V017", "business": "Falooda Village", "claimedProduct": "Falooda / kulfi", "claimedPrice": "Not established", "location": "Southall", "evidenceSource": "Delivery platform", "evidenceUrl": "Not established (blocked)", "reason": "Delivery-platform anti-bot blocking prevented price capture.", "recommendedAction": "Direct app or in-person check." }, { "id": "ICECREAM-V018", "business": "Udderlicious", "claimedProduct": "Ice cream (cone/cup, unspecified)", "claimedPrice": "Not established (only a £15–£45 per-head average spend estimate was found)", "location": "Islington / Crouch End", "evidenceSource": "RestaurantGuru / Tripadvisor", "evidenceUrl": "https://restaurantguru.com/Udderlicious-London-2/menu", "reason": "No item-level price found.", "recommendedAction": "Direct menu check in person or via a delivery app." }, { "id": "ICECREAM-V019", "business": "Swirls Desserts", "claimedProduct": "Desserts (cheapest item unspecified)", "claimedPrice": "Not established", "location": "Uxbridge, Hillingdon", "evidenceSource": "Uber Eats / Deliveroo", "evidenceUrl": "https://www.ubereats.com/gb/store/swirls-desserts/NkHrVv_7Vv-u2PLMbxEDkg", "reason": "Price grid did not render during text extraction.", "recommendedAction": "Re-check the listing directly in the app." }, { "id": "ICECREAM-V020", "business": "Gelato Mio (Holland Park branch, via Uber Eats)", "claimedProduct": "Gelato", "claimedPrice": "Not established (menu average approximately £11 across 111 items, not scoop-specific)", "location": "Holland Park", "evidenceSource": "Uber Eats", "evidenceUrl": "https://www.ubereats.com/gb/store/gelato-mio-holland-park/ejHQIJC6QHiCP_xG1y1JgA", "reason": "No entry-level single-scoop price isolated from the overall menu-average figure.", "recommendedAction": "Cross-check against ICECREAM-P043 (same business, different and older source) and obtain a current single-scoop price directly." }, { "id": "ICECREAM-V021", "business": "Burger King UK", "claimedProduct": "Soft Serve Cone", "claimedPrice": "Not established (only US-dollar pricing found in aggregators)", "location": "UK-wide, including London branches", "evidenceSource": "Menu-price aggregator", "evidenceUrl": "https://burgerkingmenus.com/soft-serve-cone/", "reason": "All pricing located during research was for the US market, not the UK.", "recommendedAction": "Check the UK Burger King app or official site directly for a specific London branch price." } ], "sources": [ { "id": "SOURCE-001", "publisher": "ingroceries.co.uk", "url": "https://www.ingroceries.co.uk/product-page/kwality-malai-kulfi-stick-70ml", "sourceType": "Online grocery retailer", "observationIds": [ "ICECREAM-P001" ] }, { "id": "SOURCE-002", "publisher": "royalsweets.co.uk", "url": "https://www.royalsweets.co.uk/collections/kulfi-ice-cream", "sourceType": "Official website", "observationIds": [ "ICECREAM-P002" ] }, { "id": "SOURCE-003", "publisher": "kulfibhai.com", "url": "https://www.kulfibhai.com/collections/kulfi-flavours", "sourceType": "Official website", "observationIds": [ "ICECREAM-P003", "ICECREAM-P013" ] }, { "id": "SOURCE-004", "publisher": "tajgrillrestaurants.com", "url": "https://tajgrillrestaurants.com/product-category/drinks-desserts/kulfi-ice-creams/", "sourceType": "Official website", "observationIds": [ "ICECREAM-P004", "ICECREAM-P012" ] }, { "id": "SOURCE-005", "publisher": "restaurants-info.com", "url": "https://hounslowlahorikarahi.restaurants-info.com/menu", "sourceType": "Menu aggregator", "observationIds": [ "ICECREAM-P005" ] }, { "id": "SOURCE-006", "publisher": "Deliveroo", "url": "https://deliveroo.co.uk/menu/london/southall/bright-star-desert-parlour-132-uxbridge-road", "sourceType": "Delivery platform listing", "observationIds": [ "ICECREAM-P006", "ICECREAM-P008", "ICECREAM-P014" ] }, { "id": "SOURCE-007", "publisher": "Tripadvisor / site summary", "url": "Not established", "sourceType": "Third-party review / site summary", "observationIds": [ "ICECREAM-P007" ] }, { "id": "SOURCE-008", "publisher": "Southall Grill House site", "url": "Not established (site did not resolve on fetch attempt)", "sourceType": "Official website (unverified access)", "observationIds": [ "ICECREAM-P009" ] }, { "id": "SOURCE-009", "publisher": "sardarjipizza.co.uk", "url": "https://sardarjipizza.co.uk/shop/malai-kulfi/", "sourceType": "Official website", "observationIds": [ "ICECREAM-P010" ] }, { "id": "SOURCE-010", "publisher": "punjabikitchens.co.uk", "url": "https://punjabikitchens.co.uk/product/stick-kulfi/", "sourceType": "Official website", "observationIds": [ "ICECREAM-P011" ] }, { "id": "SOURCE-011", "publisher": "Site summary", "url": "Not established", "sourceType": "Third-party site summary", "observationIds": [ "ICECREAM-P015" ] }, { "id": "SOURCE-012", "publisher": "Ilford Recorder", "url": "https://www.ilfordrecorder.co.uk/news/24450906.hafiz-juice-corner-ilfords-tiktok-famous-mango-ice-cream/", "sourceType": "Local news + social corroboration", "observationIds": [ "ICECREAM-P016" ] }, { "id": "SOURCE-013", "publisher": "TikTok @halalfoodlondon / @fastandfoodie", "url": "https://www.tiktok.com/@halalfoodlondon/video/7391420906159066400", "sourceType": "First-party social media (TikTok, corroborated by two accounts)", "observationIds": [ "ICECREAM-P017" ] }, { "id": "SOURCE-014", "publisher": "TikTok @fastandfoodie", "url": "https://www.tiktok.com/@fastandfoodie/video/7386999453095431457", "sourceType": "First-party social media (TikTok)", "observationIds": [ "ICECREAM-P018" ] }, { "id": "SOURCE-015", "publisher": "Instagram reel / The Infatuation", "url": "https://www.instagram.com/reel/DL2n-lQILaA/", "sourceType": "First-party social media (Instagram) + third-party review", "observationIds": [ "ICECREAM-P019" ] }, { "id": "SOURCE-016", "publisher": "Facebook video", "url": "https://www.facebook.com/DJYEO86/videos/afghan-mango-pistachio-soft-serve-weather-250-kabul_icecream-in-west-ealing-soft/2089448891619409/", "sourceType": "First-party social media (Facebook)", "observationIds": [ "ICECREAM-P020" ] }, { "id": "SOURCE-017", "publisher": "TikTok @kabul.korner / Tripadvisor", "url": "https://www.tiktok.com/@kabul.korner/video/7479843152753478934", "sourceType": "Official first-party social media + third-party review", "observationIds": [ "ICECREAM-P021" ] }, { "id": "SOURCE-018", "publisher": "TikTok @kabul.korner", "url": "https://www.tiktok.com/@kabul.korner/video/7479843152753478934", "sourceType": "Official first-party social media", "observationIds": [ "ICECREAM-P022", "ICECREAM-P023" ] }, { "id": "SOURCE-019", "publisher": "postcard.inc", "url": "https://www.postcard.inc/places/nardulli-london", "sourceType": "Third-party aggregator listing", "observationIds": [ "ICECREAM-P024", "ICECREAM-P025" ] }, { "id": "SOURCE-020", "publisher": "Aggregated Tripadvisor-sourced mentions", "url": "Not established", "sourceType": "Aggregated third-party review mentions", "observationIds": [ "ICECREAM-P026" ] }, { "id": "SOURCE-021", "publisher": "Time Out London", "url": "https://www.timeout.com/london/things-to-do/soft-republic", "sourceType": "Editorial / news", "observationIds": [ "ICECREAM-P027" ] }, { "id": "SOURCE-022", "publisher": "Aggregated market write-up", "url": "Not established", "sourceType": "Aggregated third-party market write-up", "observationIds": [ "ICECREAM-P028" ] }, { "id": "SOURCE-023", "publisher": "TikTok @halalfoodlondon", "url": "https://www.tiktok.com/@halalfoodlondon/video/7391420906159066400", "sourceType": "First-party social media (TikTok)", "observationIds": [ "ICECREAM-P029", "ICECREAM-P032", "ICECREAM-P033" ] }, { "id": "SOURCE-024", "publisher": "Time Out London", "url": "https://timeout.com/london/blog/a-london-cafe-is-serving-ice-cream-wrapped-in-candy-floss-101116", "sourceType": "Editorial / news", "observationIds": [ "ICECREAM-P030" ] }, { "id": "SOURCE-025", "publisher": "TikTok @halalfoodlondon / Time Out", "url": "https://www.tiktok.com/@halalfoodlondon/video/7391420906159066400", "sourceType": "First-party social media (TikTok) + editorial", "observationIds": [ "ICECREAM-P031" ] }, { "id": "SOURCE-026", "publisher": "Time Out London", "url": "Not established", "sourceType": "Editorial / news", "observationIds": [ "ICECREAM-P034" ] }, { "id": "SOURCE-027", "publisher": "Secret London", "url": "https://secretldn.com/milk-train-ice-cream-parlour/", "sourceType": "Third-party editorial", "observationIds": [ "ICECREAM-P035" ] }, { "id": "SOURCE-028", "publisher": "Mumsnet thread", "url": "https://www.mumsnet.com/talk/_chat/4584370-the-price-of-ice-creams-from-the-ice-cream-van", "sourceType": "Community forum (anecdotal)", "observationIds": [ "ICECREAM-P036", "ICECREAM-P037", "ICECREAM-P062", "ICECREAM-P063" ] }, { "id": "SOURCE-029", "publisher": "Southwark News", "url": "https://southwarknews.co.uk/news/community/roll-up-roll-up-heres-south-londons-best-ice-cream-spots/", "sourceType": "AI-search summary citing local press", "observationIds": [ "ICECREAM-P038" ] }, { "id": "SOURCE-030", "publisher": "postcard.inc / thelondoneatslist.com", "url": "https://www.postcard.inc/places/oddonos-chiswick-london-WWcRwxE1uMc", "sourceType": "Third-party aggregator / AI-search summary", "observationIds": [ "ICECREAM-P039" ] }, { "id": "SOURCE-031", "publisher": "lagelatiera.co.uk", "url": "https://lagelatiera.co.uk/locations/covent-garden/", "sourceType": "Official website", "observationIds": [ "ICECREAM-P040" ] }, { "id": "SOURCE-032", "publisher": "lagelatiera.co.uk", "url": "https://lagelatiera.co.uk/locations/east-village-stratford/", "sourceType": "Official website", "observationIds": [ "ICECREAM-P041" ] }, { "id": "SOURCE-033", "publisher": "Not established (no direct URL captured)", "url": "Not established", "sourceType": "AI-search summary", "observationIds": [ "ICECREAM-P042" ] }, { "id": "SOURCE-034", "publisher": "Yelp", "url": "https://www.yelp.co.uk/biz/gelato-mio-london-3", "sourceType": "Third-party review (Yelp)", "observationIds": [ "ICECREAM-P043" ] }, { "id": "SOURCE-035", "publisher": "Time Out / Eats Dulwich (Substack)", "url": "https://www.timeout.com/london/restaurants/lai-rai", "sourceType": "Restaurant review", "observationIds": [ "ICECREAM-P044" ] }, { "id": "SOURCE-036", "publisher": "Yelp", "url": "https://m.yelp.com/biz/grom-il-gelato-come-una-volta-london", "sourceType": "Third-party reviews (Yelp / RestaurantGuru)", "observationIds": [ "ICECREAM-P045" ] }, { "id": "SOURCE-037", "publisher": "gelateriadanieli.com", "url": "https://www.gelateriadanieli.com/ice-cream-in-richmond/ice-cream-menu/", "sourceType": "Official website", "observationIds": [ "ICECREAM-P046" ] }, { "id": "SOURCE-038", "publisher": "uk.pricelisto.com", "url": "https://uk.pricelisto.com/menu-prices/amorino-uk", "sourceType": "Third-party aggregator / mixed sources", "observationIds": [ "ICECREAM-P047" ] }, { "id": "SOURCE-039", "publisher": "foodicted.co.uk", "url": "https://foodicted.co.uk/amorino-menu-prices-uk/", "sourceType": "Menu-price aggregator", "observationIds": [ "ICECREAM-P048" ] }, { "id": "SOURCE-040", "publisher": "Uber Eats", "url": "https://www.ubereats.com/gb/store/snowflake-luxury-gelato-soho/shT70q1tQUuUfYSMaiVmtw", "sourceType": "Delivery platform listing", "observationIds": [ "ICECREAM-P049" ] }, { "id": "SOURCE-041", "publisher": "caliendos.co.uk", "url": "https://www.caliendos.co.uk/autumn-menu?menu=menu", "sourceType": "Official website", "observationIds": [ "ICECREAM-P050" ] }, { "id": "SOURCE-042", "publisher": "Uber Eats", "url": "https://www.ubereats.com/gb/store/gelateria-badiani-chelsea/8wZMVcTmQ2qIv0KfQd5Syg", "sourceType": "Delivery platform listing", "observationIds": [ "ICECREAM-P051" ] }, { "id": "SOURCE-043", "publisher": "Tripadvisor", "url": "https://www.tripadvisor.com/Restaurant_Review-g186338-d8177896-Reviews-Morelli_s_Gelato-London_England.html", "sourceType": "Third-party review (Tripadvisor)", "observationIds": [ "ICECREAM-P052" ] }, { "id": "SOURCE-044", "publisher": "Tripadvisor", "url": "https://www.tripadvisor.com/Restaurant_Review-g186338-d4107843-Reviews-Venchi-London_England.html", "sourceType": "Third-party review (Tripadvisor)", "observationIds": [ "ICECREAM-P053" ] }, { "id": "SOURCE-045", "publisher": "boroughmarket.org.uk", "url": "https://boroughmarket.org.uk/traders/gelateria-3bis/", "sourceType": "Trader page + third-party aggregator", "observationIds": [ "ICECREAM-P054" ] }, { "id": "SOURCE-046", "publisher": "Yelp / Tripadvisor", "url": "https://www.yelp.com/biz/gelupo-london", "sourceType": "Third-party reviews (Yelp / Tripadvisor)", "observationIds": [ "ICECREAM-P055" ] }, { "id": "SOURCE-047", "publisher": "Not established (retail pricing reference, exact URL not captured)", "url": "Not established", "sourceType": "Third-party pricing reference", "observationIds": [ "ICECREAM-P056", "ICECREAM-P057" ] }, { "id": "SOURCE-048", "publisher": "Time Out checkout voucher", "url": "https://checkout.timeout.com/london/get-a-cup-of-signature-buontalenti-gelato-from-badiani-for-only-1-61417", "sourceType": "Promotional voucher (expired)", "observationIds": [ "ICECREAM-P058" ] }, { "id": "SOURCE-049", "publisher": "AOL (reporting an Aldi-commissioned survey of 2,000 UK parents)", "url": "https://www.aol.co.uk/articles/parents-spending-almost-50-ice-143800000.html", "sourceType": "News report of a commercial survey", "observationIds": [ "ICECREAM-P059" ] }, { "id": "SOURCE-050", "publisher": "GB News / LondonCentric", "url": "https://www.gbnews.com/news/london-ice-cream-van-police-99-flakes", "sourceType": "News investigation", "observationIds": [ "ICECREAM-P060" ] }, { "id": "SOURCE-051", "publisher": "Mumsnet thread", "url": "https://www.mumsnet.com/talk/_chat/4821501-ps14-for-ice-cream-coke-from-van-at-the-southbank", "sourceType": "Community forum (anecdotal)", "observationIds": [ "ICECREAM-P061" ] }, { "id": "SOURCE-052", "publisher": "Tripadvisor", "url": "tripadvisor.com/Attraction_Review-g186338-d2024002", "sourceType": "Third-party review (Tripadvisor)", "observationIds": [ "ICECREAM-P064" ] }, { "id": "SOURCE-053", "publisher": "Time Out voucher", "url": "Not established (voucher page URL not captured; expiry independently confirmed)", "sourceType": "Promotional voucher (expired)", "observationIds": [ "ICECREAM-P065" ] }, { "id": "SOURCE-054", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/product/mr-freeze-ice-pops-150ml", "sourceType": "Same-day delivery price aggregator", "observationIds": [ "ICECREAM-P066" ] }, { "id": "SOURCE-055", "publisher": "TrolleyMate.co.uk", "url": "https://www.trolleymate.co.uk/product/mr-freeze-pk-90ml", "sourceType": "Same-day delivery price aggregator", "observationIds": [ "ICECREAM-P067" ] }, { "id": "SOURCE-056", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/public/millennium-mini-market/buy/mr-freeze-pk-90ml", "sourceType": "Same-day delivery price aggregator, named store", "observationIds": [ "ICECREAM-P068" ] }, { "id": "SOURCE-057", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/crown-point-food-and-wine/buy/mr-freeze-freeze-pops-super-size-90ml", "sourceType": "Same-day delivery price aggregator, named store", "observationIds": [ "ICECREAM-P069" ] }, { "id": "SOURCE-058", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/adams-apple/buy/twister-lolly-80ml", "sourceType": "Same-day delivery price aggregator, named store", "observationIds": [ "ICECREAM-P070" ] }, { "id": "SOURCE-059", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/express-food-centre/buy/nestle-fab-strawberry-ice-lolly-58ml", "sourceType": "Same-day delivery price aggregator, named store", "observationIds": [ "ICECREAM-P071" ] }, { "id": "SOURCE-060", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/express-food-centre/buy/calippo-orange-ice-lolly-105ml", "sourceType": "Same-day delivery price aggregator, named store", "observationIds": [ "ICECREAM-P072" ] }, { "id": "SOURCE-061", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/londis/buy/twister-lolly-80ml", "sourceType": "Same-day delivery price aggregator, named chain", "observationIds": [ "ICECREAM-P073" ] }, { "id": "SOURCE-062", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/elmers-bazaar/buy/solero-exotic-ice-cream-90ml", "sourceType": "Same-day delivery price aggregator, named store", "observationIds": [ "ICECREAM-P074" ] }, { "id": "SOURCE-063", "publisher": "Aldi.co.uk", "url": "https://www.aldi.co.uk/product/gianni-s-ice-blitz-lollies-000000000000365841", "sourceType": "Official retailer website", "observationIds": [ "ICECREAM-P075" ] }, { "id": "SOURCE-064", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/express-food-centre/buy/cornetto-classic-120ml", "sourceType": "Same-day delivery price aggregator, named stores", "observationIds": [ "ICECREAM-P076" ] }, { "id": "SOURCE-065", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/express-food-centre/buy/cornetto-go-66g", "sourceType": "Same-day delivery price aggregator, named stores", "observationIds": [ "ICECREAM-P077" ] }, { "id": "SOURCE-066", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/crown-point-food-and-wine/buy/calippo-orange-ice-lolly-105ml", "sourceType": "Same-day delivery price aggregator, named store", "observationIds": [ "ICECREAM-P078" ] }, { "id": "SOURCE-067", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/samrigya-cash-and-carry/buy/twister-lolly-80ml", "sourceType": "Same-day delivery price aggregator, named store", "observationIds": [ "ICECREAM-P079" ] }, { "id": "SOURCE-068", "publisher": "TrolleyMate.co.uk", "url": "https://trolleymate.co.uk/sparks-food-and-wine/buy/cornetto-classic-120ml", "sourceType": "Same-day delivery price aggregator, named store", "observationIds": [ "ICECREAM-P080" ] }, { "id": "SOURCE-069", "publisher": "Trolley.co.uk", "url": "https://www.trolley.co.uk/product/twister-pineapple-ice-cream-lolly/ABU003", "sourceType": "Third-party price-tracking aggregator", "observationIds": [ "ICECREAM-P081" ] }, { "id": "SOURCE-070", "publisher": "MyGroceryPal.co.uk", "url": "https://mygrocerypal.co.uk/product/prod_1779079071404_ktiu5ofq", "sourceType": "Third-party price tracker", "observationIds": [ "ICECREAM-P082" ] }, { "id": "SOURCE-071", "publisher": "Eden Farm (wholesale distributor)", "url": "https://www.eden-farm.co.uk/ef-3648-franco-s-6-bubblegum-screwballs-8-pack-price-marked-2-50.html", "sourceType": "Wholesale supplier listing", "observationIds": [ "ICECREAM-P083" ] }, { "id": "SOURCE-072", "publisher": "GitHub community price list", "url": "https://github.com/2E0PGS/mcdonalds-menu-prices-uk", "sourceType": "Crowd-sourced price list (not official)", "observationIds": [ "ICECREAM-P084", "ICECREAM-P085" ] }, { "id": "SOURCE-073", "publisher": "HackTheMenu.com", "url": "https://hackthemenu.com/baskin-robbins/menu-prices/", "sourceType": "Menu-price aggregator", "observationIds": [ "ICECREAM-P086" ] }, { "id": "SOURCE-074", "publisher": "EveryMenuPrices.com", "url": "https://everymenuprices.com/kaspas-desserts-menu-prices-uk/", "sourceType": "Menu-price aggregator", "observationIds": [ "ICECREAM-P087" ] }, { "id": "SOURCE-075", "publisher": "uk.pricelisto.com", "url": "https://uk.pricelisto.com/menu-prices/creams-cafe-uk", "sourceType": "Menu-price aggregator", "observationIds": [ "ICECREAM-P088" ] }, { "id": "SOURCE-076", "publisher": "Sluurpy.co.uk", "url": "https://www.sluurpy.co.uk/london/restaurant/2133044/yolkin", "sourceType": "Third-party review site", "observationIds": [ "ICECREAM-P089" ] }, { "id": "SOURCE-077", "publisher": "Tripadvisor", "url": "https://www.tripadvisor.com/Restaurant_Review-g186338-d2346393-Reviews-Chin_Chin_Labs-London_England.html", "sourceType": "Third-party review aggregator", "observationIds": [ "ICECREAM-P090" ] }, { "id": "SOURCE-078", "publisher": "Uber Eats / customer reviews", "url": "https://www.ubereats.com/gb/store/cold-stone-creamery-chelsea/BjANG6KUUa-e56YgIeujjg", "sourceType": "Third-party reviews (Tripadvisor / Yelp) via delivery listing", "observationIds": [ "ICECREAM-P091" ] }, { "id": "SOURCE-079", "publisher": "crystalpalacefoodmarket.co.uk / The Nudge", "url": "https://www.crystalpalacefoodmarket.co.uk/marcelos-ice-cream/", "sourceType": "Market vendor page + third-party mention", "observationIds": [ "ICECREAM-P092", "ICECREAM-P093" ] }, { "id": "SOURCE-080", "publisher": "Retail Gazette", "url": "https://www.retailgazette.co.uk/blog/2026/08/aldi-ice-cream-van/", "sourceType": "Trade press", "observationIds": [ "ICECREAM-P094" ] }, { "id": "SOURCE-081", "publisher": "Royal Parks (official)", "url": "https://www.royalparks.org.uk/visit/parks/kensington-gardens/ice-cream-vans", "sourceType": "Official government/public-body website", "observationIds": [ "ICECREAM-V001" ] }, { "id": "SOURCE-082", "publisher": "Colicci (official)", "url": "https://www.colicci.co.uk/kensington-gardens", "sourceType": "Official business website", "observationIds": [ "ICECREAM-V001" ] }, { "id": "SOURCE-083", "publisher": "Apollo Magazine", "url": "https://apollo-magazine.com/ice-cream-vans-london-parks/", "sourceType": "Editorial / magazine feature", "observationIds": [ "ICECREAM-V001" ] }, { "id": "SOURCE-084", "publisher": "Time Out London (2016 feature)", "url": "https://www.timeout.com/london/blog/in-photos-seven-very-cool-ice-cream-vans-in-london-072916", "sourceType": "Editorial / news", "observationIds": [ "ICECREAM-V002" ] }, { "id": "SOURCE-085", "publisher": "Greenwich Market (official directory)", "url": "https://greenwichmarket.london/guide/detail/milktree-gelato/", "sourceType": "Official market directory", "observationIds": [ "ICECREAM-V005" ] }, { "id": "SOURCE-086", "publisher": "RestaurantGuru", "url": "https://restaurantguru.com/Udderlicious-London-2/menu", "sourceType": "Third-party review/menu aggregator", "observationIds": [ "ICECREAM-V018" ] }, { "id": "SOURCE-087", "publisher": "Uber Eats (Swirls Desserts listing)", "url": "https://www.ubereats.com/gb/store/swirls-desserts/NkHrVv_7Vv-u2PLMbxEDkg", "sourceType": "Delivery platform listing", "observationIds": [ "ICECREAM-V019" ] }, { "id": "SOURCE-088", "publisher": "Uber Eats (Gelato Mio, Holland Park listing)", "url": "https://www.ubereats.com/gb/store/gelato-mio-holland-park/ejHQIJC6QHiCP_xG1y1JgA", "sourceType": "Delivery platform listing", "observationIds": [ "ICECREAM-V020" ] }, { "id": "SOURCE-089", "publisher": "burgerkingmenus.com", "url": "https://burgerkingmenus.com/soft-serve-cone/", "sourceType": "Menu-price aggregator", "observationIds": [ "ICECREAM-V021" ] }, { "id": "SOURCE-090", "publisher": "kfc-menu-prices.uk", "url": "https://kfc-menu-prices.uk/kfc-desserts-menu-uk/", "sourceType": "Menu-price aggregator", "observationIds": [ "Negative finding cited in Product-category analysis (Other frozen desserts) — KFC UK confirmed to have no dedicated soft-serve/cone product", "no ICECREAM-P or ICECREAM-V ID assigned as this is a documented absence", "not a price observation" ] } ], "summary": { "fields": [ { "key": "Dataset name", "value": "London Ice Cream Price Index 2026" }, { "key": "Number of price observations", "value": "94" }, { "key": "Number of verification-queue leads (no confirmed price)", "value": "21" }, { "key": "Number of unique businesses/vendors named", "value": "71 (across priced observations; additional distinct businesses appear in the verification queue)" }, { "key": "Number of high-confidence observations", "value": "11" }, { "key": "Number of medium-confidence observations", "value": "52" }, { "key": "Number of low-confidence observations", "value": "31" }, { "key": "Lowest verified freshly served price", "value": "£1.49 (ICECREAM-P003, Kulfi Bhai, Croydon, High confidence)" }, { "key": "Lowest verified 99 Flake (named vendor)", "value": "£3.00 (ICECREAM-P064, Low confidence)" }, { "key": "Lowest 99 Flake reference point overall", "value": "£2.82 (ICECREAM-P059, city-wide average, Medium confidence, not a vendor price)" }, { "key": "99 Flake sample size", "value": "7 total observations (6 current + 1 confirmed-expired voucher); statistics calculated on n = 6" }, { "key": "Highest verified price in dataset", "value": "£12.00 (ICECREAM-P091, Cold Stone Creamery, two scoops, Low confidence)" }, { "key": "Number of confirmed-expired/historical prices retained (flagged, not current)", "value": "4 (ICECREAM-P037, P058, P060, P065)" }, { "key": "Geography", "value": "London, United Kingdom" }, { "key": "Currency", "value": "GBP (£)" }, { "key": "Research date", "value": "23 August 2026" }, { "key": "Total unique sources indexed", "value": "90 (SOURCE-001 to SOURCE-090)" }, { "key": "Total findings", "value": "10 (ICECREAM-F001 to ICECREAM-F010)" }, { "key": "Total pricing lessons", "value": "8 (ICECREAM-L001 to ICECREAM-L008)" }, { "key": "Total case studies", "value": "7 (ICECREAM-C001 to ICECREAM-C007)" } ] }, "keywords": [ "London ice cream prices", "99 Flake", "99p Flake", "99 cone", "Mr Whippy", "soft serve pricing", "gelato prices", "London food prices", "cheap ice cream London", "London pricing", "consumer pricing", "price anchoring", "reference pricing", "historic price anchors", "psychological pricing", "inflation pricing", "hospitality pricing", "food and beverage pricing", "geographic pricing", "Zone 1 pricing", "London cost of living", "consumer price perception", "nostalgia pricing", "price elasticity", "value perception", "pricing strategy", "Pricing Gods", "kulfi prices London", "Ilford kulfi", "Croydon kulfi", "Southall dessert prices", "Afghan soft serve London", "Kabul Ice Cream", "Kabul Korner", "Kulfi Bhai", "La Gelatiera", "Gelupo prices", "Amorino prices", "Badiani gelato", "expired voucher pricing", "promotional price decay", "price transparency", "unlicensed vendor pricing", "tourist pricing premium", "Westminster Bridge ice cream van", "Royal Parks ice cream", "Colicci ice cream van", "packaged ice cream prices UK", "Wall's Twister price", "Cornetto price UK", "Calippo price", "TrolleyMate pricing data", "price dispersion", "retailer price variation", "market stall ice cream prices", "Borough Market gelato", "Maltby Street Market food prices", "ethnic dessert pricing UK", "immigrant-owned business pricing", "outer London bargains", "East London ice cream", "West London ice cream", "South London ice cream", "North London ice cream", "Central London food prices", "London borough price comparison", "UK ice cream market 2026", "UK dessert chain pricing", "Kaspa's Desserts prices", "Creams Cafe prices", "price benchmark London", "consumer survey ice cream", "cost of living UK 2026", "price index research", "RAG pricing dataset", "AI-citable pricing research", "source-of-truth pricing database" ] }