Festivals and promoters
Festival ticket pricing, planned phase by phase
Use previous-edition sales, price phases, capacity, ticket tiers and competitor events to plan launch pricing and respond to live sales performance.
The first release sets the whole season
Phases and tiers multiply quickly
Early bird, tier one, tier two, weekend, day and VIP tickets all interact. One change ripples through the whole structure.
Pacing is hard to read
Knowing whether sales are ahead or behind last year — and what to do about it — needs more than a gut feel.
Competitors are pricing too
Comparable festivals on nearby weekends shape what your audience expects to pay.
What Pricing Gods models for festivals
- Price-phase planning
- Set release phases and allocations, then test when each should move.
- Historical sales curves
- Compare pacing against previous editions to spot risk early.
- Competitor-event benchmarking
- See where your tiers sit against comparable festivals.
- Attendance and revenue scenarios
- Model capacity, sell-through and forecast revenue together.
- Multi-edition comparisons
- Track how pricing and demand have changed year to year.
- Revenue per attendee
- Consider bar, food and merchandise spend alongside ticket revenue where data is available.
Try the platform
Work through a scenario yourself
Open the live demo to build a pricing scenario with your own assumptions, or bring us a real decision and we’ll show how it could be structured and compared.
Evidence
Customer experience
“Pricing Gods' software has saved the team hours of spreadsheet work and pricing headaches, allowing us to focus on what really matters: creating a brilliant festival experience for the fans.”
Research
Pricing Gods publishes original research on ticket and event pricing across live events.
Explore the researchOther sectors:
Turn pricing evidence into a commercial decision
Use relevant benchmarks alongside your own event data to compare pricing and revenue scenarios.