Pricing and revenue modelling
Price every seat. Forecast every scenario.
Pricing and revenue modelling for sports clubs and live-event teams. Compare pricing options, benchmark performance and show stakeholders the commercial impact before going on sale.
Built from more than 20 years of ticketing and commercial experience across the Premier League, major international sporting events and live entertainment.
The platform in action
See the commercial decision before you make it
Pricing Gods brings historical performance, market benchmarks, pricing scenarios and forecast revenue into one decision-making environment.
- Compare scenarios
- Test different prices, allocations and sales targets without rebuilding a spreadsheet.
- Use relevant evidence
- Bring historical sales and external pricing benchmarks into the decision.
- Explain the recommendation
- Give commercial teams and senior stakeholders a clearer view of the assumptions, risks and forecast outcome.
The current reality
Pricing is still too much work
Pricing teams often spend hours assembling data and formulas before they can compare even a small number of options. Every revision creates another spreadsheet, another calculation and another round of internal discussion.
- 01Manual scenarios
- 02Fragmented pricing data
- 03Repeated rounds of modelling
- 04Meeting after meeting
- 05Eventually, go on sale
How it works
From evidence to decision in three steps
- 01
Bring together the evidence
Import or structure historical sales, ticket prices, capacities, event information and relevant market benchmarks.
- 02
Build and compare scenarios
Test different prices, allocations and sales targets, then see the effect on attendance, yield and forecast revenue.
- 03
Make the decision clearly
Review the options, share the commercial rationale and export a decision-ready recommendation.
Platform capabilities
Built around the decisions your team needs to make
The exact configuration depends on your data, venue, event structure and requirements.
- Historical sales dashboards
- A view of how previous events and price points have sold.
- Pricing benchmarks
- Compare your prices with comparable events and venues.
- Scenario modelling
- Build and compare pricing scenarios side by side.
- Pricing and profitability modelling
- Understand how price, allocation and sales targets affect forecast revenue and commercial performance.
- Multi-event comparisons
- Compare pricing across several events or fixtures.
- Event or stadium mapping
- A map of your event or venue to support pricing by area.
- Data-driven insights
- Clear readouts to support and explain a pricing recommendation.
- Industry research
- Pricing Gods research on ticket pricing across sport and live events.
- Ongoing data updates and insight reports
- Available ongoing support to keep relevant data current and provide additional commercial analysis.
- Bespoke development and integrations
- Custom development and integrations, scoped with each client.
Evidence
Built with real ticketing experience. Tested against real decisions.
Customer experience
Pricing Gods' software has saved the team hours of spreadsheet work and pricing headaches, allowing us to focus on what really matters: creating a brilliant festival experience for the fans.
Industry expertise
As a former Head of Ticketing for Premier League clubs including Everton and Arsenal, and having worked on the World Athletics Championships and the Olympics, I wish this tool had existed back then. It would have saved me hours of admin, freeing me up to focus on what really matters: ticket pricing and commercial strategy.
More approved evidence will be added as it is signed off. View case studies
From ticket price to revenue per seat
One seat is worth more than its ticket price
Ticket revenue is only one part of the commercial value of attendance. Pricing Gods helps organisations develop a fuller view of revenue per seat or attendee.
Revenue per seat = (ticket revenue + ancillary spend) ÷ occupied seats
We use “revenue per seat” for stadiums and seated venues, and “revenue per attendee” for festivals, conferences and general-admission events. What the platform can model today depends on each client’s available data; ancillary sources are not integrated automatically.
Ways to work with Pricing Gods
Choose the level of support you need
Benchmarking
Best for: Teams reviewing one immediate pricing question or market.
Typical output: A structured comparison of relevant historical and external pricing evidence, with clear observations and areas for further investigation.
Core platform
Best for: Teams that regularly build and compare pricing scenarios.
Typical output: A configured workspace for pricing, allocation, sales-target and forecast-revenue modelling.
Full platform
Best for: Organisations managing several events, fixtures, editions or pricing structures.
Typical output: Advanced benchmarking, event or stadium mapping, multi-event analysis and ongoing reporting.
Bespoke
Best for: Organisations with complex data, workflows, branding or integration requirements.
Typical output: A scoped solution configured around the organisation’s operating model.
The appropriate setup depends on the organisation’s data, event structure, workflow and required level of ongoing support.
Discuss the right setupAbout the founders
Built from real ticketing and commercial experience
Georgia Bekyra
Georgia is a senior ticketing professional with more than 20 years of experience across major sport and live events, including Arsenal, Everton, the Olympic Games and World Championships. Her work covers ticketing strategy, pricing, revenue optimisation and fan experience.
David Symington
David was previously Vice President of Marketing and Communications at Ticketmaster Sport, where he helped clients across the Premier League, Premiership Rugby and the Olympics grow their commercial performance.
See what your next pricing scenario could look like
Bring us your venue, event or existing pricing model. We’ll show you how Pricing Gods can turn it into a clearer commercial decision.
Or email info@pricinggods.com