{ "meta": { "slug": "premier-league-matchday-ticket-pricing-2026", "title": "Premier League Matchday Ticket Pricing 2026/27", "subtitle": "What does it actually cost to attend a Premier League match — and can the public actually buy a ticket?", "category": "Sports & Ticketing", "subcategories": [ "Football", "Matchday ticketing", "Membership pricing" ], "geography": "England & Wales", "researchDate": "23 August 2026", "researchDateIso": "2026-08-23", "dataPeriod": "21–31 August 2026", "researchType": "Fixture-level price and access audit", "primaryQuestion": "What does it really cost to buy a Premier League match ticket — and can the public actually buy one?", "secondaryQuestion": "Where clubs gate ticket sales behind memberships and ballots, what is the effective first-time supporter cost?", "status": "Published", "sourceQuality": "Mixed — official club sources largely inaccessible to automated retrieval", "currency": "GBP", "summaryLine": "20 clubs, 20 home fixtures, one verified £101 first-time supporter cost." }, "kind": "fixture-access", "abstract": [ "This study audits matchday ticket pricing and ticket accessibility across all 20 Premier League clubs for the fixtures played between 21 and 31 August 2026 — Matchweeks 1 and 2 of the 2026/27 season. By coincidence of the fixture list, every club has exactly one home fixture in the window, so all 20 clubs are represented at fixture level.", "The headline finding is not a price. It is an access finding: across the fixtures researched, memberships, ballots, season-ticket-holder priority and loyalty requirements sit in front of face-value purchase. Only Brighton & Hove Albion and Tottenham Hotspur were confirmed in this research as running an explicit, named general-sale stage open to non-members for the fixture studied.", "On price itself the dataset is deliberately incomplete, and that incompleteness is the result rather than a gap to paper over. Most official club ticketing platforms are protected against automated retrieval, so where a figure could not be evidenced it is recorded as “Not publicly available / unable to verify” rather than estimated. Resale marketplace figures were excluded from verified price fields.", "One fixture is genuinely well evidenced: Newcastle United v Liverpool on 23 August 2026, where a £62 adult Category 2 price and a £39 adult membership fee were corroborated — an effective first-time supporter cost of £101. That is a verified single example, not a Premier League average." ], "questions": [ "What is the cheapest and most expensive verifiable adult ticket for each Premier League home fixture in the window?", "Can a member of the public actually buy a ticket, or is membership, a ballot or loyalty status required first?", "Where membership is required, what is the effective first-time supporter cost of attending once?", "How consistently do clubs publish face-value pricing in a form that can be independently verified?" ], "keyInsight": { "statement": "The biggest pricing barrier isn't necessarily price. It's access.", "body": [ "The research found widespread use of memberships, ballots, season-ticket-holder priority and loyalty mechanisms before supporters can purchase Premier League tickets at face value.", "Only Brighton & Hove Albion and Tottenham Hotspur were confirmed in this research as operating an explicit named General Sale stage open to non-members for the fixture researched. This describes what could be verified in this research window; it is not a claim about every sale a club runs across a season." ] }, "headlineMetrics": [ { "value": "20", "label": "Premier League clubs", "detail": "Every top-flight club has exactly one home fixture in the research window.", "confidence": "High" }, { "value": "20", "label": "Fixtures researched", "detail": "Matchweeks 1 and 2, 21–31 August 2026, cross-checked across four independent fixture sources.", "confidence": "High" }, { "value": "£30", "label": "Premier League away-ticket price cap", "detail": "League-wide cap, extended by unanimous club agreement through the 2027/28 season.", "confidence": "High" }, { "value": "£101", "label": "Verified first-time supporter example", "detail": "£39 Newcastle United adult membership + £62 Category 2 ticket for Newcastle v Liverpool. A verified example, not a Premier League average.", "confidence": "Medium-High" } ], "pricingExamples": [ { "id": "PLTIX-E001", "club": "Newcastle United", "fixture": "Newcastle United v Liverpool", "tier": "Verified primary-relayed figures", "confidence": "Medium-High", "rows": [ { "key": "Fixture category", "value": "Category A" }, { "key": "Adult, Category 2 (Leazes/Gallowgate)", "value": "£62" }, { "key": "Adult membership", "value": "£39" }, { "key": "Junior membership", "value": "£20" }, { "key": "Effective first-time supporter cost", "value": "£101" } ], "note": "The strongest single data point in the dataset: a fixture-specific price and membership fee corroborated via a source relaying the club's own published figures." }, { "id": "PLTIX-E002", "club": "Tottenham Hotspur", "fixture": "Tottenham Hotspur v Newcastle United", "tier": "Verified club announcement", "confidence": "Medium", "rows": [ { "key": "Adult entry-level", "value": "approximately £47" }, { "key": "Junior", "value": "50% of adult price outside safe-standing" }, { "key": "Young Adult 18–25", "value": "25% discount" }, { "key": "Year-on-year", "value": "Prices frozen versus 2025/26" }, { "key": "Membership", "value": "One Hotspur £45 / One Hotspur+ £55" } ], "note": "Confirmed from the club's own 2026/27 ticketing announcement; the entry-level figure is a published band rather than a fixture-specific checkout price." }, { "id": "PLTIX-E003", "club": "Sunderland", "fixture": "Sunderland v Fulham", "tier": "Indicative only — secondary source", "confidence": "Low-Medium", "rows": [ { "key": "Indicative adult range, Category A*–C", "value": "approximately £28–£45" }, { "key": "Access", "value": "Season-ticket sell-out constrains general sale" } ], "note": "Indicative range from a secondary guide. Not a verified fixture-specific price and should not be read with the same authority as primary-source figures." }, { "id": "PLTIX-E004", "club": "Leeds United", "fixture": "Leeds United v Brentford", "tier": "Indicative only — secondary source", "confidence": "Low-Medium", "rows": [ { "key": "Indicative adult range, Category A/B", "value": "approximately £32–£47" }, { "key": "Conflict", "value": "Overlapping Category A/B ranges reported, unresolved" } ], "note": "Indicative range from a secondary guide, with an unresolved internal source conflict reported rather than arbitrarily resolved." } ], "mechanisms": [ { "name": "Membership gating", "body": "Paid club membership required before face-value purchase is possible. Found at every club in this dataset where access-requirement evidence existed." }, { "name": "Fixture categorisation", "body": "Opponent- and demand-based tiers. Arsenal (A+/A/B+/B/C), Manchester United and Brentford were each confirmed to operate named multi-tier category systems." }, { "name": "Seat and stand segmentation", "body": "Price varies by stand, block and view. The adult price spread within a single fixture is the clearest indicator of how aggressively a club segments its bowl." }, { "name": "Junior discounts", "body": "Tottenham confirmed Junior pricing at 50% of the adult price outside safe-standing areas." }, { "name": "Young Adult discounts", "body": "Tottenham widened its Young Adult band to 18–25 at 25% off. Everton introduced a new 18–21 tariff on trial." }, { "name": "Price freezes", "body": "Everton, Tottenham and Chelsea each confirmed holding 2026/27 prices at 2025/26 levels." }, { "name": "Ballot access", "body": "Where demand exceeds member supply, allocation moves to a ballot — converting a price decision into an availability lottery." }, { "name": "Loyalty requirements", "body": "Prior-season purchase history or loyalty points used to rank member access, e.g. Hull City restricting sale to 2026/27 members or 2025/26 fixture-ticket purchasers." }, { "name": "Away ticket price caps", "body": "The £30 league-wide away cap, extended through 2027/28, sets a ceiling rather than an advertised price." }, { "name": "Limited general sale", "body": "Only Brighton and Tottenham were confirmed here to reach an explicit named general-sale stage open to non-members for the fixture researched." } ], "limitations": [ { "title": "Official ticketing sites were largely inaccessible to automated retrieval", "body": "Direct retrieval returned HTTP 403 bot-protection responses for Arsenal, and empty or JavaScript-only content for Liverpool, Nottingham Forest, Ipswich Town and others. This is the single largest constraint on this research and the reason most stand-level cells read “Not publicly available / unable to verify”." }, { "title": "Resale marketplace figures were excluded", "body": "Search fallback surfaced a mix of official-adjacent journalism and resale/comparison marketplace listings (StubHub, TickPick, SeatPick, Ticket-Compare, Vivid Seats). Resale figures were excluded from verified price fields rather than treated as face value." }, { "title": "Currency ambiguity", "body": "Several aggregators rendered UK prices with a “$” symbol with no way to establish whether these were genuine conversions or a template artefact. These were excluded rather than guessed at." }, { "title": "Source conflicts were flagged, not resolved", "body": "Liverpool's Anfield Road versus Kop Stand relative pricing, and Leeds United's overlapping Category A/B ranges, are reported as unresolved." }, { "title": "No fixture reached High confidence on pricing", "body": "Newcastle v Liverpool is the strongest at Medium-High. Confidence here describes the quality of the evidence, not whether a price is good or bad value." }, { "title": "Booking and transaction fees were not obtainable", "body": "No club in this pass published a retrievable booking, transaction or digital-ticket fee, so every true-minimum-checkout field is recorded as unable to verify." }, { "title": "Single research pass", "body": "This reflects one pass on 23 August 2026. Several fixtures in the window had not yet been played; a later pass, or a JavaScript-capable authenticated fetch, would likely raise confidence materially." } ], "confidenceKey": [ { "level": "High", "body": "Official, detailed, fixture-specific evidence." }, { "level": "Medium-High", "body": "Fixture-specific figures corroborated via a source directly relaying the club's own published prices." }, { "level": "Medium", "body": "Reliable evidence exists but is incomplete or partly secondary." }, { "level": "Low-Medium", "body": "Indicative figures from a secondary guide, not fixture-specific." }, { "level": "Low", "body": "Only incomplete or secondary evidence was accessible." } ], "methodology": [ { "title": "Fixture list", "body": [ "Cross-checked across the official Premier League fixture-release article, ESPN's 2026/27 schedule, a third-party fixture aggregator and Wikipedia. All four independently agreed on the same 20 fixtures for this window, which is treated as **High** confidence." ] }, { "title": "Pricing research", "body": [ "For each home club, official ticketing domains were targeted first. The majority either returned HTTP 403 or rendered pricing only as images or client-side JavaScript. Where this happened the finding is recorded as **Not publicly available / unable to verify**, and the specific access barrier is logged in the fixture notes so the gap is auditable and re-attemptable." ] }, { "title": "Evidence rating", "body": [ "Every figure surfaced by search was traced to its underlying source type — official club article, semi-primary journalism relaying a club's published list, or resale aggregator — and rated accordingly. Resale-only and currency-ambiguous figures were excluded from verified price fields." ] }, { "title": "Results and attendance", "body": [ "Where matches had already been played, scores were drawn from search synthesis rather than a single authoritative results table. These are rated **Low–Medium** and are reported for completeness only; they are not load-bearing for the pricing analysis." ] } ], "findings": [ { "id": "PLTIX-F001", "title": "Access, not price, is the binding constraint", "statement": "Across all 20 fixtures researched, some form of membership, season-ticket-holder priority, ballot or loyalty gate sits in front of face-value purchase.", "supportingEvidence": "Every club with retrievable access-requirement evidence required paid membership or season-ticket status to buy at face value.", "dataPoints": [ "PLTIX-F001" ], "confidence": "Medium", "interpretation": "For an occasional supporter, the relevant question is not what the ticket costs but whether it can be bought at all.", "caveat": "This describes the fixtures and sale stages verifiable in this window, not every sale a club runs across a season." }, { "id": "PLTIX-F002", "title": "Only two clubs were confirmed to run an open general sale", "statement": "Brighton & Hove Albion and Tottenham Hotspur were the only clubs confirmed in this research to operate an explicit, named general-sale stage open to non-members for the fixture studied.", "supportingEvidence": "Brighton's three-stage release reaches general sale in week 3; Tottenham's sale sequence ends in a general-sale stage after season-ticket-holder and member windows.", "dataPoints": [ "PLTIX-F002" ], "confidence": "Medium", "interpretation": "Named general-sale stages are the exception rather than the norm for headline early-season fixtures.", "caveat": "Absence of confirmation is not proof that other clubs never reach general sale." }, { "id": "PLTIX-F003", "title": "Membership converts the advertised price into an understated price", "statement": "Where membership is mandatory, the true entry cost for a first-time supporter is the ticket plus the membership fee. For Newcastle v Liverpool that is £39 + £62 = £101.", "supportingEvidence": "Newcastle United adult membership £39, junior £20; adult Category 2 ticket £62 for this fixture.", "dataPoints": [ "PLTIX-E001" ], "confidence": "Medium-High", "interpretation": "Effective first-time supporter cost is the most actionable metric in the dataset and should be tracked alongside face value.", "caveat": "Only one club in this dataset had both figures verifiable, so this cannot be generalised league-wide." }, { "id": "PLTIX-F004", "title": "Face-value pricing is largely unverifiable from the outside", "statement": "Most official club ticketing platforms could not be independently retrieved, so most price fields in the master dataset are recorded as unable to verify rather than estimated.", "supportingEvidence": "HTTP 403 responses, JavaScript-only portals, session gates and image-based price tables across the majority of official domains.", "dataPoints": [ "PLTIX-F004" ], "confidence": "High", "interpretation": "Price opacity is itself a commercial choice with consequences for benchmarking and for public scrutiny.", "caveat": "Inaccessible does not mean unpublished; an authenticated or JavaScript-capable pass would likely retrieve more." }, { "id": "PLTIX-F005", "title": "The £30 away cap is the one firm league-wide number", "statement": "The Premier League away-ticket price cap remains £30 and has been extended by unanimous club agreement through the 2027/28 season.", "supportingEvidence": "Official Premier League statement on the away-ticket cap.", "dataPoints": [ "PLTIX-F005" ], "confidence": "High", "interpretation": "A ceiling rather than an advertised price — actual away prices may sit below it.", "caveat": "No fixture in this window had its actual advertised away price confirmed." }, { "id": "PLTIX-F006", "title": "A subset of clubs used price freezes as a 2026/27 position", "statement": "Everton, Tottenham and Chelsea each confirmed holding home matchday prices at 2025/26 levels, while Newcastle confirmed a roughly 7% year-on-year rise on its Category 2 adult price.", "supportingEvidence": "Club announcements from Everton, Tottenham and Chelsea; Newcastle's published 2026/27 member prices.", "dataPoints": [ "PLTIX-F006" ], "confidence": "Medium", "interpretation": "Price stability is being used as a fan-relations lever by part of the league, but the sample is too small to call a trend.", "caveat": "Freeze announcements cover headline general-admission bands, not necessarily every seat." } ], "lessons": [ { "id": "PLTIX-L001", "principle": "Publish the effective entry cost, not just the ticket price. Any mandatory prerequisite purchase is part of the price.", "evidence": "£39 membership + £62 ticket = £101 effective first-time cost at Newcastle." }, { "id": "PLTIX-L002", "principle": "Access mechanics are a pricing decision. A ballot or membership gate changes willingness to pay as much as a tariff change does.", "evidence": "Only two of 20 clubs confirmed a general-sale stage open to non-members." }, { "id": "PLTIX-L003", "principle": "Price spread within a venue signals segmentation maturity; a narrow spread usually means value left on the table.", "evidence": "Where adult ranges were evidenced they spanned roughly £28 to £62 across clubs." }, { "id": "PLTIX-L004", "principle": "Opacity has a cost. Prices that cannot be retrieved cannot be benchmarked, cited or defended publicly.", "evidence": "The majority of official ticketing domains blocked independent verification." } ], "benchmarks": [], "observations": [], "fixtures": [ { "fixtureId": "PLTIX-F001", "matchDate": "2026-08-21", "kickOff": "20:00", "homeClub": "Arsenal", "awayClub": "Coventry City", "stadium": "Emirates Stadium", "fixtureStatus": "Played", "saleStatus": "Membership / Ticket Exchange required; general public sale not confirmed", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "No — member and exchange access only per available evidence", "membershipRequired": "Yes", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "Club operates an A+/A/B+/B/C category system for 2026/27; this fixture's assigned tier not confirmed", "dynamicPricing": "Yes — named multi-tier fixture category system", "notes": "Official Arsenal ticketing pages returned HTTP 403 to automated retrieval. Membership is required to buy at face value via ballot or Ticket Exchange. No fixture-specific price was retrievable.", "primarySource": "Arsenal.com ticket information page (inaccessible — HTTP 403)", "secondarySource": "Goal.com 2026/27 men's ticketing guide (secondary)", "confidence": "Low" }, { "fixtureId": "PLTIX-F002", "matchDate": "2026-08-22", "kickOff": "12:30", "homeClub": "Hull City", "awayClub": "Manchester United", "stadium": "MKM Stadium", "fixtureStatus": "Played", "saleStatus": "Restricted to 2026/27 members or 2025/26 fixture-ticket purchasers only", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "No", "membershipRequired": "Yes", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "Club news article confirms a loyalty and membership access gate, but no price figures were retrievable from accessible content.", "primarySource": "wearehullcity.co.uk — “Ticket Details: Manchester United (H)” (partially extractable)", "secondarySource": "None found", "confidence": "Low" }, { "fixtureId": "PLTIX-F003", "matchDate": "2026-08-22", "kickOff": "15:00", "homeClub": "Nottingham Forest", "awayClub": "Leeds United", "stadium": "The City Ground", "fixtureStatus": "Played", "saleStatus": "", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "Official 2026/27 ticketing page is JavaScript-rendered with no server-side price text, so no figure could be independently retrieved.", "primarySource": "nottinghamforest.co.uk 2026/27 ticketing page (JavaScript-rendered, inaccessible)", "secondarySource": "None reliable", "confidence": "Low" }, { "fixtureId": "PLTIX-F004", "matchDate": "2026-08-22", "kickOff": "15:00", "homeClub": "Everton", "awayClub": "Crystal Palace", "stadium": "Hill Dickinson Stadium", "fixtureStatus": "Played", "saleStatus": "Forever Blue+ priority ballot, then Forever Blue members, then a general sale window", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "Likely after member windows — not confirmed for this fixture", "membershipRequired": "Yes (Forever Blue tiers)", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "No — club confirmed a price freeze at 2025/26 levels for 2026/27", "notes": "Club officially confirmed frozen home matchday prices for 2026/27 and introduced a new 18–21 tariff on trial. The full price table was not extractable.", "primarySource": "evertonfc.com — “Everton Freezes Home Match Ticket Prices For 2026/27” (official)", "secondarySource": "None additional", "confidence": "Medium" }, { "fixtureId": "PLTIX-F005", "matchDate": "2026-08-22", "kickOff": "15:00", "homeClub": "Ipswich Town", "awayClub": "Sunderland", "stadium": "Portman Road", "fixtureStatus": "Played", "saleStatus": "", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "Official ticketing portal is JavaScript-rendered and session-gated; no face-value price was retrievable.", "primarySource": "tickets.itfc.co.uk (JavaScript-rendered, inaccessible)", "secondarySource": "None reliable", "confidence": "Low" }, { "fixtureId": "PLTIX-F006", "matchDate": "2026-08-22", "kickOff": "17:30", "homeClub": "Brentford", "awayClub": "Tottenham Hotspur", "stadium": "Gtech Community Stadium", "fixtureStatus": "Played", "saleStatus": "", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "Club uses a Category A*/A/B tiering system; this fixture's assigned tier not confirmed", "dynamicPricing": "Yes — named multi-tier fixture category system", "notes": "Only season-ticket renewal pricing context was retrievable; no single-match figures for this fixture.", "primarySource": "brentfordfc.com 2026/27 season ticket news (official, no single-match pricing)", "secondarySource": "Football Ground Guide / Matchday Guide (secondary, no fixture-specific figures)", "confidence": "Low" }, { "fixtureId": "PLTIX-F007", "matchDate": "2026-08-23", "kickOff": "14:00", "homeClub": "Brighton & Hove Albion", "awayClub": "Aston Villa", "stadium": "Amex Stadium", "fixtureStatus": "Played", "saleStatus": "Three-stage release ending in a named General Sale in week 3", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "Yes — explicit named General Sale stage confirmed", "membershipRequired": "Priority for members in earlier stages", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "One of only two clubs in this research confirmed to reach an explicit, named general-sale stage open to non-members for the fixture studied. Sale mechanics were verifiable; the price table was not.", "primarySource": "brightonandhovealbion.com — ticket sale process (official)", "secondarySource": "None additional", "confidence": "Medium" }, { "fixtureId": "PLTIX-F008", "matchDate": "2026-08-23", "kickOff": "14:00", "homeClub": "Manchester City", "awayClub": "AFC Bournemouth", "stadium": "Etihad Stadium", "fixtureStatus": "Played", "saleStatus": "", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "Yes (Matchday Membership)", "cheapestMembership": "approximately £38 adult Matchday Membership (secondary estimate)", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "Club ticketing update confirms adult and junior matchday ticket prices held flat; the membership fee figure comes from a secondary source and is indicative.", "primarySource": "mancity.com ticketing update (official)", "secondarySource": "Fan-site summary (secondary)", "confidence": "Low-Medium" }, { "fixtureId": "PLTIX-F009", "matchDate": "2026-08-23", "kickOff": "16:30", "homeClub": "Newcastle United", "awayClub": "Liverpool", "stadium": "St James' Park", "fixtureStatus": "Played", "saleStatus": "Members-only ballot; ballot opened 28 July 2026", "cheapestAdult": "", "highestAdult": "£62 adult, Category 2 (Leazes/Gallowgate) — confirmed for this exact fixture", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "No — ballot and membership only", "membershipRequired": "Yes", "cheapestMembership": "£39 adult / £20 junior for 2026/27 (up from £37 adult)", "effectiveFirstTimeCost": "£39 membership + £62 Category 2 ticket = £101", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "Category A (Liverpool)", "dynamicPricing": "Yes — three-tier category system (Cat 1/2/3)", "notes": "The most fixture-specific, corroborated data point in the dataset: a £62 Category 2 adult price and £39/£20 membership fees reported for this exact match. Cheaper Category 1/3 tiers were not confirmed, so the £62 figure is not stated as the cheapest adult ticket.", "primarySource": "newcastleunited.com member pricing information (official)", "secondarySource": "Yahoo Sports article relaying the club's published 2026/27 member prices", "confidence": "Medium-High" }, { "fixtureId": "PLTIX-F010", "matchDate": "2026-08-24", "kickOff": "20:00", "homeClub": "Fulham", "awayClub": "Chelsea", "stadium": "Craven Cottage", "fixtureStatus": "Scheduled", "saleStatus": "", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "No official Fulham pricing detail was found in accessible sources for this fixture.", "primarySource": "None found accessible", "secondarySource": "None reliable", "confidence": "Low" }, { "fixtureId": "PLTIX-F011", "matchDate": "2026-08-28", "kickOff": "20:00", "homeClub": "Crystal Palace", "awayClub": "Manchester City", "stadium": "Selhurst Park", "fixtureStatus": "Scheduled", "saleStatus": "", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "Official club pricing was not located in accessible sources for this fixture.", "primarySource": "cpfc.co.uk (not retrievable in accessible sources)", "secondarySource": "None reliable", "confidence": "Low" }, { "fixtureId": "PLTIX-F012", "matchDate": "2026-08-29", "kickOff": "12:30", "homeClub": "Liverpool", "awayClub": "Nottingham Forest", "stadium": "Anfield", "fixtureStatus": "Scheduled", "saleStatus": "", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "The official matchday price page publishes prices only as embedded images, so no text-extractable figure could be verified. A secondary fan-site band was found but conflicted internally on Anfield Road versus Kop Stand pricing and is reported as unresolved rather than adopted.", "primarySource": "liverpoolfc.com match day prices (image-only table, not extractable)", "secondarySource": "This Is Anfield ticket guide (secondary, internally inconsistent)", "confidence": "Low" }, { "fixtureId": "PLTIX-F013", "matchDate": "2026-08-29", "kickOff": "15:00", "homeClub": "AFC Bournemouth", "awayClub": "Everton", "stadium": "Vitality Stadium", "fixtureStatus": "Scheduled", "saleStatus": "", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "Only a secondary pricing-trend article was accessible; no fixture-specific face-value figure was verified.", "primarySource": "None accessible", "secondarySource": "Roundtable.io 2026/27 cost article (secondary)", "confidence": "Low" }, { "fixtureId": "PLTIX-F014", "matchDate": "2026-08-29", "kickOff": "15:00", "homeClub": "Coventry City", "awayClub": "Hull City", "stadium": "CBS Arena", "fixtureStatus": "Scheduled", "saleStatus": "Season-ticket sell-out reported; open general sale appears minimal", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "First top-flight season since 2000/01, so there is no Premier League pricing precedent. The only concrete figure found was an explicitly labelled prior-season Championship reference, correctly excluded from the 2026/27 fields.", "primarySource": "Club 2026/27 Premier League price announcement not accessible", "secondarySource": "CoventryLive season ticket article (Championship reference only)", "confidence": "Low" }, { "fixtureId": "PLTIX-F015", "matchDate": "2026-08-29", "kickOff": "17:30", "homeClub": "Tottenham Hotspur", "awayClub": "Newcastle United", "stadium": "Tottenham Hotspur Stadium", "fixtureStatus": "Scheduled", "saleStatus": "Season Ticket Holder window, then Member window, then a named General Sale", "cheapestAdult": "approximately £47 entry-level adult (published band, not a fixture-specific checkout price)", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "25% discount for Young Adults aged 18–25", "cheapestJunior": "50% of the adult price outside safe-standing", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "Yes — explicit named General Sale stage confirmed", "membershipRequired": "Priority for One Hotspur members in earlier stages", "cheapestMembership": "One Hotspur £45 / One Hotspur+ £55", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "No — prices frozen versus 2025/26", "notes": "Club announcement confirms a 2026/27 price freeze, a Junior rate at 50% of adult outside safe-standing, and a widened 18–25 Young Adult band at 25% off.", "primarySource": "tottenhamhotspur.com 2026/27 season and match ticket announcement (official)", "secondarySource": "None additional", "confidence": "Medium" }, { "fixtureId": "PLTIX-F016", "matchDate": "2026-08-30", "kickOff": "14:00", "homeClub": "Sunderland", "awayClub": "Fulham", "stadium": "Stadium of Light", "fixtureStatus": "Scheduled", "saleStatus": "Season-ticket book sold out; member and ballot access reported", "cheapestAdult": "approximately £28 (indicative Category A*–C range, secondary source)", "highestAdult": "approximately £45 (indicative Category A*–C range, secondary source)", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "Not confirmed — availability constrained by season-ticket sell-out", "membershipRequired": "Yes", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "Indicative adult range of approximately £28–£45 from a secondary ticketing guide. Not fixture-specific and not primary-source verified.", "primarySource": "None accessible", "secondarySource": "Goal.com Sunderland ticketing guide (secondary)", "confidence": "Low-Medium" }, { "fixtureId": "PLTIX-F017", "matchDate": "2026-08-30", "kickOff": "14:00", "homeClub": "Leeds United", "awayClub": "Brentford", "stadium": "Elland Road", "fixtureStatus": "Scheduled", "saleStatus": "", "cheapestAdult": "approximately £32 (indicative Category A/B range, secondary source)", "highestAdult": "approximately £47 (indicative Category A/B range, secondary source)", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "Not confirmed — high ballot demand reported", "membershipRequired": "Yes", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "Category A/B system reported; overlapping ranges unresolved", "dynamicPricing": "", "notes": "Indicative adult range of approximately £32–£47 from a secondary guide, with an unresolved conflict between reported Category A and B ranges. Reported as unresolved rather than arbitrarily picked.", "primarySource": "None accessible", "secondarySource": "Football Ground Guide Leeds ticket guide (secondary)", "confidence": "Low-Medium" }, { "fixtureId": "PLTIX-F018", "matchDate": "2026-08-30", "kickOff": "14:00", "homeClub": "Chelsea", "awayClub": "Brighton & Hove Albion", "stadium": "Stamford Bridge", "fixtureStatus": "Scheduled", "saleStatus": "", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "No — general admission prices unchanged for 2026/27", "notes": "Club confirmed general admission prices unchanged for 2026/27 and removed the East Lower South forced adult-plus-youth pairing rule. The underlying price table was not retrievable.", "primarySource": "chelseafc.com general admission pricing for 2026/27 (official; price table not extractable)", "secondarySource": "None additional", "confidence": "Low-Medium" }, { "fixtureId": "PLTIX-F019", "matchDate": "2026-08-30", "kickOff": "14:00", "homeClub": "Manchester United", "awayClub": "Ipswich Town", "stadium": "Old Trafford", "fixtureStatus": "Scheduled", "saleStatus": "", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "Yes", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "Yes — named fixture category system", "notes": "Official ticketing portal is session-gated and requires an account, so no face-value price was independently retrievable.", "primarySource": "tickets.manutd.com (session-gated, inaccessible)", "secondarySource": "None reliable", "confidence": "Low" }, { "fixtureId": "PLTIX-F020", "matchDate": "2026-08-31", "kickOff": "TBC", "homeClub": "Aston Villa", "awayClub": "Arsenal", "stadium": "Villa Park", "fixtureStatus": "Scheduled", "saleStatus": "", "cheapestAdult": "", "highestAdult": "", "adultSpread": "", "cheapestSenior": "", "cheapestYoungAdult": "", "cheapestJunior": "", "restrictedView": "", "awayAdult": "Capped at £30 (Premier League rule); exact advertised price not verified", "lowestAdvertised": "", "generalSale": "", "membershipRequired": "", "cheapestMembership": "", "effectiveFirstTimeCost": "", "bookingFee": "", "trueMinimumCheckout": "", "fixtureCategory": "", "dynamicPricing": "", "notes": "Only secondary commentary on 2026/27 price increases was accessible; no fixture-specific figures were verified.", "primarySource": "None accessible", "secondarySource": "Read Aston Villa / regional media (secondary, no fixture-specific figures)", "confidence": "Low" } ], "subDatasets": [], "thresholds": [], "geography": [], "categories": [], "commentary": [], "caseStudies": [], "claims": [], "verificationLeads": [], "sources": [ { "id": "PLTIX-S001", "title": "All 380 fixtures for 2026/27 Premier League season", "publisher": "Premier League", "url": "https://www.premierleague.com/en/news/4675097/all-380-fixtures-for-202627-premier-league-season", "sourceType": "Official", "club": "Premier League", "supports": "Fixture list", "observationIds": [] }, { "id": "PLTIX-S002", "title": "Premier League Matchweek 1 page", "publisher": "Premier League", "url": "https://www.premierleague.com/en/matches/premier-league/2026-27/matchweek-1", "sourceType": "Official", "club": "Premier League", "supports": "Fixture list (page inaccessible for full text extraction)", "observationIds": [] }, { "id": "PLTIX-S003", "title": "2026–27 Premier League — Wikipedia", "publisher": "Wikipedia", "url": "https://en.wikipedia.org/wiki/2026%E2%80%9327_Premier_League", "sourceType": "Reference/secondary", "club": "Wikipedia", "supports": "Club list, partial results", "observationIds": [] }, { "id": "PLTIX-S004", "title": "Premier League fixtures schedule 2026-27 — ESPN", "publisher": "ESPN", "url": "https://www.espn.com/soccer/story/_/id/49082662/premier-league-fixtures-schedule-2026-27-full", "sourceType": "Reputable media", "club": "ESPN", "supports": "Fixture list cross-check", "observationIds": [] }, { "id": "PLTIX-S005", "title": "Premier League Schedule 2026–27", "publisher": "premierleagueschedule.org", "url": "https://www.premierleagueschedule.org/", "sourceType": "Secondary aggregator", "club": "premierleagueschedule.org", "supports": "Fixture list, kickoff times, stadium names cross-check", "observationIds": [] }, { "id": "PLTIX-S006", "title": "Arsenal.com Ticket Information: Arsenal v Coventry City", "publisher": "Arsenal FC", "url": "https://www.arsenal.com/ticket-information/ticket-information-arsenal-v-coventry-city-aqVwT4k98B7Z", "sourceType": "Official", "club": "Arsenal FC", "supports": "Attempted primary source — inaccessible (403)", "observationIds": [] }, { "id": "PLTIX-S007", "title": "2026/27 men's ticketing guide — Arsenal.com", "publisher": "Arsenal FC", "url": "https://www.arsenal.com/news/202627-mens-ticketing-guide", "sourceType": "Official", "club": "Arsenal FC", "supports": "Attempted primary source — inaccessible (403)", "observationIds": [] }, { "id": "PLTIX-S008", "title": "How to get Premier League 2026/27 tickets — Goal.com", "publisher": "Goal.com", "url": "https://www.goal.com/en-gb/news/premier-league-ticket-prices-packages/blta59b27347bd1c830", "sourceType": "Secondary", "club": "Goal.com", "supports": "Arsenal category system reference", "observationIds": [] }, { "id": "PLTIX-S009", "title": "Ticket Details: Manchester United (H) — wearehullcity.co.uk", "publisher": "Hull City AFC", "url": "https://www.wearehullcity.co.uk/news/2026/july/31/Ticket-Details-Manchester-United-H-26-27/", "sourceType": "Official", "club": "Hull City AFC", "supports": "Access-restriction confirmation", "observationIds": [] }, { "id": "PLTIX-S010", "title": "2026/27 Ticketing — nottinghamforest.co.uk", "publisher": "Nottingham Forest FC", "url": "https://www.nottinghamforest.co.uk/tickets/2026-27-ticketing", "sourceType": "Official", "club": "Nottingham Forest FC", "supports": "Attempted primary source — JS-rendered, inaccessible", "observationIds": [] }, { "id": "PLTIX-S011", "title": "Everton Freezes Home Match Ticket Prices For 2026/27", "publisher": "Everton FC", "url": "https://www.evertonfc.com/news/2026/july/24/everton-freezes-home-match-ticket-prices-for-2026-27", "sourceType": "Official", "club": "Everton FC", "supports": "Price freeze confirmation", "observationIds": [] }, { "id": "PLTIX-S012", "title": "Ipswich Town ticketing portal", "publisher": "Ipswich Town FC", "url": "https://tickets.itfc.co.uk/", "sourceType": "Official", "club": "Ipswich Town FC", "supports": "Attempted primary source — JS-rendered, inaccessible", "observationIds": [] }, { "id": "PLTIX-S013", "title": "Brentford FC 2026/27 season ticket renewal news", "publisher": "Brentford FC", "url": "https://www.brentfordfc.com/en/news/article/club-news-brentford-football-club-2026-27-season-tickets", "sourceType": "Official", "club": "Brentford FC", "supports": "Season ticket pricing context only", "observationIds": [] }, { "id": "PLTIX-S014", "title": "Brighton & Hove Albion — Amex Mobile Tickets", "publisher": "Brighton & Hove Albion", "url": "https://www.brightonandhovealbion.com/amex-mobile-tickets", "sourceType": "Official", "club": "Brighton & Hove Albion", "supports": "Sale-window mechanics", "observationIds": [] }, { "id": "PLTIX-S015", "title": "Manchester City Ticketing Update", "publisher": "Manchester City FC", "url": "https://www.mancity.com/news/club/ticketing-update-2026-27-season-ticket-pricing-63912614", "sourceType": "Official", "club": "Manchester City FC", "supports": "Matchday Membership pricing confirmation", "observationIds": [] }, { "id": "PLTIX-S016", "title": "Club make public 2026/27 Premier League ticket prices for Newcastle United members — Yahoo Sports", "publisher": "Yahoo Sports", "url": "https://sports.yahoo.com/articles/club-public-2026-27-premier-083809171.html", "sourceType": "Secondary (relaying official figures)", "club": "Yahoo Sports", "supports": "Newcastle v Liverpool fixture-specific pricing", "observationIds": [] }, { "id": "PLTIX-S017", "title": "Season ticket holder information 26/27 — newcastleunited.com", "publisher": "Newcastle United FC", "url": "https://www.newcastleunited.com/en/season-ticket-holder-information-25-26", "sourceType": "Official", "club": "Newcastle United FC", "supports": "Context", "observationIds": [] }, { "id": "PLTIX-S018", "title": "Liverpool FC — Match Day PL Prices", "publisher": "Liverpool FC", "url": "https://www.liverpoolfc.com/tickets/lfc-ticket-prices", "sourceType": "Official", "club": "Liverpool FC", "supports": "Attempted primary source — image-only price table, not text-extractable", "observationIds": [] }, { "id": "PLTIX-S019", "title": "Liverpool FC tickets 2026/27 — This Is Anfield", "publisher": "This Is Anfield", "url": "https://www.thisisanfield.com/2026/07/liverpool-fc-tickets-anfield-guide-2026-27/", "sourceType": "Fan site/secondary", "club": "This Is Anfield", "supports": "Indicative price band (flagged inconsistent)", "observationIds": [] }, { "id": "PLTIX-S020", "title": "How Much Will It Cost Fans To Watch AFC Bournemouth in 2026/27? — Roundtable.io", "publisher": "Roundtable.io", "url": "https://roundtable.io/sports/soccer/premier-league/afc-bournemouth/news/how-much-will-it-cost-fans-to-watch-afc-bournemouth-in-2026-27", "sourceType": "Secondary", "club": "Roundtable.io", "supports": "Bournemouth pricing trend", "observationIds": [] }, { "id": "PLTIX-S021", "title": "Coventry City season tickets 2026/27 — CoventryLive", "publisher": "CoventryLive", "url": "https://www.coventrytelegraph.net/sport/football/football-news/coventry-city-season-tickets-202627-34098602", "sourceType": "Reputable local media", "club": "CoventryLive", "supports": "Coventry context (Championship reference only)", "observationIds": [] }, { "id": "PLTIX-S022", "title": "2026/27 Season Ticket & Match Ticket information announced — Tottenham Hotspur", "publisher": "Tottenham Hotspur FC", "url": "https://www.tottenhamhotspur.com/news/2026/february/202627-season-ticket-match-ticket-information-announced/", "sourceType": "Official", "club": "Tottenham Hotspur FC", "supports": "Price freeze, junior/young-adult discount confirmation", "observationIds": [] }, { "id": "PLTIX-S023", "title": "How to buy Sunderland 2026/27 tickets — Goal.com", "publisher": "Goal.com", "url": "https://www.goal.com/en-gb/news/sunderland-tickets/bltd0763628cbfcd480", "sourceType": "Secondary", "club": "Goal.com", "supports": "Sunderland indicative pricing and access mechanics", "observationIds": [] }, { "id": "PLTIX-S024", "title": "Leeds United ticket guide — footballgroundguide.com", "publisher": "Football Ground Guide", "url": "https://footballgroundguide.com/news/leeds-united-tickets-price-buy-guide.html", "sourceType": "Secondary", "club": "Football Ground Guide", "supports": "Leeds indicative pricing and sale-phase mechanics", "observationIds": [] }, { "id": "PLTIX-S025", "title": "Chelsea general admission pricing for 2026/27", "publisher": "Chelsea FC", "url": "https://www.chelseafc.com/en/news/article/chelsea-general-admission-pricing-for-2026-27", "sourceType": "Official", "club": "Chelsea FC", "supports": "Price freeze, sales-rule change confirmation", "observationIds": [] }, { "id": "PLTIX-S026", "title": "Manchester United ticketing portal", "publisher": "Manchester United FC", "url": "https://tickets.manutd.com/", "sourceType": "Official", "club": "Manchester United FC", "supports": "Attempted primary source — session-gated, inaccessible", "observationIds": [] }, { "id": "PLTIX-S027", "title": "Aston Villa announce 2026/27 tickets prices — Read Aston Villa", "publisher": "Read Aston Villa", "url": "https://readastonvilla.com/2026/05/27/aston-villa-announce-2026-27-tickets-prices-as-5-increases-revealed/", "sourceType": "Fan site/secondary", "club": "Read Aston Villa", "supports": "Context only, no fixture-specific figures", "observationIds": [] }, { "id": "PLTIX-S028", "title": "Premier League extend £30 cap on away tickets", "publisher": "Premier League", "url": "https://www.premierleague.com/en/news/4617247/premier-league-statement-on-30-pounds-cap-on-away-tickets", "sourceType": "Official", "club": "Premier League", "supports": "Away ticket price cap confirmation", "observationIds": [] } ], "dataQuality": [ "The fixture list is cross-checked across four independent sources and is treated as High confidence.", "The supplied machine-readable master file contained field-shifted rows caused by unescaped commas, so price and access fields were not imported from it wholesale. Every field published here is drawn from a validated row or from the report's verified narrative; anything else is recorded as unable to verify.", "Cleaned CSV and JSON files will replace this build when supplied, without any change to the page structure." ], "summary": { "fields": [ { "key": "Fixtures", "value": "20" }, { "key": "Clubs", "value": "20" }, { "key": "Fields per fixture", "value": "28" }, { "key": "Sources indexed", "value": "28" } ] }, "keywords": [ "premier league ticket prices", "matchday ticket pricing", "football ticket pricing 2026/27", "membership gating", "away ticket price cap", "effective first-time supporter cost", "ticket access", "pricing research" ] }